{"id":16864,"date":"2015-05-14T08:43:06","date_gmt":"2015-05-14T12:43:06","guid":{"rendered":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2015\/05\/adirondack-craft-beverage-trail-gets-state-grant-to-promote-as-major-area-attraction.html"},"modified":"2015-05-14T08:43:06","modified_gmt":"2015-05-14T12:43:06","slug":"adirondack-craft-beverage-trail-gets-state-grant-to-promote-as-major-area-attraction","status":"publish","type":"post","link":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2015\/05\/adirondack-craft-beverage-trail-gets-state-grant-to-promote-as-major-area-attraction\/","title":{"rendered":"Adirondack Craft Beverage Trail Gets State Grant To Promote As Major Area Attraction"},"content":{"rendered":"
\n
\n\"adirondack\n<\/div>\n
Empire State Development (ESD) announced a $168,300 grant to help boost promotion of the Adirondack Craft Beverage Trail as a destination attraction in New York state\n<\/div>\n<\/div>\n

The Adirondack Craft Beverage Trail–
\nhailed as a strong, growing tourist attraction
\nin the region–got a financial shot in the
\narm recently when Empire State Development
\n(ESD) announced a $168,300 grant to
\nhelp boost its promotion as a craft beverage
\ndestination in New York state.<\/p>\n

The Adirondack Regional Chamber of Commerce
\n(ARCC) was awarded the funds from
\nESD’s Craft Beverage Industry Tourism Promotion
\nGrant program to create an updated
\nmap of the beverage trail, which will directly
\nconnect visitors to the 22 participating craft
\nbeverage producers, and launch a new mobile
\napp and website of the Beverage Trail.<\/p>\n

The Chamber will market the growing
\nAdirondack Craft Beverage Trail throughout
\nNew York, and in Massachusetts, Connecticut
\nand New Jersey to encourage increased visitation
\nto the region and support of the thriving
\ncraft beverage industry.
\n“Tourism is the fourth largest employer in
\nNew York State,” said Empire State Development
\nPresident, CEO and Commissioner How ard Zemsky at an event in April at Davidson
\nBrewery in Queensbury. “Agritourism draws
\nmillions of tourists to New York every year
\nand events like the Adirondack Craft Beverage
\nTrail are a driving factor for continued
\nsuccess and economic vitality in the North
\nCountry.”<\/p>\n

Adirondack Craft Beverage Trail project
\ncoordinator Greg Chanese said the grant
\n“will go a long way in enhancing the initiative
\nstarted in 2014 and help us reach the goal of
\nbranding this region as the craft beverage
\ndestination in New York.”<\/p>\n

He said the trail currently includes 22
\ncraft beverage producers–13 breweries,
\nfive wineries, three distilleries, and a cider
\nhouse–with additional producers joining the
\ninitiative in Warren, Washington, Essex and
\nSaratoga counties.<\/p>\n

These new resources will allow residents
\nand visitors to easily find and access the
\narea’s craft beer, wine, spirits and cider producers.<\/p>\n

A free mobile application that was developed will give turn-by-turn directions
\nleading to the craft beverage makers in the
\nregion and includes a “push” notification
\nfeature alerting travelers when they are
\nwithin a specified mileage (15 miles) of any
\nof these makers.<\/p>\n

Chanese said a complimentary paper map
\nwill also be published highlighting the craft
\nbeverage producers in the region and will be
\ndistributed through strategic distribution
\nchannels.<\/p>\n

A new website, www.AdkCraftBev.com,
\nis being developed and will link all of the
\ninitiatives together. It will include direct
\nlinks to the map, the mobile application and
\ninformation on the craft beverage producers.
\nThe new website, being developed by Black
\nDog Designs in Glens Falls, is expected to
\nlaunch around Memorial Day weekend and
\nthe mobile app will launch around the Fourth
\nof July weekend.<\/p>\n

Additionally, the Adirondack Regional
\nChamber of Commerce has partnered with
\nWarren County Tourism, Washington County
\nTourism, the Saratoga County Convention
\nand Visitors Bureau, the Saratoga County
\nChamber of Commerce and other private
\nsector partners to help expand the marketing
\nof the program through participation
\nwith tour companies, trade shows, and expos
\nthroughout the year.<\/p>\n

“Consumers look for trails as a defined
\nway to navigate and explore a niche they are
\ninterested in, whether it is a craft beverage
\ntrail, a haunted history trail, Lakes to Locks
\nPassage, or the Dude Ranch Trail,” said Director
\nof Warren County Tourism Department
\nKate Johnson. “Trails work well from a tourism
\nstandpoint as far as exposing a broader
\nterritory for exploration, thus allowing a local
\nor traveler to experience more of our area
\nthan they might have.”<\/p>\n

The Craft Beverage Industry Tourism
\nPromotion Grant program is a result of the
\ngovernor’s commitments made at the second
\nWine, Beer, Spirits & Cider Summit to continue to support and provide resources for
\nthis growing industry.<\/p>\n

The $1 million Craft Beverage Industry
\nTourism Promotion Grant, program was created
\nto help grow tourism across New York
\nstate by promoting destinations, attractions,
\nand special events explicitly related to the
\ncraft beverage industry.<\/p>\n

Successful projects will support the Regional
\nEconomic Development Council’s longterm
\nstrategic plans for economic growth in
\nregions, as well as align with current “I Love
\nNew York” marketing strategies.<\/p>\n

Also available is a $2 million Craft Beverage
\nMarketing and Promotion Grant program
\ncreated to increase the profile, awareness
\nand sales of New York State produced wine,
\nbeer, spirits, and hard cider. Up to $500,000
\nis available to eligible not-for-profit organizations
\nto help cover the costs associated with
\nmarketing the craft beverage industry.<\/p>\n

Applicants must incorporate the Taste
\nNY initiative. Funding is provided by Empire
\nState Development in coordination with the
\nstate Department of Agriculture and Markets.
\nFor more information on the Craft Beverage
\nIndustry Tourism Promotion Grant and the
\nCraft Beverage Marketing and Promotion
\nGrant programs, visit www.esd.ny.gov\/BusinessPrograms\/CraftBeverageGrantProgram.html.<\/p>\n","protected":false},"excerpt":{"rendered":"

Empire State Development (ESD) announced a $168,300 grant to help boost promotion of the Adirondack Craft Beverage Trail as a destination attraction in New York stateThe Adirondack Craft Beverage Trail– hailed as a strong, growing tourist attraction in the…<\/p>\n","protected":false},"author":88,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[66,118],"class_list":["post-16864","post","type-post","status-publish","format-standard","hentry","category-business-news","tag-business-news","tag-ny-state"],"yoast_head":"\r\nAdirondack Craft Beverage Trail Gets State Grant To Promote As Major Area Attraction - Glens Falls Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2015\/05\/adirondack-craft-beverage-trail-gets-state-grant-to-promote-as-major-area-attraction\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Adirondack Craft Beverage Trail Gets State Grant To Promote As Major Area Attraction - 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