{"id":28640,"date":"2017-06-15T14:37:10","date_gmt":"2017-06-15T18:37:10","guid":{"rendered":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/?p=28640"},"modified":"2017-06-15T14:37:10","modified_gmt":"2017-06-15T18:37:10","slug":"visitlakegeorge-com-online-tourism-guide-launches-improved-features-feedback-sought","status":"publish","type":"post","link":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2017\/06\/visitlakegeorge-com-online-tourism-guide-launches-improved-features-feedback-sought\/","title":{"rendered":"VisitLakeGeorge.Com Online Tourism Guide Launches Improved Features; Feedback Sought"},"content":{"rendered":"<figure id=\"attachment_28641\" aria-describedby=\"caption-attachment-28641\" style=\"width: 1001px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-28641\" src=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/wp-content\/uploads\/sites\/109\/2017\/06\/new-tourism-website-screenshot-hc.jpg\" alt=\"\" width=\"1001\" height=\"740\" srcset=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/wp-content\/uploads\/sites\/109\/2017\/06\/new-tourism-website-screenshot-hc.jpg 1001w, https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/wp-content\/uploads\/sites\/109\/2017\/06\/new-tourism-website-screenshot-hc-300x222.jpg 300w, https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/wp-content\/uploads\/sites\/109\/2017\/06\/new-tourism-website-screenshot-hc-768x568.jpg 768w\" sizes=\"auto, (max-width: 1001px) 100vw, 1001px\" \/><figcaption id=\"caption-attachment-28641\" class=\"wp-caption-text\">This a screenshot of the new and improved VisitLakeGeorge.com, the official online guide managed by the Warren County Department of Tourism.<br \/>Courtesy Warren County Department of Tourism<\/figcaption><\/figure>\n<p class=\"p1\"><span class=\"s1\">VisitLakeGeorge.com, the official online guide for the Lake George area, launched a new and improved website in May. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Managed by the Warren County Department of Tourism, the website features information on upcoming events, area attractions, restaurants and lodging properties. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cVisitLakeGeorge.com is used by visitors and locals looking for instant information about area attractions and lodging properties,\u201d said Joanne Conley, director of the Tourism Department.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">In 2016, the department restructured a number of contracts that enabled a cohesive workflow impacting branding, design and production across print, web and digital channels. Website redesign was an important component of this re-branding process, she said.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The Tourism Department partnered with AdWorkshop, a company based in Lake Placid, to redesign the site. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cWe had three major goals and AdWorkshop worked closely with us to implement solutions for all of them,\u201d said Conley.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><!--more-->First, the site was created with a responsive design so it will work well no matter what device is being used to access it. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cPeople are using mobile devices more than ever before and we want to make sure the VisitLakeGeorge.com website is representing the local area in an accessible way for everyone,\u201d said Conley.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Then, the site had to be user-friendly, she noted. More than just making sure the site is attractive and laid out in an intuitive manner; research was done through Google Analytics and other search engine optimization (SEO) tools to make sure people searching for information online are able to easily find what they need on the VisitLakeGeorge.com website no matter what terminology they use in their search.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Conley said the site also had to be more than just listings. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cProviding and grouping information about Lake George area properties and attractions is the heart of our website but we want it to breathe,\u201d she said. To accomplish that goal, the site incorporated a content hub. New articles are written every few days about topics people search for. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cWhat to do with kids? How to plan a romantic getaway? Where to go for a spectacular view? Military discounts, off-season trips, mysteries and histories of towns and villages? These are things that draw people\u2019s attention and help give the Lake George Area personality,\u201d she said.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"> \u201cWe\u2019ve developed a new brand for the area. We\u2019re calling it \u2018the Original Vacation.\u2019 We know that vacationers have been visiting the Lake George Area for generations. The American vacation was, quite literally, born here, and continues to this day.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"> She said the new VisitLakeGeorge.com \u201cgives the whole area a vibe, supporting what so many of us who live here already know\u2014that the Lake George Area has something for everyone.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Lake George Area businesses are encouraged to visit the site and check their listing. Business pages can work as a micro-site featuring descriptive text, a gallery of images, packages and promotions and a \u201cbook now\u201d button feature. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Conley said work to populate the site is ongoing, so feedback from local businesses about content for listings is welcome. Contact Erin Coon in the Tourism Department at 761-6366 or &#99;&#x6f;&#111;&#x6e;e&#x40;w&#97;&#x72;&#114;&#x65;&#110;&#x63;o&#x75;n&#116;&#x79;&#110;&#x79;&#46;&#x67;o&#x76; to add or edit a listing.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>VisitLakeGeorge.com, the official online guide for the Lake George area, launched a new and improved website in May. Managed by the Warren County Department of Tourism, the website features information on upcoming events, area attractions, restaurants and lodging properties. \u201cVisitLakeGeorge.com is used by visitors and locals looking for instant information about area attractions and lodging [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-28640","post","type-post","status-publish","format-standard","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>VisitLakeGeorge.Com Online Tourism Guide Launches Improved Features; Feedback Sought - Glens Falls Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2017\/06\/visitlakegeorge-com-online-tourism-guide-launches-improved-features-feedback-sought\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"VisitLakeGeorge.Com Online Tourism Guide Launches Improved Features; Feedback Sought - Glens Falls Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"VisitLakeGeorge.com, the official online guide for the Lake George area, launched a new and improved website in May. 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