{"id":33877,"date":"2020-12-11T16:19:25","date_gmt":"2020-12-11T21:19:25","guid":{"rendered":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/?p=33877"},"modified":"2020-12-14T10:40:33","modified_gmt":"2020-12-14T15:40:33","slug":"luzerne-productions-video-company-works-with-nonprofits-to-help-with-fundraising","status":"publish","type":"post","link":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2020\/12\/luzerne-productions-video-company-works-with-nonprofits-to-help-with-fundraising\/","title":{"rendered":"\u2018Luzerne Productions\u2019 Video Company Works With Nonprofits To Help With Fundraising"},"content":{"rendered":"
\"\"
Bob English owns and operates Luzerne Productions, a video production company he opened in 2002. The company helps nonprofit groups with fundraising efforts.
Newkey Media<\/figcaption><\/figure>\n

By Andrea Harwood Palmer
\n\u201cWe do a lot of work for nonprofits,\u201d said Bob English, who owns and operates Luzerne Productions, a video production company he opened in 2002.
\n\u201cIt\u2019s such a necessary part of service. For nonprofits, especially right now with the COVID-19 problem, fundraising is a challenge. Everyone needs to raise money.\u201d
\nHe believes his company can help in that regard.
\nLuzerne Productions is responsible for many videos shown at area nonprofit fundraisers every year. Most recently they produced a fundraising video for Big Brothers, Big Sisters.
\n\u201cWhat usually happens with annual fundraisers is: You get everybody in a room with some cocktails and food, you tell them about your service,\u201d said English. \u201cThen you show them a nice video and people say, \u2018Wow, I wanna help\u2019 because the people there are altruistic anyway or they wouldn\u2019t be there to begin with. A video at a fundraiser is great because you have a captive audience. You show a video for 2-3 minutes, and if they\u2019re wiping away a tear when you turn the lights back on, then I\u2019ve done my job. That\u2019s how I know I\u2019ve been successful.\u201d
\nWith COVID-19, people can\u2019t congregate in person.
\n\u201cWhat we\u2019ve managed to do is hold a number of fundraisers online, on YouTube Live. Everyone is already on the internet anyway. We\u2019ll gather 200-300 people together who are altruistic enough to help the community, and we give them a URL, and a time and date to click on it. The entire fundraising premise will be there for them, pre-produced and put online.\u201d
\n\u201cEveryone has a website, but if it\u2019s just text, people don\u2019t tend to hang around for very long,\u201d said English. \u201cIt takes so much longer for your brain to process words than it does video. My slogan is, \u2018Don\u2019t tell me what you do, show me what you do\u2019. With your website, video is such a great opportunity for someone to see your product or service in a way they\u2019ll remember.\u201d
\n\u201cMost of the time, these annual fundraisers include an auction of some sort,\u201d said English. \u201cSo we take those auctions, and put it online.
\nEnglish grew up in Brooklyn, New York and graduated from Syracuse University with a bachelor\u2019s degree in TV production, with a minor in political science. He moved to the Capital District in 1973, and spends much of his time on Lake Luzerne.
\n\u201cI\u2019ve been in the video and television production business all my life,\u201d said English. He worked at all the local television stations over the years and in 2002, decided to strike out on his own.
\n\u201cI didn\u2019t like the direction the industry was going in,\u201d he said.
\nPreviously, he directed and produced the local portions of the annual Jerry Lewis Telethon. Having worked as a producer, he built relationships with high level leaders and CEOs in the area. When he went out on his own, those contacts would take his calls.
\n\u201cIt helped a lot,\u201d said English. \u201cThe first thing I did when I went out on my own was for the Double H Ranch in Luzerne. Neal Golub from the Price Chopper family was on the board and he called me\u201d about help with fundraising.
\n\u201cWe managed to do a half-hour video that was aired on all of the stations around Christmastime. I had Paul Newman do the open and close (of the segment) and I had Rachel Ray walk through the camp. It was extremely successful.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

By Andrea Harwood Palmer \u201cWe do a lot of work for nonprofits,\u201d said Bob English, who owns and operates Luzerne Productions, a video production company he opened in 2002. \u201cIt\u2019s such a necessary part of service. For nonprofits, especially right now with the COVID-19 problem, fundraising is a challenge. Everyone needs to raise money.\u201d He […]<\/p>\n","protected":false},"author":196,"featured_media":33878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"yoast_head":"\r\n\u2018Luzerne Productions\u2019 Video Company Works With Nonprofits To Help With Fundraising - Glens Falls Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2020\/12\/luzerne-productions-video-company-works-with-nonprofits-to-help-with-fundraising\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"\u2018Luzerne Productions\u2019 Video Company Works With Nonprofits To Help With Fundraising - Glens Falls Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Andrea Harwood Palmer \u201cWe do a lot of work for nonprofits,\u201d said Bob English, who owns and operates Luzerne Productions, a video production company he opened in 2002. \u201cIt\u2019s such a necessary part of service. 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