{"id":31137,"date":"2018-08-16T12:30:35","date_gmt":"2018-08-16T16:30:35","guid":{"rendered":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/?p=31137"},"modified":"2018-08-16T13:58:27","modified_gmt":"2018-08-16T17:58:27","slug":"washington-county-develops-new-brand-new-website-to-promote-its-many-attractions","status":"publish","type":"post","link":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2018\/08\/washington-county-develops-new-brand-new-website-to-promote-its-many-attractions\/","title":{"rendered":"Washington County Develops New Brand, New Website To Promote Its Many Attractions"},"content":{"rendered":"
\"\"
This is the logo being used in Washington County\u2019s new branding and promotion endeavors aimed at making the county a key player in the New York and New England tourism markets.
Courtesy Washington County Economic Development<\/figcaption><\/figure>\n

\u201cSee. Taste. Explore\u201d is the new brand behind an effort designed to position Washington County as one of eastern New York\u2019s most exciting destinations for those seeking to enhance their historical knowledge, take in arts and cultural sights, and find good food.<\/span><\/p>\n

The marketing campaign began this summer. Officials hope it serves as a driving force for Washington County to become a key player in the New York and New England tourism markets.<\/span><\/p>\n

\u201cWashington County has always been home to notable historic sites, celebrated arts venues, and critical agricultural operations. Recent economic development initiatives have encouraged not only ongoing preservation of our past but also growth of new industries that naturally evolved out of the county\u2019s legacy strengths,\u201d said Laura Oswald of Washington County Economic Development. \u201cThe addition of multiple artisanal agricultural sites and Washington County\u2019s increasing role in eastern New York\u2019s creative economy are prime examples of new flagship tourism opportunities that exist throughout our region.\u201d<\/span><\/p>\n

<\/p>\n

The new tourism brand initiative also is designed to position Washington County in the competitive and changing tourism landscape.<\/span><\/p>\n

\u201cToday\u2019s regional visitors bring a new set of goals and expectations to their explorations,\u201d said Sara Mannix of Mannix Marketing \u201cMillennials and other adventurers are seeking experiences that are original, authentic and off-the-beaten path. Washington County is perfectly aligned to meet those goals, with attractions and activities that can\u2019t be duplicated anywhere else.\u201d<\/p>\n

A primary feature of the new Washington County tourism website is a directory of local arts, history, and agricultural sites.<\/p>\n

The new tourism brand and its \u201cSee. Taste. Explore\u201d tagline was the result of a strategic economic development initiative that included input from stakeholders across Washington County.<\/p>\n

\u201cAs we designed the creative identity of the brand, we wanted to make sure that we effectively captured the diverse and unique characteristics that our own residents, businesses, and visitors identified as Washington County\u2019s true selling points,\u201d said Andrew Meader of 8 of Eight Strategies, which is leading the marketing initiative in partnership with visual branding partner black dog DESIGNS and social and digital media partner Mannix Marketing.<\/p>\n

\u201cA key component of our approach is developing and offering education and resources that empower local businesses to promote their own place in the \u2018See. Taste. Explore\u2019 identity,\u201d said Mannix.<\/p>\n

Mannix Marketing will provide guidance to businesses seeking to improve marketing strategies throughout the remainder of 2018.<\/p>\n

The first public marketing launch was a new website: www.washingtoncounty.fun<\/p>\n

The site is designed to be a core resource for visitors seeking to map out their Washington County adventure.<\/p>\n

\u201cOur intent is that visitors will be able to easily identify the type of events or attractions that interest them, whether it\u2019s timeless historical attractions, arts, dining, agritourism, local bed and breakfasts, or outdoor activities,\u201d said Jesse Tyree, principal of black dog DESIGNS. \u201cDuring their time on the new website, we also hope future visitors will discover new ideas, events, and destinations to enhance their time in Washington County.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cSee. Taste. Explore\u201d is the new brand behind an effort designed to position Washington County as one of eastern New York\u2019s most exciting destinations for those seeking to enhance their historical knowledge, take in arts and cultural sights, and find good food. The marketing campaign began this summer. Officials hope it serves as a driving […]<\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,37],"tags":[],"yoast_head":"\r\nWashington County Develops New Brand, New Website To Promote Its Many Attractions - Glens Falls Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2018\/08\/washington-county-develops-new-brand-new-website-to-promote-its-many-attractions\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Washington County Develops New Brand, New Website To Promote Its Many Attractions - Glens Falls Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"\u201cSee. 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