{"id":18073,"date":"2015-10-15T12:36:16","date_gmt":"2015-10-15T16:36:16","guid":{"rendered":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2015\/10\/marketing-on-the-internet-is-important-for-businesses-these-days-done-in-many-ways.html"},"modified":"2015-10-15T12:36:16","modified_gmt":"2015-10-15T16:36:16","slug":"marketing-on-the-internet-is-important-for-businesses-these-days-done-in-many-ways","status":"publish","type":"post","link":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2015\/10\/marketing-on-the-internet-is-important-for-businesses-these-days-done-in-many-ways\/","title":{"rendered":"Marketing On The Internet Is Important For Businesses These Days, Done In Many Ways"},"content":{"rendered":"
\n
\n\"sarah\n<\/div>\n
Sara Mannix says digital marketing is a good way to expand a company’s reach\n<\/div>\n<\/div>\n

BY JILL NAGY<\/p>\n

“It’s a great idea, maybe a necessity, to have
\nan online presence” to help promote a business,
\nsaid Jesse Tyree of Black Dog Design in Glens
\nFalls, a company that designs websites. But,
\nhe cautioned, it is important to choose the
\nappropriate medium to reach your audience.<\/p>\n

“Digital marketing is one of the most cost
\neffective ways to expand your reach and bring
\nin new customers and new business,” said
\nSara Mannix, founder and CEO of Mannix
\nMarketing, Inc., a full-service digital marketing
\ncompany, also headquartered in Glens Falls.
\nThey both recommended starting with a
\nwebsite.<\/p>\n

Nathan Olsen, of Nolee-O Web Design in
\nLake George, echoed that advice.
\n“Everything revolves around your website,”
\nhe said, “that’s the base of your business, your
\nmedia hub and your marketing hub.”
\nIn addition to the website, “Social media are
\na great tool to reach people. You push yourself
\nonto the consumer and don’t wait for them to
\ncome to you.,” Olsen said.<\/p>\n

He concentrates on web design and refers
\nclients to other specialists for social media
\nhelp. He got into web design as a hobby, he
\nrecalled, and added it to the offerings of Lake
\nGeorge Signs, a family business.<\/p>\n

Once you have a website, it should not just
\nsit there. “Constantly update it. Keep posting
\nthings,” Olsen said.
\nTyree advocated “responsive design,” having
\nsomething the viewer can use. He includes
\nanalytics in his web designs and creates other
\ntools. The analytics allow the business owner
\nto know who views the page–including age
\nand sex–and how long the viewer stayed at
\nthe site. He also suggested that the design
\nresponds to the medium. For example, it should
\ntake into account the screen size of a tablet or
\nsmartphone. It should also include a “call to action,” something to buy, provide some tips
\nor allow the user to leave a message.<\/p>\n

Mannix noted that “the world of digital
\nmarketing can be overwhelming, especially
\nwhen facing the reality that you can’t do it all
\nyourself, and aren’t sure where to spend your
\nlimited budget.”<\/p>\n

Her company offers a free digital marketing
\nreview to see what is working and what is not.
\nThey can also suggest media the client may not
\nhave considered such as paid search, blogging,
\nsearch engine optimization, and lesser known
\nmedia such as Pinterest or LinkedIn.<\/p>\n

All three emphasized the need to pick the
\nbest medium for the audience that is being
\nreached. Tyree suggested, a professional
\nbusiness such as a law firm or insurance
\ncompany, would probably do better using
\nLinkedIn than with social media.<\/p>\n

“You want to maintain your brand image,”
\nhe said, and not share space with photos of
\ncute kittens. Retailers, on the other hand, need
\na “strong responsive website” and can benefit
\nfrom using all forms of social media.<\/p>\n

Olsen described himself as a “strong
\nadvocate for keeping your marketing local.”
\nHe said it makes a big difference, especially
\nfor a small business, to work with a company
\nthat knows the area and knows the market.<\/p>\n

Black Dog Design is located at 206 Glen
\nStreet (the Colvin Building) in Glens Falls.
\nThe telephone is 792-0500. Nolee-O Web
\nDesign is located at 28 Old State Road South,
\nLake George, telephone 743-1648. Mannix
\nMarketing is at 11 Broad St., Glens Falls,
\ntelephone 743-9424.<\/p>\n

Photo Courtesy Mannix Marketing<\/p>\n","protected":false},"excerpt":{"rendered":"

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