Mannix Marketing took home \u201cBest Interactive Marketing \u2013 Health & Beauty\u201d in the Interactive Marketing Awards 2019 competition in recognition of the agency\u2019s work with Eddy Senior Living.
\nThe award was presented to Mannix Senior digital marketing strategist Lisa Bishop and digital marketing strategist Danielle Martindale in March at the Fort Lauderdale Convention Centre.
\n\u201cWe are all thrilled and proud of Lisa and Dani for winning the Interactive Marketing Award,\u201d said Jennifer Manz, director of digital marketing for Mannix. \u201cThe mix of SEO, content marketing, and paid search marketing worked seamlessly together resulting in an outstanding campaign for Eddy. Their partnership with the professionals at Eddy Senior Living truly made this such an incredible success. We couldn\u2019t be happier to work with such a dedicated, collaborative team.\u201d
\nThe campaign, with the goal to ultimately increase occupancy in the Eddy Senior Living retirement communities, focused on improving Eddy Senior Living\u2019s online presence and increasing phone calls and contact form submissions through SEO, content marketing, and PPC strategies.
\nThe PPC strategy, led by Martindale, aimed to create individual campaigns for each of Eddy\u2019s individual community with a specialized landing page for each community, in addition to device targeting (desktop for senior citizens, mobile and tablets for their adult children) and remarketing to retarget those who had visited the Eddy Senior Living website in the past.
\n\u201cI\u2019m very excited to have this campaign recognized against some of the best in the industry,\u201d said Martindale. \u201cI\u2019m also so grateful for the Eddy Senior Living team. It just goes to show that a strong client-agency partnership can achieve great things.\u201d
\nThe SEO and content marketing strategy, led by Bishop with the assistance of fellow strategist Lisa Frawley, worked on replacing spammy traffic with relevant traffic by optimizing pages with keywords and designing blog content to support the chosen keywords. The Mannix team worked in tandem with Eddy Senior Living\u2019s existing email marketing and social marketing so that the message was consistent across all mediums.
\n\u201cIt feels great to be acknowledged for hard work. A special thanks for the awesome team over at Eddy Senior Living who contributes to our efforts and makes our job easier,\u201d said Bishop.
\nOfficials said the result of the campaign was a 27 percent increase in website traffic and an outstanding 1,248 percent increase in conversions, which translated into a 159 percent increase in sales\/occupancy.
\nThe win marks continued success at the awards for Mannix Marketing, which has earned several shortlists and an IMA award in the past. In 2018, Mannix Marketing was the winner of the \u201cBest Social Media Campaign\u201d category for their Facebook marketing work with New Way Lunch.
\nThe Interactive Marketing Awards celebrates and rewards excellence in interactive marketing campaigns, agencies, and in-house teams. The awards are exceptionally competitive, attracting hundreds of entries from the leading search and digital agencies from across the US for the award\u2019s 23 entry categories.
\n\u201cWe are so proud and excited to be honored with another IMA award,\u201d said Sara Mannix, founder and CEO of Mannix Marketing. \u201cWe are grateful for the opportunity to work with the fantastic teams at St. Peter\u2019s Health Partners and Eddy Senior Living. You can not create great marketing without a great partner.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Mannix Marketing took home \u201cBest Interactive Marketing \u2013 Health & Beauty\u201d in the Interactive Marketing Awards 2019 competition in recognition of the agency\u2019s work with Eddy Senior Living. The award was presented to Mannix Senior digital marketing strategist Lisa Bishop and digital marketing strategist Danielle Martindale in March at the Fort Lauderdale Convention Centre.<\/p>\n","protected":false},"author":196,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"\r\n