{"id":31288,"date":"2018-10-11T03:27:22","date_gmt":"2018-10-11T07:27:22","guid":{"rendered":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/?p=31288"},"modified":"2018-10-11T22:15:44","modified_gmt":"2018-10-12T02:15:44","slug":"deanna-endieveri-at-nepromo-promotes-brands-with-environmentally-safe-items","status":"publish","type":"post","link":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2018\/10\/deanna-endieveri-at-nepromo-promotes-brands-with-environmentally-safe-items\/","title":{"rendered":"Deana Endieveri At NEPROMO Promotes Brands With Environmentally Safe Items"},"content":{"rendered":"
\"\"
Deana Endieveri is the managing partner of NEPROMO in South Glens Falls.<\/figcaption><\/figure>\n

By Susan E. Campbell<\/p>\n

NEPROMO is a locally owned promotional products company that has the distinction of being operated by four people who have been friends and business partners since their college days in the 1990s.<\/p>\n

Deana Endieveri, managing partner, and her friend Kindra Chamberlain, had one table-top printer back then and sold silk-screened T-shirts dorm-to-dorm. Now the two women, along with their co-owning husbands, Mike and Jim, have seven embroidery machines and five screen printers Production takes up the entire former Coca Cola bottling plant at 95 Main St. in South Glens Falls.<\/p>\n

NEPROMO is a company that will put a name or logo on just about anything to help build that client\u2019s brand, as long as the product has been tested to be safe, lead-free and ethically made.<\/p>\n

\u201cNever did I think I was going to own a business and be a managing partner,\u201c said Endieveri. \u201cThings just happened in this collective of ours.\u201d<\/p>\n

Endieveri was a communications major in college and heading to be a journalist, she said. But when she was exposed to a friend\u2019s business she realized \u201cwe had something in front of us that had potential.\u201d<\/p>\n

Three years into the venture, after hundreds of cold calls along the east coast, Endivieri got a hold of someone who said they needed a rush job for IBM. This meant acquiring more equipment and a bigger space, and \u201cthe business grew and grew,\u201d she said.<\/p>\n

Endieveri likes \u201cthe hunt\u201d and making the sale, even though it may take a while to clinch it.<\/p>\n

\u201cIt\u2019s like going fishing or to a baseball game. You may wait all day for that big fish or a home run, but it\u2019s worth it,\u201d she said. She has experience in sales going back to her childhood, \u201calways selling stuff in the driveway, like silk worms and lightning bugs in a jar.\u201d<\/p>\n

\u201cOwning a business is a tough challenge. It\u2019s hard work and dealing with adversity and not always glorious,\u201d said Endieveri. \u201cThat\u2019s my definition of the entrepreneurial spirit.\u201d<\/p>\n

Endieveri and her partners share a closeness that extends to staff, who they regard not simply as workers, but as true team members. There are over 30 full-time people on staff and a dozen part-timers in the summer, which tends to be a busy time for office picnics, events and 5K races for which promotional items are custom made.<\/p>\n

A handful of staff have been with NEPROMO for more than 20 years.<\/p>\n

\u201cYour vision of being a business owner on your yacht and bossing people around is not my vision,\u201d she said. \u201cIt\u2019s the collaboration that motivates me, and helping to make people feel good about their contribution. When they feel success, that drives me.\u201d<\/p>\n

\u201cWhen you take a part of yourself and give it to another, they lift you up and will take you with them,\u201d she said. \u201cIt\u2019s not about control over people but being at their side.\u201d<\/p>\n

Endieveri said she doesn\u2019t believe in pidgeon-holing ideas or creating an environment of fear. If employees need to take care of their kids or a personal issue, she gives them the time. She believes they will be more productive in the long run.<\/p>\n

\u201cI am a big believer in reaping what you sow,\u201d she said, a philosophy she applies to customers as well as employees.<\/p>\n

Endieveri said customers have been asking to put their brand name on bags they are seeing online for 99 cents apiece, which would save them up to 50 cents per unit compared to what they pay NEPROMO now.<\/p>\n

\u201cThose bags come at a human cost. If it\u2019s dirt cheap, there\u2019s somebody that\u2019s not being paid a decent wage. Or the product has not been manufactured in an environmentally responsible or clean way,\u201d she said. \u201cWe can\u2019t beat that price, but we do stand by compliance to the Consumer Protection and Safety Act.\u201d<\/p>\n

Online competition is one of NEPROMO\u2019s biggest challenges today. \u201cEverybody wants to be an Amazon,\u201d Endieveri said. Another challenge is finding salespeople who will \u201cknock on doors and make endless phone calls and production crew willing to be on their feet all day.\u201d<\/p>\n

The trajectory for the company is steady growth, and Endieveri said the company can increase sales without investing in more equipment or adding production workspace. She would add working shifts and increase the services NEPROMO offers as their niche for quality promotional products continues to develop.<\/p>\n

Learn more at www.nepromo.com.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Susan E. Campbell NEPROMO is a locally owned promotional products company that has the distinction of being operated by four people who have been friends and business partners since their college days in the 1990s. Deana Endieveri, managing partner, and her friend Kindra Chamberlain, had one table-top printer back then and sold silk-screened T-shirts […]<\/p>\n","protected":false},"author":89,"featured_media":31289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"yoast_head":"\r\nDeana Endieveri At NEPROMO Promotes Brands With Environmentally Safe Items - Glens Falls Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2018\/10\/deanna-endieveri-at-nepromo-promotes-brands-with-environmentally-safe-items\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Deana Endieveri At NEPROMO Promotes Brands With Environmentally Safe Items - Glens Falls Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Susan E. 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