{"id":28750,"date":"2017-07-12T19:41:59","date_gmt":"2017-07-12T23:41:59","guid":{"rendered":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/?p=28750"},"modified":"2017-07-12T19:41:59","modified_gmt":"2017-07-12T23:41:59","slug":"adirondack-wine-food-festival-attracted-5700-plus-two-day-run-june","status":"publish","type":"post","link":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2017\/07\/adirondack-wine-food-festival-attracted-5700-plus-two-day-run-june\/","title":{"rendered":"Adirondack Wine & Food Festival Attracted 5,700-Plus During Its Two-Day Run In June"},"content":{"rendered":"
\"\"
A woman samples wine at the Adirondack Wine & Food Festival held in late June.
Courtesy Adirondack Wine & Food Fest<\/figcaption><\/figure>\n

The third annual Adirondack Wine & Food Festival held in June at Charles R. Wood Festival Commons in Lake George was the best attended thus far, organizers said.<\/span><\/p>\n

Officials said nearly 6,000 tickets were purchased.<\/span><\/p>\n

Adirondack Festivals owner Sasha Pardy said, \u201cWe sold nearly 6,000 tickets to the Adirondack Wine & Food Festival and had more than 5,700 people in attendance at the event over the two days. We also broke all past attendance records at the Festival Commons.\u201d <\/span><\/p>\n

In 2016, the festival sold about 5,200 tickets and 5,000 people attended, she said.<\/span><\/p>\n

\u201cWe are particularly proud of this achievement, as our 2016 Festival was designated as an official Taste New York Event and we received a $65,000 grant from Gov. Cuomo\u2019s New York Craft Beverage Initiative, on top of some local funding, to help promote the festival,\u201d Pardy said.<\/span><\/p>\n

\u201cWe were concerned that although we were granted $35,000 in funding from Lake George village, town and Warren County this year, that without the state funding, we might not be able to reach the 6,000 tickets goal we had set out for this year. Thankfully, we could reach our goals on a much tighter marketing budget. I think it shows the impact positive attendee feedback and word of mouth can have and that we made the right marketing choices with our budget this year.\u201d<\/span><\/p>\n

The vendor list included 24 wineries, four breweries, eight distilleries, three cideries, 26 artisan food vendors, nine food trucks, one local restaurant, six specialty vendors, some sponsor booths, and a weekend full of culinary demonstrations provided by the SUNY Adirondack culinary students. <\/span><\/p>\n

\u201cWe had a much better handle on what the Festival Commons could handle capacity-wise this year,\u201d said Pardy. Last year, concerned with hitting capacity on Saturday, Saturday ticket sales were cut off on Friday.<\/span><\/p>\n

\u201cThis year, with nearly 90 vendors on the grounds, attendees were spread across more booths, cutting down on lines, so we could sell at-the-door tickets all weekend long, giving everyone a chance to experience all the festival had to offer,\u201d said Pardy. <\/span><\/p>\n

Improvements made for this year\u2019s event included:<\/span><\/p>\n

\u2022 Adding about 20 more vendors, offering more craft beverage and food options, which cut down attendee lines and increased variety.<\/span><\/p>\n

\u2022 Arranging for several parking lots for attendees & vendors.<\/span><\/p>\n

\u2022 More covered \u201ctake a break\u201d tents offering shade and seating, including popular Adirondack Chair hangout spots provided by Forest Hills Trading Co.<\/span><\/p>\n

\u2022 A water misting tent.<\/span><\/p>\n

\u2022 A dedicated kids\u2019 activity tent provided by Fun Spot<\/span><\/p>\n

\u2022 Water provided by Lake George Premium Brand for two-day ticket holders and designated drivers<\/span><\/p>\n

Pardy said the survey of attendees showed 96 percent said they will attend again if they are able.<\/span><\/p>\n

\u201cOur vendors worked very hard to prepare for and serve attendees; and every vendor we\u2019ve talked to so far has given us great feedback about event attendance, our level of organization, and their sales for the weekend and they plan to join us again next year,\u201d she said.<\/span><\/p>\n

As the designated beneficiary of the festival, the SUNY Adirondack Foundation provided volunteer staff during festival weekend and will receive a portion of the event\u2019s ticket sales. Additionally, SUNY Adirondack raised funds through sales of raffle tickets, water bottles, festival T-shirts and baked goods throughout the weekend.<\/span><\/p>\n

\u201cOur festival brings an important demographic to the Lake George region. Our attendees are primarily females with buying power and include younger age demographics than most Lake George events,\u201d said Pardy, \u201cThis Festival draws not only local attendees, but people from all over the country that stay multiple nights,\u201d said Pardy.<\/span><\/p>\n

Via the survey, the festival organization estimated the festival generated 3,380 room nights for the Lake George region.<\/span><\/p>\n

\u201cFrom our data, we can confidently, estimate the Adirondack Wine & Food Festival generated a $1 million economic impact to our region,\u201d said Pardy.<\/span><\/p>\n

The fourth annual Adirondack Wine & Food Festival is scheduled for June 23 and 24th, 2018, at Charles R. Wood Festival Commons. Tickets will go on sale in the fall.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The third annual Adirondack Wine & Food Festival held in June at Charles R. Wood Festival Commons in Lake George was the best attended thus far, organizers said. Officials said nearly 6,000 tickets were purchased. Adirondack Festivals owner Sasha Pardy said, \u201cWe sold nearly 6,000 tickets to the Adirondack Wine & Food Festival and had […]<\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-28750","post","type-post","status-publish","format-standard","hentry","category-business-news"],"yoast_head":"\r\nAdirondack Wine & Food Festival Attracted 5,700-Plus During Its Two-Day Run In June - Glens Falls Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2017\/07\/adirondack-wine-food-festival-attracted-5700-plus-two-day-run-june\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Adirondack Wine & Food Festival Attracted 5,700-Plus During Its Two-Day Run In June - Glens Falls Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"The third annual Adirondack Wine & Food Festival held in June at Charles R. Wood Festival Commons in Lake George was the best attended thus far, organizers said. Officials said nearly 6,000 tickets were purchased. 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