{"id":16434,"date":"2015-03-13T10:39:49","date_gmt":"2015-03-13T14:39:49","guid":{"rendered":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2015\/03\/sasha-pardy-in-concert-with-husband-makes-adirondack-winery-work-grow.html"},"modified":"2015-03-13T10:39:49","modified_gmt":"2015-03-13T14:39:49","slug":"sasha-pardy-in-concert-with-husband-makes-adirondack-winery-work-grow","status":"publish","type":"post","link":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2015\/03\/sasha-pardy-in-concert-with-husband-makes-adirondack-winery-work-grow\/","title":{"rendered":"Sasha Pardy, In Concert With Husband, Makes Adirondack Winery Work, Grow"},"content":{"rendered":"
\n
\n\"sasha\n<\/div>\n
Sasha Pardy co-founded the Adirondack Winery in Lake George in 2008.\n<\/div>\n<\/div>\n

BY KAT FITZPATRICK<\/p>\n

Ultimately Sasha Pardy means business. She
\nand her husband of 15 years, Mike Pardy, own
\nand operate the Adirondack Winery in Lake
\nGeorge, which now has a production facility in
\nQueensbury.<\/p>\n

They were strategic from the get-go. Before setting
\nout to develop one of the top-ranking wineries
\nin the state, they had their eyes on success. Right
\nout of college they loaded everything they owned
\ninto a small Honda civic and headed to Florida.
\n“We lived in my grandma’s trailer until we could
\nget jobs,” Sasha said. “Florida was booming then
\nand we knew it was a great place to launch our
\ncareers.”<\/p>\n

Her business management degree with a focus
\nin marketing helped her quickly land a job doing
\nmarketing and marketing research for shopping
\ncenters in the real estate sector.
\nGenerally, no one associates Florida with wine,
\nbut the Pardys did find a couple of wineries in the
\nSunshine State that had vineyards nearby.
\n“We saw wineries popping up in shopping
\ncenters and we began to look into how they could
\nbe doing that,” she said. “And we realized that
\nwe could get grapes and do that, too. Mike is an engineer and he likes to figure things out … We
\nalways wanted to have our own business but didn’t
\nknow if we’d get there.”<\/p>\n

Her husband was already making wine at
\nhome. The desire to start their own business continued
\nto ferment, literally right under their noses.
\n“We had no basement there in Florida so our
\nwhole house smelled like a winery,” said Pardy.
\nThey decided to relocate back home with their
\ntwo-year old daughter, Ella.<\/p>\n

“We were lucky that when we decided to move
\nback north (in 2007) that the housing market was
\ngreat down there, so we made a good buck on our
\nhouse,” she said.
\nOnce settled back Upstate, she found the perfect
\njob to balance home, work and family–and
\nbusiness planning.<\/p>\n

“I was able to get a job from home in journalism
\nand real estate.” Very quickly they were putting
\ntogether the groundwork for the winery. The
\nstorefront in Lake George opened in 2008.<\/p>\n

Sasha was able to work her full-time telecommuting
\njob and assisted in marketing and
\nmanaging their budding business until March of
\n2011, just three months before their second child,
\nEthan, was born.<\/p>\n

She then left her “day job” and joined her
\nhusband full time. The small venture they began
\nhas flourished over the past seven years. They
\ncurrently employ 15-20 people, seven of which
\nare full time.
\n“For the longest time my assistant used to work
\nout of my house,” Pardy said. Now she oversees
\nstaff working behind the scenes at the new production
\nfacility in Queensbury.<\/p>\n

“It’s super important that you have talented
\nstaff,” she said. “We keep growing, little by little,”
\nShe and her husband work very closely together.
\n“But we both have our own wheelhouses,” she
\nsaid, “We have to or it wouldn’t work. I’m literally
\nwith him 24\/7. We have to split our duties or we
\nwill go crazy.”<\/p>\n

She undertakes the PR, marketing, graphic
\narts, and retail areas, while he oversees the financial,
\nproduction, legal and payroll responsibilities.
\nBoth watch over the Lake George tasting room.
\n“We’re very different people,” she said. “He
\ncomes in with marketing ideas which are sometimes
\ngood and I go to him with my ideas: I want
\nmore money or I say something about the wine.
\nWe have to hash it out. We have to or nothing
\ngets done.”<\/p>\n

Getting things done is often a challenge.
\n“Sometimes I’m up ’til midnight and on the
\ncomputer at home after (the kids) are in bed
\nbecause I left work early for one of their activities.
\nYou don’t want to miss out on more than you have
\nto. Vacations are a must. Mike and I do one alone
\nand we do one a year as a family .”<\/p>\n

In addition to running the tasting room and
\nproducing wine, the Pardys also host several
\nevents each year including their annual anniversary
\nevent (April 11) and the new Adirondack
\nWine and Food Festival (June 27-28). The also
\nparticipate regularly in charity fundraisers, even
\ncreating special wines and labels just for specific
\nnon-profits.<\/p>\n

Pardy also serves on several boards including
\nthe Adirondack Ballet Theater and the Lake
\nGeorge Chamber of Commerce. She is also a clarinet
\nplayer in the Lake George Community Band.<\/p>\n

“We have big dreams of expanding,” she said.
\n“But all that would take more work. I’m a very
\nambitious person and I see that and I want to get
\nthere and I have to pull back and say if we do that
\nit will add so much more stress.”<\/p>\n

In addition to this discernment, great staff,
\na good working relationship with her husband,
\nher other secret to success is a healthy grasp of
\nher own aptitudes. “I’ve just developed my skills
\nover the years. I’m fast. I don’t have to farm
\nthings out. I’m good at graphics, I know how
\nto write, how to make Web pages and I know
\nhow retail works. It saves time to do it myself.
\nI know what I know well, and it feels like that
\nmakes things possible.”<\/p>\n

Photo by Todd Bissonette Photography<\/p>\n","protected":false},"excerpt":{"rendered":"

Sasha Pardy co-founded the Adirondack Winery in Lake George in 2008. BY KAT FITZPATRICK Ultimately Sasha Pardy means business. She and her husband of 15 years, Mike Pardy, own and operate the Adirondack Winery in Lake George, which now…<\/p>\n","protected":false},"author":88,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[66,103,121,140],"yoast_head":"\r\nSasha Pardy, In Concert With Husband, Makes Adirondack Winery Work, Grow - Glens Falls Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2015\/03\/sasha-pardy-in-concert-with-husband-makes-adirondack-winery-work-grow\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Sasha Pardy, In Concert With Husband, Makes Adirondack Winery Work, Grow - Glens Falls Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"Sasha Pardy co-founded the Adirondack Winery in Lake George in 2008. 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