{"id":28572,"date":"2017-05-12T14:10:39","date_gmt":"2017-05-12T18:10:39","guid":{"rendered":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/?p=28572"},"modified":"2017-05-12T14:21:26","modified_gmt":"2017-05-12T18:21:26","slug":"ira-laufer-named-new-ceo-just-water-eyes-leading-next-phase-growth-expansion","status":"publish","type":"post","link":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2017\/05\/ira-laufer-named-new-ceo-just-water-eyes-leading-next-phase-growth-expansion\/","title":{"rendered":"Ira Laufer Is Named New CEO Of JUST Water; Eyes Leading Next Phase Of Growth, Expansion"},"content":{"rendered":"<figure id=\"attachment_28573\" aria-describedby=\"caption-attachment-28573\" style=\"width: 191px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-28573\" src=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/wp-content\/uploads\/sites\/109\/2017\/05\/just-water-laufer-vc-191x300.jpg\" alt=\"\" width=\"191\" height=\"300\" srcset=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/wp-content\/uploads\/sites\/109\/2017\/05\/just-water-laufer-vc-191x300.jpg 191w, https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/wp-content\/uploads\/sites\/109\/2017\/05\/just-water-laufer-vc-651x1024.jpg 651w, https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/wp-content\/uploads\/sites\/109\/2017\/05\/just-water-laufer-vc.jpg 721w\" sizes=\"(max-width: 191px) 100vw, 191px\" \/><figcaption id=\"caption-attachment-28573\" class=\"wp-caption-text\">Ira Laufer is the chief executive officer of JUST Water in Glens Falls.<\/figcaption><\/figure>\n<p class=\"p1\">JUST Goods, Inc., which owns JUST Water in Glens Falls, announced that Ira Laufer is the company\u2019s CEO.<\/p>\n<p class=\"p1\">Laufer joins the company with 17 years of experience leading better-for-you and specialty CPG brands including Red\u2019s Natural Foods and Vitalicious. He took over the job on May 1.<\/p>\n<p class=\"p1\">The company said he will lead the next phase of growth and expansion for JUST Water, JUST Goods\u2019 sustainable line of 100 percent spring water in an innovative, grab-and-go bottle made from plant-based, renewable resources.<\/p>\n<p class=\"p1\">His main focus will be to further leverage the JUST brand, execute entry into additional categories as well as create line extensions in the beverage category, said the company.<\/p>\n<p class=\"p1\">\u201cWe\u2019re excited to have Ira join our journey,\u201d said Jaden Smith, one of JUST\u2019s key investors. \u201cHe has the experience and shares the vision we have to do good for the planet.\u201d<\/p>\n<p class=\"p1\"><!--more-->\u201cJUST is doing such remarkable things for local communities and for the environment,\u201d said Laufer. \u201cI am looking forward to continuing the momentum strategically and developing even more opportunities with the JUST team.\u201d<\/p>\n<p class=\"p1\">Jim Siplon,CEO of JUST Goods and a member of the EDC Warren County board of directors said, \u201cAll of us at JUST are pointed to the next chapter of the company and brand\u2019s growth here locally in New York and across the country.<span class=\"Apple-converted-space\">\u00a0 <\/span>Ira brings a wealth of experience and contacts in the industry to our continued mission of re-invented consumer goods, unique community connection and sustainability focus.\u201d<\/p>\n<p class=\"p1\">Unlike conventional water in plastic bottles, JUST Water\u2019s bottle features a paper-based body with a shoulder and cap made from responsibly-sourced sugarcane. With a commitment to sustainability, JUST Water is sourced from the\u00a0Glens Falls\u00a0watershed, a natural spring in the Adirondack Mountains in partnership with the city of Glens Falls.<\/p>\n<p class=\"p1\">For more information, visit www.JUSTwater.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>JUST Goods, Inc., which owns JUST Water in Glens Falls, announced that Ira Laufer is the company\u2019s CEO. Laufer joins the company with 17 years of experience leading better-for-you and specialty CPG brands including Red\u2019s Natural Foods and Vitalicious. He took over the job on May 1. The company said he will lead the next [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Ira Laufer Is Named New CEO Of JUST Water; Eyes Leading Next Phase Of Growth, Expansion - Glens Falls Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2017\/05\/ira-laufer-named-new-ceo-just-water-eyes-leading-next-phase-growth-expansion\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Ira Laufer Is Named New CEO Of JUST Water; Eyes Leading Next Phase Of Growth, Expansion - Glens Falls Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"JUST Goods, Inc., which owns JUST Water in Glens Falls, announced that Ira Laufer is the company\u2019s CEO. 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The company said he will lead the next [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2017\/05\/ira-laufer-named-new-ceo-just-water-eyes-leading-next-phase-growth-expansion\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Glens Falls Business Journal\" \/>\r\n<meta property=\"article:published_time\" content=\"2017-05-12T18:10:39+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2017-05-12T18:21:26+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/wp-content\/uploads\/sites\/109\/2017\/05\/just-water-laufer-vc-191x300.jpg\" \/>\r\n<meta name=\"author\" content=\"Jake Van Ness\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jake Van Ness\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2017\/05\/ira-laufer-named-new-ceo-just-water-eyes-leading-next-phase-growth-expansion\/\",\"url\":\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2017\/05\/ira-laufer-named-new-ceo-just-water-eyes-leading-next-phase-growth-expansion\/\",\"name\":\"Ira Laufer Is Named New CEO Of JUST Water; Eyes Leading Next Phase Of Growth, Expansion - Glens Falls Business Journal\",\"isPartOf\":{\"@id\":\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/#website\"},\"datePublished\":\"2017-05-12T18:10:39+00:00\",\"dateModified\":\"2017-05-12T18:21:26+00:00\",\"author\":{\"@id\":\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/#\/schema\/person\/a11ec438b5f0e57f1156754ba3931b86\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2017\/05\/ira-laufer-named-new-ceo-just-water-eyes-leading-next-phase-growth-expansion\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2017\/05\/ira-laufer-named-new-ceo-just-water-eyes-leading-next-phase-growth-expansion\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2017\/05\/ira-laufer-named-new-ceo-just-water-eyes-leading-next-phase-growth-expansion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ira Laufer Is Named New CEO Of JUST Water; Eyes Leading Next Phase Of Growth, Expansion\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/#website\",\"url\":\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/\",\"name\":\"Glens Falls Business Journal\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/#\/schema\/person\/a11ec438b5f0e57f1156754ba3931b86\",\"name\":\"Jake Van Ness\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8083519989e12032abdd06a668982ef4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8083519989e12032abdd06a668982ef4?s=96&d=mm&r=g\",\"caption\":\"Jake Van Ness\"},\"url\":\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/author\/jakev\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ira Laufer Is Named New CEO Of JUST Water; Eyes Leading Next Phase Of Growth, Expansion - Glens Falls Business Journal","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2017\/05\/ira-laufer-named-new-ceo-just-water-eyes-leading-next-phase-growth-expansion\/","og_locale":"en_US","og_type":"article","og_title":"Ira Laufer Is Named New CEO Of JUST Water; Eyes Leading Next Phase Of Growth, Expansion - Glens Falls Business Journal","og_description":"JUST Goods, Inc., which owns JUST Water in Glens Falls, announced that Ira Laufer is the company\u2019s CEO. 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