{"id":15924,"date":"2014-11-11T17:13:01","date_gmt":"2014-11-11T22:13:01","guid":{"rendered":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2014\/11\/i-love-new-york-official-says-revamped-program-will-help-upstate-communities.html"},"modified":"2014-11-11T17:13:01","modified_gmt":"2014-11-11T22:13:01","slug":"i-love-new-york-official-says-revamped-program-will-help-upstate-communities","status":"publish","type":"post","link":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2014\/11\/i-love-new-york-official-says-revamped-program-will-help-upstate-communities\/","title":{"rendered":"‘I Love New York’ Official Says Revamped Program Will Help Upstate Communities"},"content":{"rendered":"
\n
\n\"tourism\n<\/div>\n
Gavin Landry, a top state tourism official, was in Lake George as a keynote speaker\n<\/div>\n<\/div>\n

BY LISA BALSCHUNAT<\/p>\n

Gavin Landry, executive director of the state
\nDivision of Tourism, Empire State Development,
\nsaid the “I Love New York” tourism campaign is
\nrevamped to rebrand state tourism on a global
\nscale.<\/p>\n

Landry told a group of local business people
\nthat New York City is still the top tourist destination
\nin the world, and state tourism officials are
\nworking to capitalize on that with a new vision to
\nrevive the tourism industry all across the state.<\/p>\n

Landry was the key speaker at the 62nd annual meeting of the Lake George Regional Chamber of
\nCommerce & Convention and Visitors Bureau. “I
\nLove New York” launched in the late 1970s and
\nis a promotional mainstay in the Empire State.
\nAlso attending was state Sen. Betty Little,
\nwho said the program “has been on life support
\nfor a long time. Under this administration, ‘I
\nLove New York’ has taken on new meaning …
\nthe Adirondack Balloon Festival, Saranac Lake
\nParade and Americade, for example are being
\nheavily promoted. And, the proof is in the pudding
\n– sales tax is up.”<\/p>\n

Under Landry’s leadership, the JFK International
\nAirport’s Terminal 4 and Terminal 5 had
\nthree-dimensional balloons and huge panels in
\ndominant positions touting the Adirondack Balloon
\nFestival, Americade, Lake George Winter
\nCarnival, upstate skiing, hiking and more.<\/p>\n

“Tourism means business,” Landry said. “We
\nare tapping the critical segment. We’re hitting
\nvisitors with 42 wrap-around promotions on
\nsubway cars in New York City that encourage
\nresidents and visitors to ‘get out of town’ and
\ncheck out the regional events in not only upstate,
\nbut across the state from Niagara Falls to the
\nMassachusetts border, and from Montauk Point
\nto the tip of Lake Champlain.”<\/p>\n

He said the campaign includes Pod advertising
\nwhereby moving billboards open into a staging
\narea that offers travel information, state trivia
\ncontests, promotional items and more.<\/p>\n

“With 22 million people visiting Grand Central
\nStation annually, we are showing off what we’ve
\ngot in our state to entice national and international
\nvisitors to visit the state again and again
\nand in every season,” he said.<\/p>\n

He said the revived campaign will promote
\nBuffalo’s 50th year of the Buffalo chicken wing,
\nSaranac Lake’s Winter Carnival; Warrensburg’s
\nWorld’s Largest Garage Sale and more.<\/p>\n

“We have scheduled media nights in New York
\nCity with those in the media looking to share our
\nmessage that tourism means business,” Landry
\nsaid.”We’re promoting bountiful fishing locations
\nin rivers and lakes throughout our state with
\nour Go Fish NY campaign, and Market NY is just
\naround the corner. It’s Round 3.”<\/p>\n

He said his agency is promoting the state with
\n“a bottom up approach by focusing on regional
\npriorities that people at the ground level in local
\ngovernment and business are highlighting.
\nHe said the funding application process is
\nconsolidated. And through regional collaboration
\nthe state is getting local tourism representatives
\nto decide what is important to them and what
\nthey want to promote.<\/p>\n

The I Love New York campaign also is positioned
\nto market at the international level
\nthrough USA DiscoverAmerica.com, Campground
\nOrganizations of New York State (CONY) and
\nthrough other DMOs (Destination Marketing Organizations),
\nhaving identified 11 viable source markets including Australia and China.
\n“Visitor volume in our state is 20 percent
\ninternational, with 70 percent visitor spending
\nand 60 percent New York City spending,” Landry
\nadded.”What’s good for New York City when it
\ncomes to tourism is good for New York state.”<\/p>\n

“We were a sleeping giant,” he said. “Not
\nanymore.The state Department of Tourism is
\npositioning our state to be a premier destination
\nfor tourists today and for years to come.”<\/p>\n

Following Landry’s presentation, Chamber
\nPresident Michael Consuelo presented Six Flags
\nGreat Escape with the Blue Star Award for its 60
\nyears in business in the Lake George region.<\/p>\n

Photo by Lisa Balschuant<\/p>\n","protected":false},"excerpt":{"rendered":"

Gavin Landry, a top state tourism official, was in Lake George as a keynote speaker BY LISA BALSCHUNAT Gavin Landry, executive director of the state Division of Tourism, Empire State Development, said the “I Love New York” tourism campaign…<\/p>\n","protected":false},"author":88,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[66,118],"yoast_head":"\r\n'I Love New York' Official Says Revamped Program Will Help Upstate Communities - Glens Falls Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2014\/11\/i-love-new-york-official-says-revamped-program-will-help-upstate-communities\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"'I Love New York' Official Says Revamped Program Will Help Upstate Communities - 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