{"id":38199,"date":"2025-04-23T08:06:44","date_gmt":"2025-04-23T12:06:44","guid":{"rendered":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/?p=38199"},"modified":"2025-04-23T08:06:44","modified_gmt":"2025-04-23T12:06:44","slug":"aviation-mall-employing-creative-solutions-to-counteract-the-loss-of-stores-and-shoppers","status":"publish","type":"post","link":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2025\/04\/aviation-mall-employing-creative-solutions-to-counteract-the-loss-of-stores-and-shoppers\/","title":{"rendered":"Aviation Mall Employing Creative Solutions To Counteract The Loss Of Stores And Shoppers"},"content":{"rendered":"
\"\"
Aviation Mall adds attractions like ADK Karting to boost traffic and revitalize its space.
Courtesy Glens Falls Business Journal<\/figcaption><\/figure>\n

By Paul Post<\/p>\n

Aviation Mall is gearing up for a second half-century of business with a go-kart racing attraction for local families, summer vacationers and serious competitors alike.<\/p>\n

Scheduled to open Nov. 1, ADK Karting Experience is the newest in a series of sports, fitness and entertainment-type tenants, as the 50-year-old mall reinvents itself in the face of 21st-century consumer demands.<\/p>\n

\u201cWhen you have a very large facility to maintain with costly utilities, insurance and the like, you have to take on opportunities that might not be traditional,\u201d said James Griffith, mall general manager. \u201cWe\u2019ve always looked at different uses for getting people in the shopping center because that\u2019s how we\u2019re measured by our tenants. They want to know, \u2018What is your foot traffic?\u2019\u201d<\/p>\n

\u201cWe welcome anything, whenever we can justify that it brings more traffic,\u201d he said.<\/p>\n

ADK Karting will occupy the 80,000-square-foot former Sears space at the east end of the mall, near the Food Court.<\/p>\n

Aviation Mall was a major, region-wide retail shopping destination when it opened in October 1975 with JC Penney, still there, and Denby\u2019s as anchors. Caldor and Sears joined not long afterward, but later closed in addition to The Bon-Ton, which replaced Caldor.<\/p>\n

Target, Dick\u2019s Sporting Goods and Ollie\u2019s Bargain Outlet are anchors now along with JC Penney, but filling smaller spaces with retail tenants has been a challenge for malls across America, including this one.<\/p>\n

\u201cYou can\u2019t run away from it, online buying is how people make their purchases now,\u201d Griffith said.<\/p>\n

<\/span><\/span><\/strong><\/span><\/b>In response, the mall is now home to tenants such as Planet Fitness, The GYM, Adirondack Axe (for axe-throwers), The Body Barre: Dance & Fitness Studio and 518 Grapplers, a school for young wrestlers that occupies a former shoe store right outside the old Sears.<\/p>\n

And in winter, Glens Falls Farmer\u2019s Market uses the Food Court on Saturday mornings, attracting hundreds of people that gives business to full-time tenants as well.<\/p>\n

ADK Karting Experience is expected to do the same.<\/p>\n

\u201cOur responsibility is getting people here,\u201d Griffith said. \u201cAnything we can do to increase foot traffic has always been a priority for us. That\u2019s when shopping happens because shopping is impulse. That\u2019s when tenants have their opportunity.\u201d<\/p>\n

Two arcades, Insane Games and Trading Card Hub are other tenants where people come looking for fun rather than jeans or a new dress. On May 1, Jak in the Box Comics is scheduled to open, too.<\/p>\n

But a 50,000-square-foot vacancy still remains between Ollie\u2019s and the Atrium near Regal Cinemas. Ollie\u2019s took less than half of the former Bon-Ton. A large portion of the former Bon-Ton where it connected to the mall Atrium is empty and blocked off.<\/p>\n

Griffith said at least two parties have expressed interest in opening pickleball courts at Aviation Mall. One limitation is that ceilings aren\u2019t quite high enough.<\/p>\n

\u201cBut what it really comes down to is investment dollars,\u201d Griffith said. \u201cCan they justify that it will make enough revenue to cover the build-out expense for one of those facilities.\u201d<\/p>\n

Aviation Mall (630,000-square-feet) was originally developed and owned by The Pyramid Companies, which borrowed $20 million in 2011 for capital improvements and leasing opportunities.<\/p>\n

The Woodmont Company has managed the mall on behalf of Deutsche Bank since last year when Pyramid Companies was unable to make payments on its loan.<\/p>\n

\u201cThe whole focus is to lease out property and get it in shape for a potential sale,\u201d Griffith said.<\/p>\n

In Saratoga County, plans call for a multi-million dollar upgrade and the addition of 380 residential units to Wilton Mall, which new owner Faraz Khan recently purchased from California-based Macerich, one of the country\u2019s largest mall operators, for $25 million.<\/p>\n

Khan, who acquired Clifton Park Center Mall two years ago for $55 million, plans to build 300 apartments and 80 townhomes on the 100-acre property that would connect to the mall, giving residents direct access to its amenities, and helping attract new mall tenants by putting a large market at their doorstep.<\/p>\n

He recently presented plans to the Wilton Town Board.<\/p>\n

Khan said Clifton Park Center traffic grew 18 percent from 4.8 million to 5.6 million visitors annually within the first 20 months of his ownership. \u201cWe plan to finish this month (April) at six million,\u201d he said. \u201cI think we can get to six million visitors at Wilton Mall, too. It\u2019s going to take us about two-and-a-half years, but I think we\u2019re going to hit it.\u201d<\/p>\n

But the center basically looks the same now as it did 35 years ago when first opening.<\/p>\n

\u201cIt\u2019s a great property, a great town, a great location,\u201d Khan said. \u201cUnfortunately, it\u2019s been a little neglected the past several years. We think it\u2019s in need of fairly substantial renovation. Although we do plan on developing apartments, it\u2019s more important for us to first revive the mall.\u201d<\/p>\n

He said seven local and national retail, outlet-type clothing stores plan to join the mall by the end of this year. \u201cWe\u2019re in talks with others, too,\u201d he said.<\/p>\n

At present, the Food Court has one eatery, serving Chinese food. Plans call for adding coffee and pizza chops, a Mediterranean restaurant and others serving a variety of cuisines.<\/p>\n

Hosting special events and activities has been a key to Clifton Park Center\u2019s revitalization, Khan said. He plans to employ the same strategy at Wilton Mall.<\/p>\n

\u201cAt Clifton Park Center we\u2019ve had 48 events such as craft fairs, flea markets, wedding shows and things for non-profits the past two years,\u201d Khan said. \u201cWilton Mall is so much bigger. We can do a lot more with it. If you need space for a community event, we plan on working hand-in-hand with you to use that space.\u201d<\/p>\n

The Town Board allowed for a residential component on the property with a previously-approved Planned Unit Development. A different firm, Paramount Development Group, had proposed razing a vacant, 72,000-square-foot Bon-Ton store and putting housing there, but such plans never materialized and the deal didn\u2019t go through.<\/p>\n

But Khan said no part of the existing mall will be demolished including the former Bon-Ton. \u201cFrom our perspective that\u2019s valuable real estate,\u201d he said. \u201cI\u2019m confident we can fill it with new tenants. It\u2019s important to keep it what it\u2019s meant to be, a mall, by adding additional amenities. You need to be dynamic. People\u2019s needs and wants change over time.\u201d<\/p>\n

Work on apartments won\u2019t start until third quarter 2027 at the earliest, after the mall has been refurbished and new tenants brought in.<\/p>\n

From a peak of about 25,000 malls throughout America several decades ago, there are now fewer than 930 left. Northway, Latham Circle and Mohawk malls are among those that have closed in the Capital District. But those sites are still home to some type of shopping venue, Khan said.<\/p>\n

\u201cIt\u2019s not just because online retailers have killed the brick-and-mortars,\u201d he said. \u201cIt\u2019s because the brick-and-mortars didn\u2019t always provide the products, services and brands that people are looking for. It\u2019s important to be relevant. Life is ever-changing and you need to keep up. It takes work.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

By Paul Post Aviation Mall is gearing up for a second half-century of business with a go-kart racing attraction for local families, summer vacationers and serious competitors alike. Scheduled to open Nov. 1, ADK Karting Experience is the newest in a series of sports, fitness and entertainment-type tenants, as the 50-year-old mall reinvents itself in […]<\/p>\n","protected":false},"author":89,"featured_media":38200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-38199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"\r\nAviation Mall Employing Creative Solutions To Counteract The Loss Of Stores And Shoppers - Glens Falls Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2025\/04\/aviation-mall-employing-creative-solutions-to-counteract-the-loss-of-stores-and-shoppers\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Aviation Mall Employing Creative Solutions To Counteract The Loss Of Stores And Shoppers - Glens Falls Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Paul Post Aviation Mall is gearing up for a second half-century of business with a go-kart racing attraction for local families, summer vacationers and serious competitors alike. 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