The Lake George Regional Convention & Visitors Bureau, the group-business marketing arm of Warren County and the Lake George Area, reported its 2025 year-end results, citing gains in sales activity, digital engagement, room nights and estimated economic impact.<\/p>\n
Performance indicators presented at the most recent Occupancy Tax Committee meeting show the bureau exceeded annual targets for lead generation, booked business and economic impact.<\/p>\n
In 2025 year-to-date results, the bureau reported 196 leads generated and 127 confirmed bookings, representing 41,485 booked attendees and 33,701 room nights. The bureau estimated the booked business generated $53 million in economic impact.<\/p>\n
On the digital side, the bureau reported 155,112 website visits to MeetLakeGeorge.com and 4,984 total social media followers.<\/p>\n
Data shared by Warren County Tourism showed strengthening across hotel and short-term rental markets in 2025, particularly outside peak summer months. Hotel occupancy improved to about 54% in 2025. Short-term rental revenue increased more than 8% year over year, with low-season short-term rental revenue rebounding close to 18% after a decline the previous year. Short-term rental bed tax collections rose from $2.26 million in 2024 to $2.45 million in 2025.<\/p>\n
According to Visa Analytics, 45% of visitor spending in 2025 occurred during shoulder-season months, matching peak-season performance.<\/p>\n
\u201cThese results reflect the strategic, intentional work of our team to attract business that supports a year-round tourism economy,\u201d said Gina Mintzer, Executive Director of the Lake George Regional Convention & Visitors Bureau. \u201cBy focusing on meetings, sports, and group travel, we\u2019re driving meaningful economic impact while supporting partners during shoulder seasons.\u201d<\/p>\n
<\/span><\/span><\/strong><\/span><\/b>Throughout 2025, the bureau cited targeted sales outreach, participation in regional and national trade shows and placements in industry publications serving the meetings, sports and group travel markets. The convention services team provided planner support that included referrals, booking coordination, welcome materials, on-site assistance and customized microsites, according to the release. The bureau also highlighted partner collaboration with regional venues and service providers through sales initiatives, trade show representation and cooperative marketing programs.<\/p>\n Tyler Herrick, President of the Lake George Regional Chamber of Commerce Board of Directors, noted: \u201cThe CVB plays a vital role in bringing visitors to the Lake George Area when businesses need it most. Their focus on group travel and events directly supports our members and strengthens the local economy.\u201d<\/p>\n The bureau said it will continue focusing on strategic growth, partner advocacy and expanding year-round group visitation in Warren County.<\/p>\n About the Lake George Regional Convention & Visitors Bureau: The bureau is the group sales division of the Lake George Regional Chamber of Commerce & CVB and focuses on meetings, sports, weddings and group travel in Warren County. Learn more at meetlakegeorge.com.<\/p>\n Provided by Lake George Regional Chamber of Commerce & CVB; edited for style and length.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":" The Lake George Regional Convention & Visitors Bureau, the group-business marketing arm of Warren County and the Lake George Area, reported its 2025 year-end results, citing gains in sales activity, digital engagement, room nights and estimated economic impact. Performance indicators presented at the most recent Occupancy Tax Committee meeting show the bureau exceeded annual targets […]<\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-38921","post","type-post","status-publish","format-standard","hentry","category-business-news"],"yoast_head":"\r\n