{"id":33437,"date":"2020-07-16T17:01:54","date_gmt":"2020-07-16T21:01:54","guid":{"rendered":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/?p=33437"},"modified":"2020-07-16T21:38:20","modified_gmt":"2020-07-17T01:38:20","slug":"business-report-lake-george-is-fun-safe-to-visit","status":"publish","type":"post","link":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2020\/07\/business-report-lake-george-is-fun-safe-to-visit\/","title":{"rendered":"Business Report: Lake George Is Fun, Safe To Visit"},"content":{"rendered":"<figure id=\"attachment_33438\" aria-describedby=\"caption-attachment-33438\" style=\"width: 194px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-33438\" src=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/wp-content\/uploads\/sites\/109\/2020\/07\/mintzer-column-c-194x300.jpg\" alt=\"\" width=\"194\" height=\"300\" srcset=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/wp-content\/uploads\/sites\/109\/2020\/07\/mintzer-column-c-194x300.jpg 194w, https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/wp-content\/uploads\/sites\/109\/2020\/07\/mintzer-column-c-662x1024.jpg 662w, https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/wp-content\/uploads\/sites\/109\/2020\/07\/mintzer-column-c-768x1189.jpg 768w, https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/wp-content\/uploads\/sites\/109\/2020\/07\/mintzer-column-c.jpg 840w\" sizes=\"auto, (max-width: 194px) 100vw, 194px\" \/><figcaption id=\"caption-attachment-33438\" class=\"wp-caption-text\">Gina Mintzer, executive director, Lake George Regional Chamber of Commerce.<\/figcaption><\/figure>\n<p>By Gina Mintzer<br \/>\nThe Lake George area\u2019s tourism industry is responsible for an estimated 9,100 jobs and an annual economic impact of $629 million. Visitor spending in the region produces millions of dollars in sales tax revenue that offsets local property taxes and supports essential public services.<br \/>\nWhen the COVID-19 lockdown began, the Lake George Regional Chamber of Commerce continued to operate remotely, recognizing the need for strong communication between staff, board of directors, members, partners, and clients.<br \/>\nWe quickly reacted, doing our best to monitor rapidly changing information and share that with our community to help them navigate this unprecedented time. During the lockdown we surveyed the business community in an effort to get information on their needs and then advocate on their behalf.<br \/>\nRealizing the potentially devastating effect of COVID-19 to our tourism economy, businesses and government embraced a collaborative spirit.<!--more--><br \/>\nThe Warren County Economic Recovery Task Force was formed\u2014a partnership between the Warren County Lodging Association, Adirondack Regional Chamber of Commerce, Lake George Regional Chamber of Commerce, Warren County Tourism Department, government officials and others. The partnership was established to proactively work toward recovery after the economic disruption.<br \/>\nThe goal of the task force was to ensure the opening of businesses in the Lake George area safely, responsibly and with the health and well-being of the entire community, team members and visitors at the forefront. Through this careful planning and increased communication among businesses, the area prepared to reopen responsibly as each phase allowed.<br \/>\nTo ensure safe practices for each phase, the group collected information from a variety of sources including government, industry organizations and various hospitality corporation\u2019s best practices, and distilled that information for the local business community to implement at their individual properties.<br \/>\nOur recovery plan has included specific marketing of the destination in collaboration with all county partners, with the continuing message that we are in this together. These efforts allowed us to advocate for businesses to reopen at the \u201cregional control room\u201d level with great confidence for the area.<br \/>\nWe believe our Warren County collaborative effort assisted the entire Capital Region as well as other statewide regions.<br \/>\nAs the phased reopening progressed safely, the task force spun off a hospitality communications work group focused on an proactive public relations and advertising campaign to keep the Lake George area top of mind for staycation visitors both within the region and the 70 mile radius around New York City, with our messaging of what is available for the potential visitor to enjoy safely in the region.<br \/>\nSidekick Creative of Glens Falls had designed an Adirondacks-themed kiosk for the Lake George Village Visitor Center, featuring all Warren County municipalities. They played off those designs and created the current posters, flyers, and lawn signs of the ongoing messaging: social distancing, wash your hands and wear a mask.<br \/>\nBusinesses can print these signs as well to encourage people to maintain social distance, wash their hands and wear a mask.<br \/>\nThe hospitality communications work group launched the Lake George Region and Southern Adirondacks Health and Safety Pledge program. To date, nearly 150 businesses have signed the voluntary Health and Safety Pledge program, which goes beyond the CDC and state guidelines to confirm a safe work environment.<br \/>\nThe Health and Safety Pledge badge allows businesses to showcase their dedication to rigorous cleanliness and sanitation standards they\u2019ve adopted. It can be displayed as a window cling at their business or digitally on their website, social media and more. More information and a list of businesses that have pledged is available at lakegeorgechamber.com\/COVID\/pledge.<br \/>\nAs we entered Phase Four of the NY Forward reopening plan, 500-plus job opportunities in the region became available. To help showcase these jobs, LakeGeorgeisHiring.com was developed by Mannix Marketing, in conjunction with the hospitality communications work group participants: Behan Communications, Warren County Employment &amp; Training, Warren County Tourism Department, the Adirondack Regional Chamber of Commerce and the Lake George Regional Chamber of Commerce. The site features open positions for all levels of experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Gina Mintzer The Lake George area\u2019s tourism industry is responsible for an estimated 9,100 jobs and an annual economic impact of $629 million. Visitor spending in the region produces millions of dollars in sales tax revenue that offsets local property taxes and supports essential public services. When the COVID-19 lockdown began, the Lake George [&hellip;]<\/p>\n","protected":false},"author":196,"featured_media":33438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,9],"tags":[],"class_list":["post-33437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-briefs","category-business-reports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Business Report: Lake George Is Fun, Safe To Visit - Glens Falls Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2020\/07\/business-report-lake-george-is-fun-safe-to-visit\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Business Report: Lake George Is Fun, Safe To Visit - Glens Falls Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Gina Mintzer The Lake George area\u2019s tourism industry is responsible for an estimated 9,100 jobs and an annual economic impact of $629 million. Visitor spending in the region produces millions of dollars in sales tax revenue that offsets local property taxes and supports essential public services. When the COVID-19 lockdown began, the Lake George [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2020\/07\/business-report-lake-george-is-fun-safe-to-visit\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Glens Falls Business Journal\" \/>\r\n<meta property=\"article:published_time\" content=\"2020-07-16T21:01:54+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2020-07-17T01:38:20+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/wp-content\/uploads\/sites\/109\/2020\/07\/mintzer-column-c.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"840\" \/>\r\n\t<meta property=\"og:image:height\" content=\"1300\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"jessewinters\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jessewinters\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2020\/07\/business-report-lake-george-is-fun-safe-to-visit\/\",\"url\":\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2020\/07\/business-report-lake-george-is-fun-safe-to-visit\/\",\"name\":\"Business Report: Lake George Is Fun, Safe To Visit - 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