New York state announced the launch of an
\ninteractive tool to promote tourism attractions,
\nlocal businesses, recreational opportunities and
\nevents in Upstate New York.<\/p>\n
The second and final phase of the Adirondack
\nPark Recreation Web Portal Project was
\ncompleted by the North Country, Mohawk
\nValley and Capital Regions working together
\nwith funds awarded through governor Andrew
\nCuomo’s Regional Economic Development
\nCouncil initiative.<\/p>\n
“The North Country, Mohawk Valley, and
\nCapital Regions worked collaboratively to
\nbring six million acres of Adirondack Park to
\nour fingertips,” said ESD President, CEO and
\nCommissioner Howard Zemsky. “This new
\ninteractive guide for both locals and visitors
\nto plan their next Adirondack trip is exactly
\nwhat Upstate New York, and the local business
\ncommunities need to continue growing the
\nregion’s economy.”
\nThe Adirondack Association of Towns and
\nVillages (AATV), Center for Economic Growth
\n(CEG), and Central Adirondack Partnership
\nfor the 21st Century (CAP-21) partnered to
\nprovide a platform for users to plan a trip to
\nthe Adirondacks.<\/p>\n
Users can chose destinations and events
\nlocated throughout the six million acres of
\nAdirondack Park. Funding for the project was
\nawarded by Empire State Development (ESD)
\nthrough the Regional Economic Development
\nCouncil initiative, and additional funds
\nprovided by the Capital Region’s Center for
\nEconomic Growth.<\/p>\n
The second phase and final launch of the project
\nincludes a new domain, DiscoverAdkPark.com,
\nmobile app enhancements and upgrades, and
\nincorporation of recreation-related maps.<\/p>\n
Recreational providers now have the ability to
\npresent their local goods and services online as
\nwell. The existing database has been upgraded
\nfor improved search results, comprehensiveness,
\nand user-friendly navigation.<\/p>\n
“CEG is a strong believer in collaboration as
\na means to leverage resources and accelerate
\ndevelopment. The Adirondack Web Portal will
\nbe a valuable tool to promote tourism and
\nhighlight the tremendous assets of the park,
\nwhich will contribute to the economic growth
\nof surrounding regions. The Capital Region
\nEconomic Development Council and CEG
\nhave been eager partners in this project since
\nits inception,” said Michael J. Hickey, interim
\npresident and CEO.<\/p>\n
“The Adirondack Park Recreation Web
\nPortal and app puts countless recreational
\nopportunities of the Adirondack Park in the
\npalm of every visitor’s hand. With upgraded
\nfeatures and functionality, Phase II of this
\nproject is another leap forward in providing
\nan enhanced experience for every visitor to
\nthe Adirondack Park,” said project manager
\nKimberly Finnigan.<\/p>\n
Officials said one of the key focuses of the
\nproject has been collaborative outreach and
\ndata collection to ensure a more robust and
\ncomprehensive database. The Adirondack
\nRegional Tourism Council (ARTC) is overseeing
\nthe extensive data collection and mapping, and
\nwill facilitate the real-time flow of recreation
\ninformation and data. ARTC will work with
\nthe state Department of Environmental
\nConservation, state Department of Parks &
\nRecreation, the Adirondack Mountain Club,
\nAdirondack Trails and Lodging, The Great South
\nWoods project, and the region’s County Tourism
\nPromotion Agencies. Lake Placid-based digital
\nmarketing agency Adworkshop, is overseeing
\nthe mapping, development, and design of the
\nwebsite and app on behalf of the AATV and
\npartnering organizations.<\/p>\n
The portal includes 4,000 recreation and
\ndestination listings that are organized by
\na comprehensive vacation planning tool to
\nhelp visitors discover the Adirondack Park’s
\nrecreation opportunities, lodging, dining,
\nshopping and other attractions. The new launch
\nwill focus on connecting the mobile app with
\ntravelers in nearby geographic areas throughout
\nthe Northeast and Canada.<\/p>\n
“This new launch will build on the success of
\nthe project’s first phase by promoting the diverse
\narray of recreational opportunities within the
\nPark and continuing to bring economic benefits
\nto the many towns and villages throughout the
\nAdirondacks,” said Adirondack Association of
\nTowns & Villages President Brian Towers.<\/p>\n
“The web portal and app will continue to
\nincrease the region’s profile and provide a
\nvaluable resource for those who want to come
\nand take advantage of the many recreational
\nresources in the Adirondacks. In the 21st
\ncentury, having a strong mobile web presence
\nis essential to marketing, and the Adirondack
\nWeb Portal will accomplish that,” said CAP-21
\nExecutive Director Nicholas Rose.<\/p>\n
The project supports key aspects of the
\nstrategic plans developed by the Capital
\nRegion, Mohawk Valley, and North Country
\nRegional Economic Development Councils,
\nincluding long-term investment, revitalization
\nand sustainability of the regions. The portal
\nadopts strategies developed by the Adirondack
\nPartnership’s Adirondack Park Recreation
\nStrategy Group (APRSG).<\/p>\n","protected":false},"excerpt":{"rendered":"
New York state announced the launch of an interactive tool to promote tourism attractions, local businesses, recreational opportunities and events in Upstate New York. The second and final phase of the Adirondack Park Recreation Web Portal Project was completed…<\/p>\n","protected":false},"author":88,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[66,118],"yoast_head":"\r\n