{"id":35910,"date":"2022-12-13T15:34:26","date_gmt":"2022-12-13T20:34:26","guid":{"rendered":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/?p=35910"},"modified":"2022-12-13T15:34:45","modified_gmt":"2022-12-13T20:34:45","slug":"knitt-llc-helps-companies-analyze-charitable-giving-helps-nonprofits-prosper","status":"publish","type":"post","link":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2022\/12\/knitt-llc-helps-companies-analyze-charitable-giving-helps-nonprofits-prosper\/","title":{"rendered":"Knitt LLC Helps Companies Analyze Charitable Giving, Helps Nonprofits Prosper"},"content":{"rendered":"
\"\"
Lisa Munter, right, operates Knitt LLC, and Catherine Hover of the Palette Community.<\/figcaption><\/figure>\n

By Susan Elise Campbell<\/p>\n

Knitt LLC, a subscription-based service that connects donor businesses with a specific mission and appropriate nonprofit organizations, formally hit the philanthropic world at the end of October.\u00a0<\/span><\/p>\n

The soft launch follows two years of development, three months of beta testing, and a short time building up the funds for founder Lisa Munter to kick off the service regionally.<\/p>\n

The service\u00a0 <\/span>helps plan, make and track charitable donations.\u00a0<\/span><\/p>\n

\u201cWhile the platform is designed to be scaled worldwide, we in the Capital District, Saratoga and the Adirondacks are the first on this journey because this is the area where we live, work and play,\u201d said Munter. \u201cKnitt is a different way to handle philanthropy and it is going to take some time to grow it.\u201d<\/p>\n

Munter said \u201cwhen you launch a service into the world there are a lot of questions about what the infant business is going to be.\u201d<\/p>\n

<\/span><\/span>But feedback from the two dozen-plus companies and nonprofit organizations who were first to try out the Knitt platform enabled her staff and team of software developers to make refinements and introduce features that will add value for both sides of the client base, Munter said.<\/p>\n

\u201cKnitt should be a win for both,\u201d she said. \u201cThe donor should receive just as much benefit as the charitable organization receiving the gift.\u201d<\/p>\n

What Munter calls \u201cthe match-dot-com portion\u201d of Knitt \u201cconnects warm leads\u201d between likely donors and likely nonprofits while filtering out unlikely partners. Once \u201cknitted,\u201d it is up to the charity to nurture the relationship and sustain giving, she said.<\/p>\n

Munter\u2019s concept for what she believes is a unique service came in part out of her own experience in philanthropy. A former special education teacher, she has served on boards of directors locally and understands the trials of raising awareness for and maintaining connections with charitable organizations in any economy.<\/p>\n

On the business side, she experienced her husband\u2019s company, Munter Enterprises, inundated with requests for donations year after year, and conceived Knitt to streamline the charitable giving for companies.<\/p>\n

\u201cYou can put a charitable gift into your budget but if giving is only reactionary, the next thing you realize is it\u2019s six months in and you\u2019ve gone through your budget,\u201d said Munter. \u201cNow you have to either say \u2018no\u2019 or go over budget. But Knitt allows users to see in live time where they are in their giving goals while showing the types of organizations they are giving to.\u201d<\/p>\n

One of the features of the Knitt platform is that businesses can be sure that the groups they may be looking to partner with are bonafide nonprofit organizations. To be on the platform as a subscriber, all organizations are vetted.<\/p>\n

Knitt is also a time-saving tool to identify organizations with specific causes that the owners of the donor business or their employees are passionate about.<\/p>\n

For example, a company or its employees with a backstory that attaches them to children\u2019s causes wants to \u201cknow at the end of the year when they\u2019re looking through their Excel spreadsheet\u201d that their gifts aligned closely with their intent, she said.\u00a0<\/span><\/p>\n

\u201cSome donors think they are giving to children\u2019s causes and then realize $50,000 went to food insecurity and only $5,000 to kids,\u201d she said. \u201cIs that what they wanted their giving to look like?\u201d<\/p>\n

Especially in uncertain economies, \u201cdonors are trying to be more purposeful and mindful in their giving,\u201d Munter said. Knitt streamlines the process by helping donor businesses distill the hundreds of nonprofit organizations in the Capital Region down to \u201ca curated list\u201d of those with shared missions.<\/p>\n

When first subscribing to Knitt, donors fill out a profile and check the main categories of organizations they want to support. Within those are sub-categories to select from, which Munter said is taken from IRS business categories.<\/p>\n

\u201cDo we have every single sub-category represented? We don\u2019t,\u201d she said. \u201cBut the good news is since we launched in October we had a couple nonprofits email me saying, \u2018We would really like to see if you can add certain categories that we would fall under,\u2019 enabling them to make more connections with appropriate donors.<\/p>\n

After clicking on all the checkboxes and with the entities and subcategories selected, there is a foundation for starting to make matches.<\/p>\n

\u201cNow they have a Knitt profile page or a splash page with their logo, important bullet points, information that links to the website, social media links and more,\u201d Munter said.\u00a0<\/span><\/p>\n

\u00a0<\/span>\u201cIf the donor is interested it can send, or accept, a Knitt request,\u201d said Munter. \u201cIf a donor wants to do a deeper dive before accepting a Knitt request from a nonprofit, those details are right there on the organization\u2019s profile page.\u201d<\/p>\n

\u201cThat\u2019s the warm leads connection, no different than when we are at a function and someone introduces us,\u201d she said. \u201cThen if we want to continue that journey together we\u2019ll set up another meeting. But you don\u2019t have to go to a networking event and you don\u2019t even have to be in the same zip code or spend hours in the hamster wheel of the unknown to make a connection. It\u2019s all there in front of you on Knitt.\u201d<\/p>\n

A new implemented feature is the instant donation receipt, another time-consuming task that Knitt alleviates, Munter said.<\/p>\n

Munter said she wants to curate Knitt during the soft launch stage to better represent the people who are using it. She is especially working to build the donor side of the client base by letting \u201cbusinesses that donate to multiple organizations know how Knitt gives them more insight and analytics and information than they would get from a spreadsheet.\u201d<\/p>\n

But Knitt is only going to be as good as the people using it, Munter said. As she and her team work to reach critical mass, new features are in development.\u00a0<\/span><\/p>\n

\u201cThere is a much bigger vision for Knitt, so keep joining us on our journey,\u201d she said. \u201cIn time Knitt will remove the barriers of regional communities and users will be able to discover partners nationwide that fit their requirements for philanthropy.\u201d<\/p>\n

Munter said there will soon be signs on the doors of local businesses with the Knitt logo and QR code \u201cthat tells solicitors that all of our philanthropy goes through Knitt. So if you subscribe to Knitt and we match up, we are open to a conversation.\u201d<\/p>\n

\u201cJust give it a try,\u201d Munter said. \u201cYou have more to gain than you have to lose.\u201d<\/p>\n

Visit getknitt.com for more information.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Susan Elise Campbell Knitt LLC, a subscription-based service that connects donor businesses with a specific mission and appropriate nonprofit organizations, formally hit the philanthropic world at the end of October.\u00a0 The soft launch follows two years of development, three months of beta testing, and a short time building up the funds for founder Lisa […]<\/p>\n","protected":false},"author":89,"featured_media":35911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"yoast_head":"\r\nKnitt LLC Helps Companies Analyze Charitable Giving, Helps Nonprofits Prosper - Glens Falls Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2022\/12\/knitt-llc-helps-companies-analyze-charitable-giving-helps-nonprofits-prosper\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Knitt LLC Helps Companies Analyze Charitable Giving, Helps Nonprofits Prosper - 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