{"id":15926,"date":"2014-11-11T17:33:16","date_gmt":"2014-11-11T22:33:16","guid":{"rendered":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2014\/11\/marthas-dandee-creme-to-expand-its-services-locally-and-its-brand-nationally.html"},"modified":"2014-11-11T17:33:16","modified_gmt":"2014-11-11T22:33:16","slug":"marthas-dandee-creme-to-expand-its-services-locally-and-its-brand-nationally","status":"publish","type":"post","link":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2014\/11\/marthas-dandee-creme-to-expand-its-services-locally-and-its-brand-nationally\/","title":{"rendered":"Martha’s Dandee Creme To Expand Its Services Locally And Its Brand Nationally"},"content":{"rendered":"
\n
\n\"marthasdandee.jpg\"\n<\/div>\n
Martha’s Dandee Creme on Route 9 in Queensbury will have a new look in 2015. It will expand with a heated pavilion seating up to 100 people and will have an extended menu\n<\/div>\n<\/div>\n

BY SUSAN E. CAMPBELL<\/p>\n

There are big changes underway at the
\nold-fashioned ice cream stand that has graced
\n1133 Route 9 in Queensbury for more than 50
\nyears, changes that will expand Martha’s Dandee
\nCreme products locally and potentially
\nacross the United States.<\/p>\n

Anyone traveling past Six Flags Great Escape
\nin Queensbury may notice excavations
\nunderway that will allow a 2,700-square-foot
\naddition to the soft-serve business that predates
\nthe amusement park, and which sits on
\nwhat was once a chicken farm.<\/p>\n

Dennis Lafontaine, who owns the business
\nwith his wife Elizabeth, said that when they
\npurchased Martha’s in 2009, he knew they
\nwould make enhancements to the brand, one
\nscoop at a time.
\n“My philosophy is: Do one thing at a time
\nand blow it out of the water, but don’t expand
\ntoo fast,” said Lafontaine. “Then we can focus
\non the next thing.”<\/p>\n

First step: Martha’s will return to serving
\nfood.
\n“There was no restaurant at Martha’s when
\nmy parents owned it from 1982 to 1999,” he
\nsaid. “But there was food service under other
\nmanagement.”
\nLafontaine said The Grill at Martha’s will
\nserve homemade burgers, Philly steak, sausage
\nwith peppers, fresh-cut french fries, hot
\ndogs and other items.
\nPlans call for an elevator to transport food
\nand supplies to the basement for storage and
\npreparation.<\/p>\n

There will be no tables inside, but a new
\nheated pavilion will seat 80 to 100 customers,
\nhe said. Martha’s Dandee Creme will continue
\nto be open seasonally, from Memorial Day
\nto Columbus Day, although ice cream sandwiches
\nwill be available online and in shops,
\nyet to be determined, year-round.<\/p>\n

The next step is to add Martha’s brand of
\nice cream sandwiches using the 37 flavors of homemade soft serve that Martha’s has
\nbecome famous for, and not just among Lake
\nGeorge visitors and residents, Lafontaine said.
\nTrip Advisor online named Martha’s Dandee
\nCreme one of the 10 best ice cream parlors
\nin the U.S.
\n“Our name has become known outside of
\nthis area and we are meeting the demand,”
\nLafontaine said.<\/p>\n

The ice cream sandwich product line will
\nbe wholesaled and distributed in and out of
\nNew York state. Lafontaine said the demand
\ncould take the Martha’s brand practically
\nanywhere. Packages of 12 custom-made sandwiches
\nin the flavors of choice can be ordered
\nonline and promptly shipped anywhere on
\ndry ice.<\/p>\n

“When word first got out in the media about
\nour plans, our website received 36,000 hits in
\njust one day,” said Lafontaine.<\/p>\n

When construction is complete, Martha’s
\nwill have added five new windows for ice
\ncream service (there are eight now) and
\nfive windows for food service. The staff now
\nnumbers 25 but will double to about 50 when
\nin full swing, he said.<\/p>\n

Lafontaine said Martha’s will remain a
\nfamily business. The oldest son, age 22,
\nworks in the business full time and yearround.
\nThe next oldest, age 20, is at Oneonta
\nCollege studying food service. And there are
\ntwo younger children who may take to the
\nbusiness.<\/p>\n

“We want to build a business where people
\ncome by and feel excited by our products,”
\nsaid Lafontaine. “Giving people ice cream and
\nmaking them happy is a cool job.”<\/p>\n

Lafontaine has contracted with three firms
\nfor the building project: Ellsworth & Son Excavating
\nInc. of Lake George, Rucinski Hall
\nArchitecture of Saratoga Springs, and Hilltop
\nConstruction of Hudson Falls.<\/p>\n

The company website is www.marthasdandeecreme.com.<\/p>\n","protected":false},"excerpt":{"rendered":"

Martha’s Dandee Creme on Route 9 in Queensbury will have a new look in 2015. It will expand with a heated pavilion seating up to 100 people and will have an extended menu BY SUSAN E. CAMPBELL There are…<\/p>\n","protected":false},"author":88,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[66,77,121],"yoast_head":"\r\nMartha's Dandee Creme To Expand Its Services Locally And Its Brand Nationally - Glens Falls Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2014\/11\/marthas-dandee-creme-to-expand-its-services-locally-and-its-brand-nationally\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Martha's Dandee Creme To Expand Its Services Locally And Its Brand Nationally - Glens Falls Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"Martha's Dandee Creme on Route 9 in Queensbury will have a new look in 2015. 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