{"id":33886,"date":"2020-12-11T16:21:57","date_gmt":"2020-12-11T21:21:57","guid":{"rendered":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/?p=33886"},"modified":"2020-12-14T10:40:15","modified_gmt":"2020-12-14T15:40:15","slug":"something-secret-boutique-transitions-from-an-online-business-to-a-lake-luzerne-shop","status":"publish","type":"post","link":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2020\/12\/something-secret-boutique-transitions-from-an-online-business-to-a-lake-luzerne-shop\/","title":{"rendered":"\u2018Something Secret Boutique\u2019 Transitions From An Online Business To A Lake Luzerne Shop"},"content":{"rendered":"
\"\"
Something Secret Boutique was opened at 4 Bridge St., Lake Luzerne, by Jonie McCleary.
Courtesy Something Secret Boutique<\/figcaption><\/figure>\n

By Jennifer Farnsworth
\nAfter a year of running a successful online boutique, Jonie McCleary has opened Something Secret Boutique at 4 Bridge St., Lake Luzerne.
\nMcCleary said online sales were much stronger than she anticipated. But she was starting to long for the in-person experience and decided open the Bridget Street location. McCleary said there was some skepticism about opening a brick-and-mortar store during the COVID-19 crisis.
\n\u201cHonestly, 2020 was the best year for online sales. I don\u2019t know if it was because people were just home and couldn\u2019t shop in the store. But whatever it was, I am more than grateful.\u201d
\n\u201cI didn\u2019t want to be just restricted to being behind a computer screen. So I decided why not? I have had people tell me I am crazy for\u2014number one, opening in the off season for my area\u2014and number two, opening in the middle of a pandemic. I If I can make it now I should be able to make it through whatever,\u201d she said.
\nIt was January 2018 when McCleary said she decided to go back to school for business. A marketing professor noticed her knack for business and encouraged her to follow her dreams.
\n\u201cHe said to me \u2018Jonie you have entrepreneur written all over you\u2019 and at first I kind of just dismissed it. And then his words kept popping back into my head … I always knew I wanted to be my own boss. I\u2019ve always had a drive and what I like to think is a good work ethic,\u201d said McCleary.
\nShe opened the online boutique in early March 2018, initially with a small group of friends and family. The business quickly began to grow. In 2019 she started Facebook Live and her 100-member group turned into nearly over 5,000. When she began shipping to at least 20 different states she realized she was outgrowing her then basement-based business.
\n\u201cI wanted a space to dedicate just to the boutique. I drove by 4 Bridge St. every day, and I would think to myself, \u2018How cool it would be to have a brick and mortar?\u2019\u201d
\nShe made an offer on the building and was moving into the store within a week.
\nSomething Secret Boutique has customers ranging in age from 18 to late 70s, according to McCleary.
\n\u201cI think the wide client base stems from my love of basics. We have lots of trendy items, but there are more pieces in my store that you will have in your closet for years to come. Yet there are no blouses over $30,\u201d she said.
\nThere are also high-end items, like boutique brand jeans such as Kan Can and Cello
\nMcCleary said she is open to expanding into children\u2019s clothing and home decor.
\nMcCleary said she has found ways to be creative and is still learning and growing . She has had weeks where she couldn\u2019t place her next order until she sold what inventory she had.
\n\u201cI\u2019ve always found a way to hustle and flip inventory, and I\u2019ve found some ideas work while others are a bust. I\u2019m still learning. If that\u2019s one thing I\u2019ve learned in business, you can\u2019t ever think you\u2019ve got it figured out because in a blink of an eye what worked yesterday doesn\u2019t work today,\u201d said McCleary.
\nLearn more about the online portion of the business at somethingsecretboutique.commentsold.com or on Facebook. The phone is 518-696-6356.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Jennifer Farnsworth After a year of running a successful online boutique, Jonie McCleary has opened Something Secret Boutique at 4 Bridge St., Lake Luzerne. McCleary said online sales were much stronger than she anticipated. But she was starting to long for the in-person experience and decided open the Bridget Street location. McCleary said there […]<\/p>\n","protected":false},"author":196,"featured_media":33887,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"yoast_head":"\r\n\u2018Something Secret Boutique\u2019 Transitions From An Online Business To A Lake Luzerne Shop - Glens Falls Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2020\/12\/something-secret-boutique-transitions-from-an-online-business-to-a-lake-luzerne-shop\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"\u2018Something Secret Boutique\u2019 Transitions From An Online Business To A Lake Luzerne Shop - Glens Falls Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Jennifer Farnsworth After a year of running a successful online boutique, Jonie McCleary has opened Something Secret Boutique at 4 Bridge St., Lake Luzerne. 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