{"id":32049,"date":"2019-06-13T16:27:42","date_gmt":"2019-06-13T20:27:42","guid":{"rendered":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/?p=32049"},"modified":"2019-06-14T08:31:11","modified_gmt":"2019-06-14T12:31:11","slug":"ddm-generation-helps-companies-optimize-their-utilization-of-websites-and-internet","status":"publish","type":"post","link":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2019\/06\/ddm-generation-helps-companies-optimize-their-utilization-of-websites-and-internet\/","title":{"rendered":"DDM Generation Helps Companies Optimize Their Utilization Of Websites And Internet"},"content":{"rendered":"
\"\"
Jenna Clark started DDM Generation in March. She focuses on data driven marketing to help companies make the best use of their websites and information they get from the internet.
Courtesy DDM Generation<\/figcaption><\/figure>\n

By Christine Graf
\nQueensbury digital marketing company DDM Generation was launched in March by Albany native Jenna Clark.
\nBefore opening her own company, Clark worked at a search engine marketing company in New York City. She also worked for a New York City startup that launched a mobile ordering app for pizzerias. After several years of working in the city, she decided to move back to the area to start her own business.
\n\u201cEntrepreneurship has always been a passion of mine,\u201d she said. \u201cI knew it was time to pursue what I truly love and that is helping businesses grow.\u201d
\nClark works with clients to make sure they have landing pages that are \u201coptimized to convert.\u201d Landing pages are standalone web pages where visitors \u201cland\u201d after clicking on an internet ad. A conversion occurs when a landing page visitor completes the company\u2019s desired action. This includes making a purchase or signing up for an email list.
\n\u201cThe first thing I do is to help these businesses make their landing pages and searchable online profiles look good,\u201d she said.
\nAsked about the attributes of a good landing page, she responded, \u201cNumber one, and I think a lot of companies overlook this, is simplicity. The younger generation has a very short attention span. Content needs to be simplified in an organized manner. \u201d
\nAccording to Clark, it is especially important that landing pages are cell-phone friendly.
\n\u201cSeventy percent of searches are from mobile phones. A lot of businesses don\u2019t consider mobile experience, but with everyone having a mobile phone in their hand, it is an important thing to have.\u201d
\nBecause companies spend a lot of money to attract visitors to their landing pages, she said their importance cannot be overlooked.
\n\u201cYou only have one chance and you pay for that chance for that user to find you, so you don\u2019t want to waste that on a bad landing page.\u201d
\nIn addition to working with clients to improve their landing pages, Clark helps them with search engine marketing (SEM) and search engine optimization (SEO). SEM involves the use of paid tactics to gain online visibility. SEO involves the use of various free tactics that prompt search engines to show a company\u2019s content near the top of search engine results.
\n\u201cYou pay for online advertisement for your business to get to the top of Google. What we can do is bid on certain search terms and key words,\u201d she said. \u201cWhat I do is help companies to take their budgets and to use them strategically and to bid on the proper key words to help them get to the top of Google so that their business can be found.\u201d
\nData consulting is the third of the three core services Clark offers to her clients. Her company\u2019s name\u2014DDM Generation\u2014reflects this component of her business. DDM stands for data driven marketing.
\n\u201cI am very savvy with data and taking a data set and helping businesses use it,\u201d she said. \u201cI recommend different ways for you to use your data to make smarter decisions. I want to encourage business to consistently use their data to help them improve. I also use data in my search engine marketing and to improve landing pages.\u201d
\nFor example, Clark uses data from Google Analytics to track landing page conversions. Google Analytics is a free tool that allows companies to collect data related to website visitors and their interactions on the company\u2019s website.
\n\u201cYou can take a look at the numbers and say, \u2018This isn\u2019t working. What can we do to improve?\u2019\u201d she said. \u201cI look at how much traffic is coming to your web site and what percent is converting.\u201d
\nAs an example, she mentions that she works with a company based in Singapore. When she started working with them, their cost per lead was $30. After three months of working with Clark, that cost was reduced to $8.
\n\u201cI helped them use data to make better decisions and lower costs,\u201d she said. \u201cThey have been doing so well that they have expanded and tripled their (SEM) budget.\u201d
\nWhen asked to name the number one digital marketing mistake being made by businesses, Clark said, \u201cWhat comes to mind is that they are not taking advantage of all of the free tools that are out there. Google offers Google My Business and Google Analytics. There\u2019s also landing page optimization tools you can use.\u201d
\nAlthough she works with businesses of all sizes, Clark especially enjoys working with small businesses and startups.
\n\u201cI get invested in every business that I do work for,\u201d she said. \u201cI have many different clients, and I find each client so interesting. I\u2019m invested in them. They aren\u2019t just another client. I like to think that I work for them and that I\u2019m a part of their team. That\u2019s why I do what I do.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

By Christine Graf Queensbury digital marketing company DDM Generation was launched in March by Albany native Jenna Clark. Before opening her own company, Clark worked at a search engine marketing company in New York City. She also worked for a New York City startup that launched a mobile ordering app for pizzerias. After several years […]<\/p>\n","protected":false},"author":196,"featured_media":32050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,37],"tags":[],"yoast_head":"\r\nDDM Generation Helps Companies Optimize Their Utilization Of Websites And Internet - Glens Falls Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2019\/06\/ddm-generation-helps-companies-optimize-their-utilization-of-websites-and-internet\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"DDM Generation Helps Companies Optimize Their Utilization Of Websites And Internet - Glens Falls Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Christine Graf Queensbury digital marketing company DDM Generation was launched in March by Albany native Jenna Clark. 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