{"id":31278,"date":"2018-10-11T03:24:33","date_gmt":"2018-10-11T07:24:33","guid":{"rendered":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/?p=31278"},"modified":"2018-10-11T17:07:14","modified_gmt":"2018-10-11T21:07:14","slug":"business-advisor-michael-cruz-pens-book-that-guides-people-through-hiring-process","status":"publish","type":"post","link":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2018\/10\/business-advisor-michael-cruz-pens-book-that-guides-people-through-hiring-process\/","title":{"rendered":"Business Advisor Michael Cruz Pens Book That Guides People Through Hiring Process"},"content":{"rendered":"
\"\"
Michael Cruz of Lighthouse Advisors LLC has written a new book available at Amazon.<\/figcaption><\/figure>\n

By Susan E. Campbell<\/p>\n

A new book by local business advisor Michael Cruz is aimed at helping managers at all levels acquire the skills to employ the best people and retain them longer.<\/p>\n

\u201cHire The People You Want (And The Questions You Must Ask To Get Them)\u201d aggregates the insights and tips Cruz has acquired helping clients of his consulting firm, Lighthouse Advisors LLC out of Queensbury, to manage their rapid growth, for which building infrastructure, support and an executive team are key components.<\/p>\n

\u201cMost people don\u2019t have the skills to hire the best candidates and no one wants to take the time to learn,\u201d said Cruz.<\/p>\n

Before founding his firm in 1999, Cruz ran marketing departments in the corporate sector and honed his skills as a communicator.<\/p>\n

Self-published and sold exclusively at Amazon, the 100-page book will be available in an electronic version for only 0.99 cents during a special promotion Oct. 11-17. Thereafter the book will return to regular pricing of $9.99 for the digital edition and under $15 for the soft cover edition.<\/p>\n

\u201cThis book helps companies develop a methodology and encourages making time to do this job right,\u201d he said. \u201cIf the business owner or manager can\u2019t find the time now, when will they find the time when they have to hire again?\u201d<\/p>\n

Hiring the wrong people can be a costly drain on a company\u2019s time, money and lost opportunity. Hiring the right people is about knowing exactly what traits you want out of the candidate, Cruz said.<\/p>\n

\u201cRarely is experience what makes people successful,\u201d he said. \u201cHuman Resources can round up the usual suspects based on experience in a similar position. That may work, but it may not work right.\u201d<\/p>\n

His more practical approach is based on behavioral interviewing. Are you looking for attention to detail? Do you need your candidate to be persuasive? Or organized?<\/p>\n

The first part of the book helps hiring managers identify what qualities they want for the job posting. It explains to readers why it is important to spend time learning to be better at the entire hiring process and why company culture matters.<\/p>\n

Then there is practical advice on such functions as building better job descriptions, performing the interviews, making reference checks, following up and extending an offer to the candidate.<\/p>\n

The final 35 pages contain hundreds of detailed interview questions that challenge the candidate while helping the employer interpret responses. Cruz feels, from his experience, that smart questions are the best vehicles for uncovering skills and attitudes and for assessing the individual\u2019s viability as a candidate.<\/p>\n

Here is what some verified users have said in online reviews about \u201cHire The People You Want,\u201d which in early October had received a rating of 4.8 out of a possible five stars:<\/p>\n

\u201cMichael provides an insightful look into the basic anatomy of the interview process, the true cost of mis-hires and the necessary building blocks for success.\u201d<\/p>\n

\u201cIt\u2019s very insightful, easy-to-read and offers ready-to-go, practical information on the interviewing process.\u201d<\/p>\n

\u201cThe suggested questions at the end of the book are perfect for crafting an interview that will yield the best results. A quick read with big impact!\u201d<\/p>\n

\u201cIt may be a quick read, but should not be quickly digested. Read the content, complete the lists he suggests, do the activities recommended.\u201d<\/p>\n

Cruz said he had a book the idea for a book for about eight years. It wasn\u2019t until he met up with Dr. Ivan Misner, founder of BNI, that his ideas started to pull together. BNI is the world\u2019s largest business networking and business referral organization.<\/p>\n

\u201cHe coached a few of my peers on how to organize thoughts,\u201c Cruz said. \u201cFor non-fiction, he taught me to think non-sequentially and write down what\u2019s in my head.\u201d<\/p>\n

The biggest surprise for Cruz was the time it takes to edit, which was much more than the writing. He found the experience different from preparing the articles he submits to local business journals, but said he used some of the techniques he developed writing copy as a marketing manager.<\/p>\n

Book orders can be placed at Amazon.com or click on the link at the Lighthouse Advisors, LLC website, www.mybusinessfriend.com\/resources.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Susan E. Campbell A new book by local business advisor Michael Cruz is aimed at helping managers at all levels acquire the skills to employ the best people and retain them longer. \u201cHire The People You Want (And The Questions You Must Ask To Get Them)\u201d aggregates the insights and tips Cruz has acquired […]<\/p>\n","protected":false},"author":89,"featured_media":31279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"yoast_head":"\r\nBusiness Advisor Michael Cruz Pens Book That Guides People Through Hiring Process - Glens Falls Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2018\/10\/business-advisor-michael-cruz-pens-book-that-guides-people-through-hiring-process\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Business Advisor Michael Cruz Pens Book That Guides People Through Hiring Process - Glens Falls Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Susan E. Campbell A new book by local business advisor Michael Cruz is aimed at helping managers at all levels acquire the skills to employ the best people and retain them longer. \u201cHire The People You Want (And The Questions You Must Ask To Get Them)\u201d aggregates the insights and tips Cruz has acquired […]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2018\/10\/business-advisor-michael-cruz-pens-book-that-guides-people-through-hiring-process\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Glens Falls Business Journal\" \/>\r\n<meta property=\"article:published_time\" content=\"2018-10-11T07:24:33+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2018-10-11T21:07:14+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/wp-content\/uploads\/sites\/109\/2018\/10\/cruzbookphoto_color-1024x1024.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\r\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Jake Van Ness\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jake Van Ness\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2018\/10\/business-advisor-michael-cruz-pens-book-that-guides-people-through-hiring-process\/\",\"url\":\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2018\/10\/business-advisor-michael-cruz-pens-book-that-guides-people-through-hiring-process\/\",\"name\":\"Business Advisor Michael Cruz Pens Book That Guides People Through Hiring Process - 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