{"id":31719,"date":"2019-03-14T10:56:02","date_gmt":"2019-03-14T14:56:02","guid":{"rendered":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/?p=31719"},"modified":"2019-03-14T14:24:46","modified_gmt":"2019-03-14T18:24:46","slug":"digital-marketing-passion-leads-woman-to-create-a-company-helping-other-businesses","status":"publish","type":"post","link":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2019\/03\/digital-marketing-passion-leads-woman-to-create-a-company-helping-other-businesses\/","title":{"rendered":"Digital Marketing Passion Leads Woman To Create A Company Helping Other Businesses"},"content":{"rendered":"
\"\"
Amberly Bucci helps companies with their digital marketing strategies.
\u00a92019 Saratoga Photographer.com<\/figcaption><\/figure>\n

By Susan E. Campbell
\nAmberly Bucci is a businesswoman who wants others to know that they, too, can turn their life\u2019s passion into profit.
\n\u201cFor myself, I combined my passion for travel, digital marketing and teaching, and fused them together to create a career that I love: digital marketing with a focus on the hospitality industry,\u201d Bucci said.
\nLast fall she officially formed Amberly Bucci LLC, a move she said was \u201clong overdue.\u201d After only a few months, the feedback she is getting utilizing digital marketing expertise is \u201cexciting.\u201d
\n\u201cClients are getting results from the SEO services and branding strategies we put in place,\u201d she said. \u201cHelping small businesses grow and navigate through the mystical world of digital marketing is a win-win.\u201d
\nBucci\u2019s interest in marketing was sparked during her high school years, when she worked in the market research field harvesting data and measuring results. Her focus changed to digital marketing about 11 years ago while she was freelancing in Florida.
\n\u201cThe digital marketing industry is constantly changing and there is always something new to learn, a new platform or a new tool,\u201c she said. \u201cAnd you can track everything, every visit to your website, and analyze every lead and sale.\u201d
\nFor seven-plus years, Bucci was with Mannix Marketing, a well established presence among local SEO agencies and digital marketers. While her time with Walt Disney World helped her experience the behind-the-scenes workings of a major brand in the corporate world, at Mannix she worked with all different kinds of businesses and industries that informed and expanded her knowledge, she said.
\n\u201cMy years at Mannix helped me grow personally and professionally,\u201c said Bucci. \u201cWorking there exposed me to national conferences and speaking engagements and improved my training skills.\u201d
\nGoing out on her own posed challenges. One of Bucci\u2019s first was the need for staff. For now, she has hired a team of subcontractors.
\nHer business decisions have been guided in large part by her SCORE adviser, who helped Bucci from the beginning to develop a business plan and recommend how to set up the foundation of the business. They continue to meet monthly.
\nShe said she is also surrounded by women mentors, colleagues and clients who \u201cuplift and inspire\u201d her daily.
\n\u201cWhen women come together to network and empower each other, we achieve much greater success in business and in life in general,\u201d she said. \u201cA quote that is above my desk reads, \u2018Empowered women empower women.\u2019\u201d
\n\u201cI want to inspire others with a dream or a goal to just go after it. If your dream is to start a business, do it. If you want run a mile, just begin,\u201d she said. \u201cThe hardest part is just to start.\u201d
\nBucci is realizing another one of her personal goals by collaborating with Tom and Bri Lyons from Glens Falls Living and The Yellow Note in forming the first annual social media conference\u00a0called Amplify. She will co-host and be a key speaker at the conference slated for April 18 from 12:30-5 p.m. at The Queensbury Hotel.
\n\u201cAmplify is designed to help busy marketers and small business owners discover the latest trends in social media marketing and build their own social media strategy,\u201d Bucci said.
\nSessions will include tips on Instagram marketing, Facebook advertising, Pinterest, Twitter, YouTube and LinkedIn. It will feature case studies and tools to help attendees attract their ideal customers, generate awareness, and boost leads and sales.
\nBucci describes herself as \u201ca constant learner\u201d and \u201cnaturally curious.\u201d She frequently goes to conferences, does speaking engagements and networks to stay on top of trends.
\n\u201cBeing an entrepreneur is not easy but it sure is fun,\u201d Bucci said. \u201cI wear multiple hats and put in 70-hour weeks, but the passion behind what I\u2019m doing and the results I\u2019m achieving for my clients keep me going.\u201d
\nFor more information and to sign up for the upcoming social media conference, visit\u00a0www.amplifyyoursocial.com\u00a0and\u00a0www.amberlybucci.com.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Susan E. Campbell Amberly Bucci is a businesswoman who wants others to know that they, too, can turn their life\u2019s passion into profit. \u201cFor myself, I combined my passion for travel, digital marketing and teaching, and fused them together to create a career that I love: digital marketing with a focus on the hospitality […]<\/p>\n","protected":false},"author":196,"featured_media":31720,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,37],"tags":[],"yoast_head":"\r\nDigital Marketing Passion Leads Woman To Create A Company Helping Other Businesses - Glens Falls Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2019\/03\/digital-marketing-passion-leads-woman-to-create-a-company-helping-other-businesses\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Digital Marketing Passion Leads Woman To Create A Company Helping Other Businesses - Glens Falls Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Susan E. Campbell Amberly Bucci is a businesswoman who wants others to know that they, too, can turn their life\u2019s passion into profit. \u201cFor myself, I combined my passion for travel, digital marketing and teaching, and fused them together to create a career that I love: digital marketing with a focus on the hospitality […]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2019\/03\/digital-marketing-passion-leads-woman-to-create-a-company-helping-other-businesses\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Glens Falls Business Journal\" \/>\r\n<meta property=\"article:published_time\" content=\"2019-03-14T14:56:02+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2019-03-14T18:24:46+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/wp-content\/uploads\/sites\/109\/2019\/03\/amberly-bucci-hc.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1518\" \/>\r\n\t<meta property=\"og:image:height\" content=\"1088\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"jessewinters\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jessewinters\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2019\/03\/digital-marketing-passion-leads-woman-to-create-a-company-helping-other-businesses\/\",\"url\":\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2019\/03\/digital-marketing-passion-leads-woman-to-create-a-company-helping-other-businesses\/\",\"name\":\"Digital Marketing Passion Leads Woman To Create A Company Helping Other Businesses - 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