{"id":34007,"date":"2021-01-15T13:21:15","date_gmt":"2021-01-15T18:21:15","guid":{"rendered":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/?p=34007"},"modified":"2021-01-18T11:59:26","modified_gmt":"2021-01-18T16:59:26","slug":"new-public-relations-company-in-glens-falls-focuses-on-green-sustainability-markets","status":"publish","type":"post","link":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2021\/01\/new-public-relations-company-in-glens-falls-focuses-on-green-sustainability-markets\/","title":{"rendered":"New Public Relations Company In Glens Falls Focuses On \u2018Green\u2019 Sustainability Markets"},"content":{"rendered":"
\"\"
Tony DeFazio, founder Sustainable PR, a company positioned to support companies of varying sizes operating in B2B and B2C industries, such as green technology and renewable energy.
Courtesy Sustainable PR<\/figcaption><\/figure>\n

Sustainable PR, a new public relations agency in Glens Falls, has opened with a focus on fostering \u201cgreen\u201d business success in the growing sustainability market.
\nAfter 30 years of media relations experience in Philadelphia, Tony DeFazio, founder and principal of the agency, started the company.
\nSustainable PR is positioned to support companies of varying sizes operating in B2B and B2C industries such as green technology, renewable energy, eco product manufacturing, sustainable investment products and organic food and beverage, according to the company.
\nSustainable PR offers a range of services, including message development, media relations, influencer relations, coalition building and thought leadership.
\nThe agency launched with its first client Soho Waterworks, a Brooklyn-based start-up water distributor aiming to redefine the standards of drinking water and help regional bottlers of fine waters access broader markets.
\nDeFazio said the inspiration for the agency can be traced back to a hike in Philadelphia\u2019s Wissahickon Park at the outset of the COVID-19 pandemic, when a friend asked him how he wanted to spend his next 10 years. After a lifetime of volunteering and advocating for environmental and sustainable causes, DeFazio decided to put his skills to work to both pursue his passion and meet what he describes as a growing market need.
\n\u201cI reached a point where I could really take a step back and evaluate where I wanted to head next,\u201d DeFazio said. \u201cAfter building a strong reputation and an extensive network of contacts, I was ready for a new challenge.\u201d
\n\u201cThe highlights of my career have been in supporting emerging businesses in the science, technology and finance sectors. When the pandemic hit, I realized there was no time to waste. And the numbers reflect that. The burgeoning sustainability market presents unparalleled opportunities. Millions of dollars are waiting for companies who get their messaging right and resonate with consumers and investors\u2014all while working toward a greener future.\u201d
\nThe sustainability market is projected to grow from $8.7 billion in 2019 to $28.9 billion by 2024, according to the Green Technology and Sustainability Market Report, and consumers are increasingly paying attention to companies\u2019 commitment to leaving the planet better than they found it.
\nDeFazio made the move from Philadelphia to Glens Falls to launch Sustainable PR.
\nHe said the city is brimming with new development, retail and a supportive business community. The city has already committed to sustainability developments of its own, including energy conservation measures such as converting 1,600 street lights from high-pressure sodium (HPS) to light-emitting diode (LED), which will save energy and an estimated quarter million dollars annually.
\n\u201cHere at Sustainable PR, we are committed to employing our media relations expertise to grow green companies both local to the region and nationwide,\u201d said DeFazio. \u201cWe deliberately chose Glens Falls for its strategic location just outside Adirondack Park, and within an hour of the state capital.
\n\u201cSince we arrived, the city has opened its arms to us. We are beyond grateful to city leaders who have given us such a warm reception, and we are excited to be a part of a community which reflects our values. We look forward to working alongside business and civic leaders to help make Glens Falls an even more vibrant city.\u201d
\nLed by veteran PR practitioners, Sustainable PR is strategically built to help green companies craft compelling stories about their sustainability initiatives. These narratives, and the resulting exposure, provide companies third party validation, credibility and enhanced reputation, according to the company.
\nFor more information, visit the company website sustainablepr.com or call (518) 223-9962.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sustainable PR, a new public relations agency in Glens Falls, has opened with a focus on fostering \u201cgreen\u201d business success in the growing sustainability market. After 30 years of media relations experience in Philadelphia, Tony DeFazio, founder and principal of the agency, started the company. Sustainable PR is positioned to support companies of varying sizes […]<\/p>\n","protected":false},"author":196,"featured_media":34008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"\r\nNew Public Relations Company In Glens Falls Focuses On \u2018Green\u2019 Sustainability Markets - Glens Falls Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2021\/01\/new-public-relations-company-in-glens-falls-focuses-on-green-sustainability-markets\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"New Public Relations Company In Glens Falls Focuses On \u2018Green\u2019 Sustainability Markets - Glens Falls Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"Sustainable PR, a new public relations agency in Glens Falls, has opened with a focus on fostering \u201cgreen\u201d business success in the growing sustainability market. 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