{"id":16058,"date":"2014-12-16T12:19:42","date_gmt":"2014-12-16T17:19:42","guid":{"rendered":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2014\/12\/florists-make-holiday-arrangements-for-gifts-and-to-decorate.html"},"modified":"2014-12-16T12:19:42","modified_gmt":"2014-12-16T17:19:42","slug":"florists-make-holiday-arrangements-for-gifts-and-to-decorate","status":"publish","type":"post","link":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2014\/12\/florists-make-holiday-arrangements-for-gifts-and-to-decorate\/","title":{"rendered":"Florists Make Holiday Arrangements For Gifts And To Decorate Homes, Businesses"},"content":{"rendered":"
\n
\n\"flower\n<\/div>\n
These Christmas wreaths are just part of the of the product that Binley Florist and Garden Center on Quaker Road in Queensbury prepares for holiday season shoppers\n<\/div>\n<\/div>\n

BY KAT FITZPATRICK<\/p>\n

Nothing proclaims the Christmas holidays
\nlike red and green. According to area florists,
\nthe traditional yuletide palette is still the
\nmost popular of all.<\/p>\n

“I have found over the years, that the bright
\ncolors might be eye catching, like silver and
\nblue, and people like to see them in a store
\nlike Saks Fifth Avenue,” said Cathy Vesterby,
\nowner of Mountain Flowers in Queensbury.
\n“But when it comes to their home they really
\nwant traditional colors.”<\/p>\n

“Seventy-five percent of the colors are red,”
\nsaid Melony Longhitano, who has owned and
\noperated A Lasting Impression in Queensbury
\nfor 26 years. “Then there’s some burgundy,
\ngold, white, and some will do a celadon green
\nto make it pop … But primarily it’s the traditional
\nred.”
\nIt’s the Adirondacks that influence many
\nof Binley Florist buyers, said Tami Field,
\nmanager of the Glens Falls store.
\n“The Adirondack theme is very popular up
\nhere,” Field said, adding that her customers
\nlike to share their love of the motif. “We are
\nshipping Adirondack wreaths everywhere.”<\/p>\n

Vesterby no longer runs a storefront floral
\nshop, but focuses mainly on providing specialty
\nitems for the holiday season. “I supply
\na different sort of need,” she said. “I am very
\nspecialized in what I do and I do it at Christmas
\ntime. I do Advent wreaths and boxwood trees, as well as made-to-order centerpieces.”<\/p>\n

“I have, over the years, had a number of
\ncorporate customers,” she said. “I do have an
\naccount with Servpro (water and fire restoration).
\nThey do something different other than
\nthe traditional. They use their colors: orange
\nribbon with bright Kelly green Christmas balls.
\nIt stands out and gets their message across.
\n“It’s something different than bringing
\nchocolate into the office,” she said.<\/p>\n

Boxwood trees are little evergreen trees
\nthat are shaped like a traditional large tree.
\nThey are imported from southern climes and
\nOregon.
\n“They are a very nice, dark green shrub
\nand they make a really sweet little tree, about
\n18-20 inches high,” said Vesterby. “When you
\nadd little white lights they are very cheery.”<\/p>\n

Longhitano has also found that Boxwood
\ntreas are popular. “They are a favorite especially
\nwith senior citizen centers,” she said,
\n“so they can all have one in their own room.”<\/p>\n

Another popular service local florists provide
\nis interior and exterior decorating.
\n“We do commercial decorating for a lot of
\ncommercial accounts, local banks, insurance
\ncompanies and other businesses like that,”
\nsaid Field. “The owner (Wally Hirsch) and
\nhis son do it all.”<\/p>\n

Longhitano said that most of her decorating
\naccounts were not strictly commercial but
\nwere in the homes of those who were so busy running a business that a decorating service
\nwas a decided asset.
\n“We’ll go into people’s homes and set up
\ntrees and garlands and their mantles,” she
\nsaid. “We’ll also do the outside decorations
\nat some places.”<\/p>\n

While Vesterby is rarely asked to visit a
\nplace to decorate, she does take her talents on
\nthe road by teaching Advent wreath-making
\nworkshops at area churches.
\n“I have been doing that for over 30 years,”
\nshe said. “It’s a real passion of mine.”
\nShe provides each family who attends a
\nworkshop with a kit for them to build their
\nown wreath.<\/p>\n

“It doesn’t take an awful long time to make
\nthem,” she said. “It’s really a lovely tradition,
\none that I am very happy to have been providing
\nfor many families in our community. They
\nlook forward to coming to do it as a family
\nevery year.”<\/p>\n

For those who don’t make their own
\nwreaths, florists are more than happy to fill
\nthe gap.
\n“Closer to Christmas it will be fresh centerpieces
\nthat people are looking for,” Longhitano
\nsaid. “For parties that they are throwing and
\nsometimes people will call from out of town to
\nhave them delivered for people here.”<\/p>\n

In addition to wreaths, trees and larger
\ndecorations, ornaments and smaller pieces
\nalso make their way from stores to home on
\na regular basis.
\n“Santa is always a good standby,” said Longhitano,
\nciting one item in particular. “What’s
\nvery popular right now is a lighted up frame
\nwith a printed Santa Claus on it.”
\nBright, flickering lights illuminate the
\nprint, making it seem as if Santa is surrounded
\nby falling snow. “It is battery operated,” she
\nsaid. “So it can go anywhere.”<\/p>\n

Also very popular at this time of year are any
\nwinter animals, Longhitano said. “Adirondack
\nanimals in particular: owls, squirrels, deer.”
\nDiverging from that theme slightly was the
\nrun on polar bears. “We only have three left,”
\nshe said. But it’s really anything that reflects
\nthe season that catches people’s eye, that gets
\nthem to buy something–for themselves as
\nwell as for another.<\/p>\n

“Christmas is a unique holiday,” Longhitano
\nsaid. “It’s the only holiday that we have
\npeople buying for themselves as much as for
\nother people.”<\/p>\n

Photo by Todd Bissonette Photography<\/p>\n","protected":false},"excerpt":{"rendered":"

These Christmas wreaths are just part of the of the product that Binley Florist and Garden Center on Quaker Road in Queensbury prepares for holiday season shoppers BY KAT FITZPATRICK Nothing proclaims the Christmas holidays like red and green….<\/p>\n","protected":false},"author":88,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[66,98],"yoast_head":"\r\nFlorists Make Holiday Arrangements For Gifts And To Decorate Homes, Businesses - Glens Falls Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2014\/12\/florists-make-holiday-arrangements-for-gifts-and-to-decorate\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Florists Make Holiday Arrangements For Gifts And To Decorate Homes, Businesses - 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