{"id":38470,"date":"2025-08-21T11:42:34","date_gmt":"2025-08-21T15:42:34","guid":{"rendered":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/?p=38470"},"modified":"2025-08-21T11:42:34","modified_gmt":"2025-08-21T15:42:34","slug":"thunders-new-era-harding-mazzotti-arena-deal-brings-heavy-hitting-on-and-off-the-ice","status":"publish","type":"post","link":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2025\/08\/thunders-new-era-harding-mazzotti-arena-deal-brings-heavy-hitting-on-and-off-the-ice\/","title":{"rendered":"Thunder\u2019s New Era, Harding-Mazzotti Arena Deal Brings Heavy Hitting On And Off the Ice"},"content":{"rendered":"
\"\"
Harding-Mazzotti signs mark new arena era as Thunder gear up for heavy-hitting season.<\/figcaption><\/figure>\n

By Paul Post<\/p>\n

Sylvain Cloutier, the Adirondack Thunder\u2019s new head coach, wants to build a heavy team that punishes opponents physically.<\/p>\n

One of the Capital Region\u2019s most prominent law firms is getting in on the action, too, as Harding-Mazzotti, \u201cThe Heavy Hitters,\u201d has won arena naming rights under a five-year agreement through 2030.<\/p>\n

The relationship with a prestigious Albany employer is expected to spark new marketing opportunities and bring more events to the downtown venue, a major contributor to the local economy.<\/p>\n

\u201cThe financial package is certainly a factor, they are in every naming rights agreement,\u201d Thunder President and arena General Manager Jeff Mead said. \u201cThat being said, we were also looking for a partner that wanted to become part of our community.\u00a0 <\/span>Harding-Mazzotti wants to do that. Their firm seems genuinely excited to partner with us.\u201d<\/p>\n

New signs identifying Harding-Mazzotti Arena already adorn the building, in anticipation of the Thunder\u2019s home opener against the defending Kelly Cup champion Trois-Rivieres Lions on Saturday, Oct. 25.<\/p>\n

<\/span><\/span><\/strong><\/span><\/b>A preseason contest against the Lions is slated for Saturday, October 11 (7 p.m.)<\/p>\n

The building, which first opened in 1979, was known as Glens Falls Civic Center until it became Cool Insuring Arena under a first-ever naming rights agreement five years ago. Harding-Mazzotti is one of three firms that had serious financial discussions with Adirondack Civic Center Coalition leaders before a decision was reached.<\/p>\n

\u201cWe talked with a total of eight companies,\u201d Mead said.<\/p>\n

The Coalition manages the building, which the City of Glens Falls owns.<\/p>\n

Terms of the deal were not provided, but Mead said the fee exceeds what Cool Insuring had paid over the past five years.<\/p>\n

He credited Cool Insuring majority owner Tony Mashuta for introducing Paul Harding, the law firm\u2019s managing partner, to the Thunder. \u201cWe started this process in April,\u201d Mead said. \u201cI hosted Paul and his wife at a Thunder game. They had a great experience and the conversations started from there. I think Harding-Mazzotti is looking to move further north and this will be a way to start a relationship in our community.\u201d<\/p>\n

Harding-Mazzotti\u2019s extensive television marketing campaign makes it one of the region\u2019s most well-known law firms with a strong focus on personal injury, negligence and wrongful death cases. It has clients in upstate New York, Vermont and Massachusetts.<\/p>\n

Harding, in a statement, said, \u201cAdirondack Thunder hockey and the other events hosted at Harding-Mazzotti Arena will provide unparalleled family activities for both residents and visitors alike, and stimulate economic activity and investment in our communities. We look forward to a successful partnership for many years to come.\u201d<\/p>\n

In addition to ECHL hockey, the arena hosts many other events and activities each year including Section II basketball, a state girls volleyball tournament, Adirondack Stampede rodeo, the world-famous Harlem Globetrotters, Glens Falls Brewfest and several concerts.<\/p>\n

The arena hosted the New York State boys high school basketball tournament for many years, and will be trying to get it back when its current three-year run in Binghamton expires.<\/p>\n

Some of America\u2019s most famous bands (Chicago, Styx) and entertainers (Kenny Rogers, Wayne Newton) have performed at the arena, and Mike Tyson won two fights there in 1986 en route to becoming the youngest heavyweight champion in boxing history.<\/p>\n

The building has undergone a series of major upgrades in recent years including the addition of luxury suites, a large video scoreboard that generates increased advertising revenue, locker room and training facility improvements, and modernization of Heritage Hall for special events and large group gatherings.<\/p>\n

The Thunder set an all-time attendance record last year, averaging more than 4,500 fans per game, including a single-game record crowd of 5,560.<\/p>\n

\u201cWe had one Thunder game on TV last year,\u201d Mead said. \u201cThis (new name and related marketing) could lead to more.\u00a0 <\/span>Hopefully it will also lead to more arena events, which we are actively working on. We have a number that we are close to finalizing.\u201d<\/p>\n

Success at the gate, growing corporate support and increased publicity are expected to make more near- and long-term building improvements possible.<\/p>\n

\u201cWe are working on a new ice plant (engine room), boards and glass,\u201d Mead said. \u201cIt\u2019s a large undertaking.\u201d<\/p>\n

The Thunder franchise is a Double-A affiliate of the NHL\u2019s New Jersey Devils and competes in the ECHL\u2019s North Division, which has expanded to eight teams this year with the addition of a new team, the Greensboro Gargoyles.<\/p>\n

In addition to Trois-Rivieres, other division rivals are Reading, Worcester, Maine, Norfolk and Wheeling.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Paul Post Sylvain Cloutier, the Adirondack Thunder\u2019s new head coach, wants to build a heavy team that punishes opponents physically. One of the Capital Region\u2019s most prominent law firms is getting in on the action, too, as Harding-Mazzotti, \u201cThe Heavy Hitters,\u201d has won arena naming rights under a five-year agreement through 2030. The relationship […]<\/p>\n","protected":false},"author":89,"featured_media":38471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-38470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"\r\nThunder\u2019s New Era, Harding-Mazzotti Arena Deal Brings Heavy Hitting On And Off the Ice - Glens Falls Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2025\/08\/thunders-new-era-harding-mazzotti-arena-deal-brings-heavy-hitting-on-and-off-the-ice\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Thunder\u2019s New Era, Harding-Mazzotti Arena Deal Brings Heavy Hitting On And Off the Ice - Glens Falls Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Paul Post Sylvain Cloutier, the Adirondack Thunder\u2019s new head coach, wants to build a heavy team that punishes opponents physically. 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