{"id":28267,"date":"2015-10-15T18:13:29","date_gmt":"2015-10-15T22:13:29","guid":{"rendered":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2015\/10\/paul-smiths-college-will-base-a-class-study-on-arccs-adirondack-craft-beverage-trail.html"},"modified":"2015-10-15T18:13:29","modified_gmt":"2015-10-15T22:13:29","slug":"paul-smiths-college-will-base-a-class-study-on-arccs-adirondack-craft-beverage-trail","status":"publish","type":"post","link":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2015\/10\/paul-smiths-college-will-base-a-class-study-on-arccs-adirondack-craft-beverage-trail\/","title":{"rendered":"Paul Smith’s College Will Base A Class Study On ARCC’s Adirondack Craft Beverage Trail"},"content":{"rendered":"
\n
\n\"paul-smiths-college\n<\/div>\n
Paul Smith’s College plans a class based on the ARCC Adirondack Craft Beverage Trail\n<\/div>\n<\/div>\n

With the success of the Adirondack Craft
\nBeverage Trail, a program of the Adirondack
\nRegional Chamber of Commerce–and the
\nlaunch of Paul Smith’s College’s craft beer studies
\nminor–the college has chosen to base the fall
\nsemester’s field studies class on the Trail and the
\ncraft beverage industry.<\/p>\n

Each year Paul Smith’s College offers a course
\nto their Hotel, Resort, & Tourism Management
\nmajors called Field Studies in Hospitality. It
\nprovides an immersive experience to the junior\/
\nsenior level students in the field of hospitality
\nand gives the students a chance to create
\nstrategic management plans and review business
\nstandards and procedures to understand their
\ncurrent operations.<\/p>\n

“Working with the Adirondack Regional
\nChamber of Commerce on the Adirondack Craft
\nBeverage Trail is a wonderful opportunity for
\nour field studies in hospitality students to gain
\nhands-on experience in the fast-growing craft
\nbeverage tourism industry,” said Kelly Cerialo,
\nassistant professor at Paul Smith’s College.
\n“The project supports the experiential learning
\ncomponent of our Craft Beer Studies Minor by
\nallowing students to develop cross-marketing
\nstrategies for a real-life craft beverage program.
\nWe are very excited for this opportunity and
\nbelieve the knowledge gained will be beneficial
\nto everyone involved.”<\/p>\n

The students will be focused on completing
\na comparative analysis of other craft beverage
\ntrails, developing a cross-marketing plan for
\nlocal hospitality entities including restaurants,
\nhotels, and retailers and creating surveys to
\nassess the economic impact of the proposed
\ncross-marketing initiatives.<\/p>\n

“The scope of what these students are going
\nto do is beyond anything we could have hoped
\nfor,” said Greg Chanese, project coordinator for
\nthe Adirondack Craft Beverage Trail. “We can’t thank Paul Smith’s College enough for selecting
\nthe Trail to base this semester’s class on and for
\nseeing the importance that the craft beverage
\nindustry has on the hospitality and tourism
\nindustry in our region.”<\/p>\n

On Sept. 8, the students took part in a
\nspecialized tour to meet with a number of
\nthe craft beverage makers on the Trail, key
\nstakeholders, and other hospitality individuals
\nimpacted by the craft beverage industry. The
\nstudents came with sets of interview questions
\naimed towards gaining a deeper understanding
\nof the craft beverage industry and how it’s tied
\nto hospitality and tourism.<\/p>\n

At the end of the semester the students will
\npresent the Chamber with their findings and give a
\nformal presentation to the ARCC board of directors
\nfollowed by a round-table discussion.<\/p>\n

Photo Courtesy Paul Smith’s College<\/p>\n","protected":false},"excerpt":{"rendered":"

Paul Smith’s College plans a class based on the ARCC Adirondack Craft Beverage TrailWith the success of the Adirondack Craft Beverage Trail, a program of the Adirondack Regional Chamber of Commerce–and the launch of Paul Smith’s College’s craft beer…<\/p>\n","protected":false},"author":88,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[53,66,78],"yoast_head":"\r\nPaul Smith's College Will Base A Class Study On ARCC's Adirondack Craft Beverage Trail - Glens Falls Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2015\/10\/paul-smiths-college-will-base-a-class-study-on-arccs-adirondack-craft-beverage-trail\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Paul Smith's College Will Base A Class Study On ARCC's Adirondack Craft Beverage Trail - 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