{"id":31886,"date":"2019-04-11T16:40:46","date_gmt":"2019-04-11T20:40:46","guid":{"rendered":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/?p=31886"},"modified":"2019-04-11T21:20:09","modified_gmt":"2019-04-12T01:20:09","slug":"just-water-looking-to-expand-eyes-leasing-property-on-dix-avenue-in-glens-falls","status":"publish","type":"post","link":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2019\/04\/just-water-looking-to-expand-eyes-leasing-property-on-dix-avenue-in-glens-falls\/","title":{"rendered":"JUST Water Looking To Expand, Eyes Leasing  Property On Dix Avenue In Glens Falls"},"content":{"rendered":"<figure id=\"attachment_31887\" aria-describedby=\"caption-attachment-31887\" style=\"width: 902px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-31887\" src=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/wp-content\/uploads\/sites\/109\/2019\/04\/just-water-to-expand-hc.jpg\" alt=\"\" width=\"902\" height=\"666\" srcset=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/wp-content\/uploads\/sites\/109\/2019\/04\/just-water-to-expand-hc.jpg 902w, https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/wp-content\/uploads\/sites\/109\/2019\/04\/just-water-to-expand-hc-300x222.jpg 300w, https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/wp-content\/uploads\/sites\/109\/2019\/04\/just-water-to-expand-hc-768x567.jpg 768w\" sizes=\"(max-width: 902px) 100vw, 902px\" \/><figcaption id=\"caption-attachment-31887\" class=\"wp-caption-text\">This is the Just Water packaging plant at 31 Broad St. in Glens Falls. The company is looking to expand its warehouse space to meet growing demand for its product.<\/figcaption><\/figure>\n<p>by Susan E. Campbell<br \/>\nJUST Goods Inc. is proceeding with plans to lease additional production and warehouse space to keep up with demand for its original product, JUST Water, packaged and bottled in downtown Glens Falls since the brand\u2019s inception in 2012.<br \/>\nAccording to corporate spokesperson Kara Rubin, vice president of brand and product strategy, \u201cWe need to be able to accommodate a growth trajectory based on current experience and the present facility doesn\u2019t allow that flexibility.\u201d<br \/>\nJUST Water is on the shelves of approximately one-third of all U.S. grocery stores across 50 states, plus other retailers, according to the company. <!--more--><br \/>\nThe 31 Broad St. facility is the only location domestically where JUST Water is packaged and is the only packaged water product using a particular brick-shaped carton made of 100 percent recyclable materials, the company said.<br \/>\n\u201cThese cartons are not biodegradable, but our story is not about the end of life of the packaging,\u201d said Rubin. \u201cOur story is about what goes into the packaging.\u201d<br \/>\n\u201cEighty-two percent of the materials start as trees,\u201d she said. \u201cWe also make the cap and the shoulders of the carton from sustainable sugarcane.\u201d<br \/>\nThe process translates into a far lower carbon footprint than plastic bottles. Moreover, empty cartons are recyclable, refillable or otherwise reusable, Rubin said. JUST Goods has no trademark on the package or packaging system. That belongs to Tetra Pak, a global packaging company with whom the company partners.<br \/>\nJUST Water also has packaging plants in Northern Ireland and outside of Auburn, Australia. Rubin said those facilities exist \u201cfor environmental reasons,\u201d serving overseas markets.As the company expands locally, it will explore commercial space near the Glens Falls watershed from which JUST Water is sourced.<br \/>\n\u201cThe Glens Falls area is at the heart of the brand,\u201d Rubin said. \u201cWe are valuing a commodity fairly as no one else does by contributing to the community in a way that is important and impactful.\u201d<br \/>\nJUST Goods has had its eye on 276 Dix Ave. in Queensbury, a building of more than 50,000 square feet that could potentially double or even triple capacity. The new location would accommodate another Tetra Pak packaging machine that will also allow the company to expand its offerings with a larger sized one-liter bottle.<br \/>\nRubin said JUST brand naturally flavored water had been introduced recently in lemon, tangerine and apple cinnamon flavors. In June, three more flavors will be rolled out: mint, cherry and blackberry.<br \/>\nLonger term, the JUST brand\u2019s vision is a whole family of food and beverage products, according to Rubin. All will have the distinctive and environmentally friendly packaging.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>by Susan E. Campbell JUST Goods Inc. is proceeding with plans to lease additional production and warehouse space to keep up with demand for its original product, JUST Water, packaged and bottled in downtown Glens Falls since the brand\u2019s inception in 2012. According to corporate spokesperson Kara Rubin, vice president of brand and product strategy, [&hellip;]<\/p>\n","protected":false},"author":196,"featured_media":31887,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>JUST Water Looking To Expand, Eyes Leasing Property On Dix Avenue In Glens Falls - Glens Falls Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2019\/04\/just-water-looking-to-expand-eyes-leasing-property-on-dix-avenue-in-glens-falls\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"JUST Water Looking To Expand, Eyes Leasing Property On Dix Avenue In Glens Falls - Glens Falls Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"by Susan E. Campbell JUST Goods Inc. is proceeding with plans to lease additional production and warehouse space to keep up with demand for its original product, JUST Water, packaged and bottled in downtown Glens Falls since the brand\u2019s inception in 2012. 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