{"id":30871,"date":"2018-05-10T11:13:57","date_gmt":"2018-05-10T15:13:57","guid":{"rendered":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/?p=30871"},"modified":"2018-05-11T09:52:33","modified_gmt":"2018-05-11T13:52:33","slug":"mannix-marketing-wins-best-social-media-campaign-award-for-new-way-lunch-project","status":"publish","type":"post","link":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2018\/05\/mannix-marketing-wins-best-social-media-campaign-award-for-new-way-lunch-project\/","title":{"rendered":"Mannix Marketing Wins \u2018Best Social Media Campaign\u2019 Award For New Way Lunch Project"},"content":{"rendered":"
\"\"
Amberly Rundell of Mannix Marketing, center, holds the award she received at the Interactive Marketing Awards 2018 competition. With her are owners and staff from New Way Lunch.
Courtesy Mannix Marketing<\/figcaption><\/figure>\n

Mannix Marketing, Inc., a leading digital marketing company based in Glens Falls, took home Best Social Media Campaign award at the Interactive Marketing Awards 2018 competition.<\/p>\n

The award was earned for the agency\u2019s work with New Way Lunch.\u00a0<\/span><\/p>\n

It was presented to Amberly Rundell,\u00a0 <\/span>Mannix digital marketing and social media strategist in April at a celebratory gala dinner held at the Fort Lauderdale Convention Centre in Florida.<\/p>\n

Rundell and senior digital marketing strategist Jessica Tracy were also short-listed finalists for Best Interactive Marketing \u2013 Retail\/E-commerce, for an organic SEO campaign they conducted in tandem for Gettysburg Flag Works, while Tracy was also nominated for Best Interactive Marketing \u2013 B2B, for her efforts with American Heating Co.<\/p>\n

<\/p>\n

\u201cI am thrilled for Amberly and Jessica on their two shortlist nominations, as well as Amberly\u2019s wining social media campaign for New Way Lunch,\u201d said Jennifer Manz, director of digital marketing for Mannix. \u201cThey truly care about the success of their clients, and we in turn are fortunate to be able to work so closely with these fine businesses.\u201d<\/p>\n

Among its three different nominations, it was Mannix\u2019s social media advances with New Way Lunch\u2014a favorite local upstate eatery with multiple locations\u2014that tallied the win. Led by Rundell, the restaurant chain (known for its famous hot dogs with meat sauce), gained tremendous growth in its presence on Facebook and other channels since enlisting the Mannix team, the company said.<\/p>\n

Rundell\u2019s strategy for New Way Lunch included contests, a hashtag campaign, creation of Facebook LIVE content, sponsored ads, promoting reviews, posting photos and encouraging storytelling by fans, regarding memories at the restaurant throughout the years. Among other highlights, the campaign helped New Way increase its social media fans from 800 to more than 8,600, gain 314 raving reviews with an average 4.7-star rating, while boosting website traffic originating from Facebook by an incredible 535 percent, company officials said.<\/p>\n

\u201cI am truly humbled to be acknowledged for my creativity and success on this campaign, especially since it\u2019s been so wonderful working with the New Way Lunch team,\u201d said Rundell. \u201cSocial media has brought massive exposure to my clients\u2019 businesses; for New Way Lunch, it was important to build a strong community around their brand, and social media was the perfect platform. This is proof that a small mom-and-pop business can get huge results with the power of social media, a little creativity, a solid strategy and a lot of hard work!\u201d<\/p>\n

The inaugural Interactive Marketing Awards celebrate and reward excellence in interactive marketing campaigns, agencies and in-house teams, featuring 28 categories judged by a panel of international industry experts.\u00a0<\/span><\/p>\n

This year the judging was a rigorous two-stage process including pre-scoring to determine shortlists, and a judging meeting where entries were discussed and evaluated in detail to decide the winning entries.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mannix Marketing, Inc., a leading digital marketing company based in Glens Falls, took home Best Social Media Campaign award at the Interactive Marketing Awards 2018 competition. The award was earned for the agency\u2019s work with New Way Lunch.\u00a0 It was presented to Amberly Rundell,\u00a0 Mannix digital marketing and social media strategist in April at a […]<\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"\r\nMannix Marketing Wins \u2018Best Social Media Campaign\u2019 Award For New Way Lunch Project - Glens Falls Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2018\/05\/mannix-marketing-wins-best-social-media-campaign-award-for-new-way-lunch-project\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Mannix Marketing Wins \u2018Best Social Media Campaign\u2019 Award For New Way Lunch Project - Glens Falls Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"Mannix Marketing, Inc., a leading digital marketing company based in Glens Falls, took home Best Social Media Campaign award at the Interactive Marketing Awards 2018 competition. 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