{"id":33445,"date":"2020-07-16T17:05:03","date_gmt":"2020-07-16T21:05:03","guid":{"rendered":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/?p=33445"},"modified":"2020-07-16T21:37:37","modified_gmt":"2020-07-17T01:37:37","slug":"bolton-landing-gift-shop-local-opens-a-second-store-on-canada-st-in-lake-george","status":"publish","type":"post","link":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2020\/07\/bolton-landing-gift-shop-local-opens-a-second-store-on-canada-st-in-lake-george\/","title":{"rendered":"Bolton Landing Gift Shop, Local, Opens A Second Store On Canada St. In Lake George"},"content":{"rendered":"<figure id=\"attachment_33446\" aria-describedby=\"caption-attachment-33446\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-33446\" src=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/wp-content\/uploads\/sites\/109\/2020\/07\/local-hc.jpg\" alt=\"\" width=\"900\" height=\"666\" srcset=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/wp-content\/uploads\/sites\/109\/2020\/07\/local-hc.jpg 900w, https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/wp-content\/uploads\/sites\/109\/2020\/07\/local-hc-300x222.jpg 300w, https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/wp-content\/uploads\/sites\/109\/2020\/07\/local-hc-768x568.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-33446\" class=\"wp-caption-text\">People gather at the ribbon cutting ceremony marking the opening of Local on Canada Street in Lake George, which sells a variety of gifts with their logo, a drawing of the lake.<br \/>Courtesy Local<\/figcaption><\/figure>\n<p>By Jennifer Farnsworth<br \/>\nLocal, a gift shop in Bolton Landing, has just opened a second gift shop in downtown Lake George.<br \/>\nThe Canada Street shop offers all of the sought-after goods they\u2019ve been selling in their Bolton Landing store since 2014.<br \/>\nCo-owners Matt Peterson and Domenick Pfau took part in a ribbon cutting ceremony last month to celebrate the opening.<br \/>\n\u201cFor us, we wanted to be more accessible to our customers that live more near the southern end of Lake George. We know as well as anyone that the drive up (state Route) 9N in either summer or winter can be harrowing so we wanted to make it just a little bit easier for those locals,\u201d said Pfau.<br \/>\nHe said they felt the time was right to make their mark in Lake George, where they expect to see a lot of foot traffic from both local residents and visitors.<br \/>\n\u201cLake George Village is a much larger market than Bolton Landing, based on sheer population, and we thought it was time to become an addition to their boardwalk. We\u2019re excited to not be another T-shirt shop in a tourist town, but a lifestyle brand that adds value to the shopping experience and community,\u201d said Pfau.<!--more--><br \/>\nWhen it came to taking have a second store, Pfau said his sister was a key player. Sara Pfau started her Lake George Jewelry business in 2007, creating jewelry designs from her own drawings. Several years later, she drew an outline of Lake George for her brother, which became a major part of the business brand.<br \/>\n\u201cMy best friend and business partner, Matt and I thought that the same design would look pretty cool on a tank top. We started screen printing in our parents kitchens, garages, dorm rooms and basements, selling the tanks and tees out of the trunks of our cars and our website at the time. We opened Local in 2014 in Bolton Landing. We turned a small dream into a reality. We\u2019re now able to share our love for Lake George with customers all over the country who hold this place dear to their hearts as well as create products that are perfectly suited for living the Local lifestyle,\u201d said Pfau.<br \/>\nPfau said they currently have seven employees, who he described as people who have an authentic affection for the area. He said it\u2019s important to have staff that appreciate the heart behind the brand.<br \/>\n\u201cWe only had three last year, but with the second location in Lake George Village, we have a full staff of seven. We put these kids through the ringer during the application process too. We requested resumes, recommendations, interviews, all for just a summer job. Why? Yes, anybody can fold a shirt and make change for a customer, but we wanted staff that is dedicated, responsible and truly wants to be part of the Local brand,\u201d said Pfau.<br \/>\nLike many small businesses, specifically retail, Pfau said the pandemic has had an impact on business. He said it is the toughest year they have faced since first opening in Bolton Landing location.<br \/>\n\u201cWe sure picked the right time to invest in a new location right?\u201d he said. \u201cHowever, because of our strong social media presence and online store, our community of dedicated and supportive customers had the ability to buy Local from home. We were so humbled by and grateful to our locals because without them and their continued and overwhelming support, this may have not been possible.\u201d<br \/>\nPfau said being in an area where the community is built on small business, the pandemic has really highlighted how much the community and small business owners depend on each other.<br \/>\nLocal is part of the Lake George Region\/ Southern Adirondacks Health &amp; Safety Pledge, following safety guidelines and procedures set by the CDC, state Department of Health and regional health offices to keep customers and employees safe. All customers are expected to wear a mask and social distance when possible.<br \/>\nLocal is open seven days a week, from 10 a.m. to 10 p.m. Its website is iwearlocal.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Jennifer Farnsworth Local, a gift shop in Bolton Landing, has just opened a second gift shop in downtown Lake George. The Canada Street shop offers all of the sought-after goods they\u2019ve been selling in their Bolton Landing store since 2014. Co-owners Matt Peterson and Domenick Pfau took part in a ribbon cutting ceremony last [&hellip;]<\/p>\n","protected":false},"author":196,"featured_media":33446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Bolton Landing Gift Shop, Local, Opens A Second Store On Canada St. In Lake George - Glens Falls Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2020\/07\/bolton-landing-gift-shop-local-opens-a-second-store-on-canada-st-in-lake-george\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Bolton Landing Gift Shop, Local, Opens A Second Store On Canada St. In Lake George - Glens Falls Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Jennifer Farnsworth Local, a gift shop in Bolton Landing, has just opened a second gift shop in downtown Lake George. The Canada Street shop offers all of the sought-after goods they\u2019ve been selling in their Bolton Landing store since 2014. 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