{"id":36482,"date":"2023-07-13T10:17:36","date_gmt":"2023-07-13T14:17:36","guid":{"rendered":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/?p=36482"},"modified":"2023-07-13T10:17:36","modified_gmt":"2023-07-13T14:17:36","slug":"business-report-real-world-scenarios-to-apply-ai-in-business","status":"publish","type":"post","link":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2023\/07\/business-report-real-world-scenarios-to-apply-ai-in-business\/","title":{"rendered":"Business Report: Real-World Scenarios To Apply AI In Business"},"content":{"rendered":"
\"\"
Mark Shaw, president and CEO of Stored Technology Solutions Inc. (StoredTech).<\/figcaption><\/figure>\n

By Mark Shaw<\/p>\n

Oh look, another article on AI (artificial intelligence.)\u00a0<\/span><\/p>\n

Ok, I promise this won\u2019t be one of those, \u201cAI is here and it\u2019s going to take your job, help you cheat on college papers, or end the world\u201d kind of articles.\u00a0<\/span><\/p>\n

There is a lot going on with ChatGPT and its parent company OpenAI making such waves in the news. People are using AI to gather information faster, assist with writing better articles, and even creating art.<\/p>\n

While all of this is amazing and it\u2019s interesting to \u201cplay\u201d with, what are some real-world scenarios that you can apply AI to use in your business? That is a great question. Far too many articles go for the big hype instead of the small and incremental successes you can have with AI.<\/p>\n

Let\u2019s talk about something that isn\u2019t really being talked about when it comes to AI: customer delight. How do you use AI to delight your customers?<\/p>\n

If you are a business and you have emails, ticketing systems, or any interaction with your clients electronically, you could be using AI several ways. For example, what if you could have AI review your emails, and if you have a client who appears to be unhappy or showing concerns, your computer would highlight and bring those emails to the forefront to be dealt with first? Would that be an advantage?\u00a0<\/span><\/p>\n

AI can be used to review \u201csentiment\u201d which means, reviewing the use of language to make a determination if someone is upset, or using terms that might make them be at risk of leaving your company or services. This would let you see these emails first and respond quickly.<\/p>\n

<\/span><\/span><\/span><\/strong>That isn\u2019t the only way to increase the value to your clients. Imagine receiving an email from a client asking questions about your products or services that they are interested in, or maybe even a problem they are having. AI could do the research and document anything relevant about the clients request in a private note document, saving you the manual research and time. This allows you to get back to them faster with more accurate information.\u00a0<\/span><\/p>\n

A great example of this exact situation is any computer error code you might get. Imagine that when you email your IT support company about \u201cError code 1490 showing up when I open QuickBooks,\u201d and in seconds, AI has parsed the email, generated research on error 1490 codes when it comes to QuickBooks, and has spit out the top five solutions to the tech support team. \u00a0<\/span><\/p>\n

The request was not just received, but the basic research has already been done, and the engineer is now actively reviewing the problem and not wasting any time. Is that valuable?<\/p>\n

This doesn\u2019t have to be tech support related; it could be as simple as asking a manufacturing company in email if they have a product in stock and how long would take to get it. AI could pull all that information and have a note for the salesperson with information about the clients location, the warehouse the product is in, and how long shipping lead times are.\u00a0<\/span><\/p>\n

For a sales executive, this would cut out all research and allow them to respond quickly to the client with all the important facts already researched and sitting there for them. Boom! Customer delight.<\/p>\n

We have seen the customers sentiment as well as some potential answers to their questions provided for a human to review and act upon, but what else can we use AI for? Clear communication. Making the client feel empowered, educated, and listened to. Isn\u2019t that all we all want out of any business interaction anyways?\u00a0<\/span><\/p>\n

Imagine if once you have solved the client\u2019s problem, you could have AI answer the next most commonly asked questions such as, \u201cHow did you fix it?\u201d and, \u201cAre you sure it won\u2019t break again?\u201d and, \u201cIf it does, what do we do?\u201d Put these questions into AI and it will come up with a wonderfully clear and concise response you can share with your clients.\u00a0<\/span><\/p>\n

AI is wonderful at breaking down complex concepts or solutions and explaining them. This adds more customer delight, because the answer can go from, \u201cdunno\u201d or \u201cit\u2019s fixed\u201d to a response that brings the client in, educates them, and helps them feel more part of the process. All without any delay.\u00a0<\/span><\/p>\n

In today\u2019s world, AI can bring your business to the next level, increasing speed to resolution of client\u2019s requests, adding value by explaining the situation and making them feel confident and comfortable that their needs are fulfilled, and taking some of the time and labor researching requests away from your already hard working staff.<\/p>\n

It\u2019s been said so many times before that your business is never going to be replaced by AI, but your business can be displaced by another one like yours that is using AI.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Mark Shaw Oh look, another article on AI (artificial intelligence.)\u00a0 Ok, I promise this won\u2019t be one of those, \u201cAI is here and it\u2019s going to take your job, help you cheat on college papers, or end the world\u201d kind of articles.\u00a0 There is a lot going on with ChatGPT and its parent company […]<\/p>\n","protected":false},"author":89,"featured_media":30412,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"yoast_head":"\r\nBusiness Report: Real-World Scenarios To Apply AI In Business - Glens Falls Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2023\/07\/business-report-real-world-scenarios-to-apply-ai-in-business\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Business Report: Real-World Scenarios To Apply AI In Business - Glens Falls Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Mark Shaw Oh look, another article on AI (artificial intelligence.)\u00a0 Ok, I promise this won\u2019t be one of those, \u201cAI is here and it\u2019s going to take your job, help you cheat on college papers, or end the world\u201d kind of articles.\u00a0 There is a lot going on with ChatGPT and its parent company […]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2023\/07\/business-report-real-world-scenarios-to-apply-ai-in-business\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Glens Falls Business Journal\" \/>\r\n<meta property=\"article:published_time\" content=\"2023-07-13T14:17:36+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/wp-content\/uploads\/sites\/109\/2018\/01\/eco-outlook-shaw-c.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"429\" \/>\r\n\t<meta property=\"og:image:height\" content=\"666\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Jake Van Ness\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jake Van Ness\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2023\/07\/business-report-real-world-scenarios-to-apply-ai-in-business\/\",\"url\":\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2023\/07\/business-report-real-world-scenarios-to-apply-ai-in-business\/\",\"name\":\"Business Report: Real-World Scenarios To Apply AI In Business - 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