{"id":17325,"date":"2015-07-16T15:30:56","date_gmt":"2015-07-16T19:30:56","guid":{"rendered":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2015\/07\/is-your-website-mobile-friendly.html"},"modified":"2015-07-16T15:30:56","modified_gmt":"2015-07-16T19:30:56","slug":"is-your-website-mobile-friendly","status":"publish","type":"post","link":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2015\/07\/is-your-website-mobile-friendly\/","title":{"rendered":"Business Report: Is Your Website Mobile-Friendly?"},"content":{"rendered":"
\n
\n\"mannix\n<\/div>\n
Jennifer Manz, director of digital marketing, Mannix Marketing\n<\/div>\n<\/div>\n

BY JENNIFER MANZ<\/p>\n

It’s no secret that people use a handful of different
\ndevices to search for businesses online. As
\nmore people use their mobile devices, one critical
\nquestion remains: Is your website mobile-friendly?<\/p>\n

On mobile devices, a desktop-only website can
\nbe very difficult to use, which means a mobile friendly
\nwebsite is essential if you want to keep
\nyour visitors engaged. Without a mobile-friendly
\nwebsite, there’s a good chance visitors may leave
\nyour site and go to a competitor’s mobile-friendly
\nsite which is easier to read and navigate.<\/p>\n

It comes as no surprise that Google has clued
\ninto this behavior, too. In April, Google changed
\nthe way websites were being ranking in the mobile
\nsearch results by rewarding mobile-friendly
\nwebsites.
\nAre you considering a mobile-friendly website
\nsolution for your business? Below, we provide a
\nquick overview of the most common solutions
\nbusinesses generally use to ensure they have a
\nmobile-friendly presence.<\/p>\n

\u00e2\u20ac\u00a2 Mobile Website.
\nA mobile website is designed to be used exclusively
\non smartphone devices and is generally a
\nseparate version of your main desktop website.
\nWhen a smartphone user comes to your website,
\nan “auto-detect” will recognize the device
\nthey’re using and then send him or her to the
\nmobile version of your website (for example,
\n“m.yourdomainname.com,” rather than “www.
\nyourdomainname.com”).<\/p>\n

Mobile websites typically display a limited
\nnumber of the many pages that are featured on
\nthe main desktop version of a company’s website.
\nHowever, many companies include a link from
\nthe mobile version to their main desktop website
\nso that visitors have the option of accessing additional
\ninformation.<\/p>\n

Since a mobile website is a condensed version
\nof your desktop website, it’s generally considered
\nto be a budget-friendly temporary solution if you
\ndon’t have the budget to immediately invest in a
\nresponsive designed website.<\/p>\n

\u00e2\u20ac\u00a2 Responsive Website.
\nA responsive website is a website that is designed
\nto be user-friendly on desktop, tablet, and
\nsmartphone devices. Think of it as having one
\nwebsite that works on many different devices and
\nscreen sizes.<\/p>\n

Rather than creating a separate version of your
\nwebsite for smartphone visitors (as is the case
\nwith a mobile website), the content on a responsive
\nwebsite adjusts to fit the screen dimensions
\nof your visitors’ browsing device.<\/p>\n

A responsive website is ideal for SEO because
\nall of your web pages live on a single domain (i.e.
\nthe “www.” version). Moreover, Google’s preferred
\nconfiguration for creating a mobile-friendly site is
\nresponsive design.<\/p>\n

Additionally, it provides a consistent brand
\nexperience across devices, such that the color
\nscheme, calls-to-action, and display of information
\nwill be presented similarly to desktop and
\nmobile visitors.<\/p>\n

\u00e2\u20ac\u00a2 Mobile App.
\nA mobile app is an application that is downloaded
\nand installed on to a user’s mobile device
\n– perfect for gaming, banking, personalization
\nand when you want something unique that uses
\nyour phone’s functionality like the camera or
\nGPS. However, a mobile app is not accessed via
\nthe internet unless the app is already installed on
\nthe user’s mobile device, and can be deleted on a
\ndevice. A separate app also needs to be developed
\nfor the different devices (iPhone vs. Android) so
\nit can get very costly to develop and maintain.<\/p>\n

Find out if your website is mobile-friendly
\nby taking the Google Mobile Friendly test today
\nat www.google.com\/webmasters\/tools\/mobilefriendly. Manz is director of digital marketing at Mannix
\nMarketing.<\/p>\n

Photo Courtesy Mannix Marketing<\/p>\n","protected":false},"excerpt":{"rendered":"

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