{"id":17325,"date":"2015-07-16T15:30:56","date_gmt":"2015-07-16T19:30:56","guid":{"rendered":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2015\/07\/is-your-website-mobile-friendly.html"},"modified":"2015-07-16T15:30:56","modified_gmt":"2015-07-16T19:30:56","slug":"is-your-website-mobile-friendly","status":"publish","type":"post","link":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2015\/07\/is-your-website-mobile-friendly\/","title":{"rendered":"Business Report: Is Your Website Mobile-Friendly?"},"content":{"rendered":"
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Jennifer Manz, director of digital marketing, Mannix Marketing\n<\/div>\n<\/div>\n
BY JENNIFER MANZ<\/p>\n
It’s no secret that people use a handful of different \ndevices to search for businesses online. As \nmore people use their mobile devices, one critical \nquestion remains: Is your website mobile-friendly?<\/p>\n
On mobile devices, a desktop-only website can \nbe very difficult to use, which means a mobile friendly \nwebsite is essential if you want to keep \nyour visitors engaged. Without a mobile-friendly \nwebsite, there’s a good chance visitors may leave \nyour site and go to a competitor’s mobile-friendly \nsite which is easier to read and navigate.<\/p>\n
It comes as no surprise that Google has clued \ninto this behavior, too. In April, Google changed \nthe way websites were being ranking in the mobile \nsearch results by rewarding mobile-friendly \nwebsites. \nAre you considering a mobile-friendly website \nsolution for your business? Below, we provide a \nquick overview of the most common solutions \nbusinesses generally use to ensure they have a \nmobile-friendly presence.<\/p>\n
\u00e2\u20ac\u00a2 Mobile Website. \nA mobile website is designed to be used exclusively \non smartphone devices and is generally a \nseparate version of your main desktop website. \nWhen a smartphone user comes to your website, \nan “auto-detect” will recognize the device \nthey’re using and then send him or her to the \nmobile version of your website (for example, \n“m.yourdomainname.com,” rather than “www. \nyourdomainname.com”).<\/p>\n
Mobile websites typically display a limited \nnumber of the many pages that are featured on \nthe main desktop version of a company’s website. \nHowever, many companies include a link from \nthe mobile version to their main desktop website \nso that visitors have the option of accessing additional \ninformation.<\/p>\n
Since a mobile website is a condensed version \nof your desktop website, it’s generally considered \nto be a budget-friendly temporary solution if you \ndon’t have the budget to immediately invest in a \nresponsive designed website.<\/p>\n
\u00e2\u20ac\u00a2 Responsive Website. \nA responsive website is a website that is designed \nto be user-friendly on desktop, tablet, and \nsmartphone devices. Think of it as having one \nwebsite that works on many different devices and \nscreen sizes.<\/p>\n
Rather than creating a separate version of your \nwebsite for smartphone visitors (as is the case \nwith a mobile website), the content on a responsive \nwebsite adjusts to fit the screen dimensions \nof your visitors’ browsing device.<\/p>\n
A responsive website is ideal for SEO because \nall of your web pages live on a single domain (i.e. \nthe “www.” version). Moreover, Google’s preferred \nconfiguration for creating a mobile-friendly site is \nresponsive design.<\/p>\n
Additionally, it provides a consistent brand \nexperience across devices, such that the color \nscheme, calls-to-action, and display of information \nwill be presented similarly to desktop and \nmobile visitors.<\/p>\n
\u00e2\u20ac\u00a2 Mobile App. \nA mobile app is an application that is downloaded \nand installed on to a user’s mobile device \n– perfect for gaming, banking, personalization \nand when you want something unique that uses \nyour phone’s functionality like the camera or \nGPS. However, a mobile app is not accessed via \nthe internet unless the app is already installed on \nthe user’s mobile device, and can be deleted on a \ndevice. A separate app also needs to be developed \nfor the different devices (iPhone vs. Android) so \nit can get very costly to develop and maintain.<\/p>\n
Find out if your website is mobile-friendly \nby taking the Google Mobile Friendly test today \nat www.google.com\/webmasters\/tools\/mobilefriendly. Manz is director of digital marketing at Mannix \nMarketing.<\/p>\n
Jennifer Manz, director of digital marketing, Mannix MarketingBY JENNIFER MANZ It’s no secret that people use a handful of different devices to search for businesses online. As more people use their mobile devices, one critical question remains: Is your…<\/p>\n","protected":false},"author":88,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[67],"yoast_head":"\r\n
Business Report: Is Your Website Mobile-Friendly? - Glens Falls Business Journal<\/title>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\n\t\n\t\n\t\r\n