{"id":20658,"date":"2017-04-14T09:30:43","date_gmt":"2017-04-14T13:30:43","guid":{"rendered":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2017\/04\/business-report-its-all-about-customers.html"},"modified":"2017-11-08T10:59:25","modified_gmt":"2017-11-08T15:59:25","slug":"business-report-its-all-about-customers","status":"publish","type":"post","link":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2017\/04\/business-report-its-all-about-customers\/","title":{"rendered":"Business Report: It’s All About Customers"},"content":{"rendered":"
\"\"
Michael Cruz, president of Lighthouse Advisors LLC in Queensbury.
Courtesy Lighthouse Advisors LLC<\/figcaption><\/figure>\n

 <\/p>\n

By Michael Cruz<\/p>\n

Customers are the most important element to any entrepreneur’s success. I always coach all clients to pay attention to what customers want.<\/p>\n

Stewart’s Shops continues to grow by focusing their associates on WISE goals–What Is Someone Expecting? It is their mantra.<\/p>\n

Whether you are in manufacturing or a service business, you should know what your customers want. And, you need to know what draws them to your company. If you are selling to local customers, you need to know what they want.<\/p>\n

If you are selling outside your local market, you likewise need to understand what need you are fulfilling. Most important, your growth will come from replicating your successes in attracting new and repeat customers.
\nDo you know what percentage of your sales growth is coming from existing customers? New customers? If you don’t know off the top of your head, figure it out – now! How can you invest your limited resources to maximize growth from new and existing customers? Where are they coming from? Is it advertising, referrals, on-line, social media or direct sales?<\/p>\n

Once you figure out what is working, the best thing you can do is to invest more in that channel. Fight the natural inclination to fix what is not working. Focus instead on what is working.<\/p>\n

If it is on-line, how can your AdWords campaigns drive even more conversions? If it is direct sales, hire another sales representative to drive even more business.<\/p>\n

In all cases, figure out what you can do to get more customer referrals. Customer’s personal testimonials are worth a lot. Ask for referrals right after you get engaged.<\/p>\n

We all like to brag about what we have done right. If you have satisfied a customer, ask them who they know that might need the same product or service.<\/p>\n

Growing your business all starts with making customers happy. They can help you find new customers, and they are likely to buy from you more often! For a quick check on how you can grow your business, please give us a call. We specialize in helping companies grow.<\/p>\n

Cruz is president of Lighthouse Advisors LLC in Queensbury.<\/p>\n","protected":false},"excerpt":{"rendered":"

Michael Cruz, president of Lighthouse Advisors LLC in Queensbury. Courtesy Lighthouse Advisors LLC By Michael Cruz Customers are the most important element to any entrepreneur’s success. I always coach all clients to pay attention to what customers want. 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