{"id":38970,"date":"2026-04-21T14:42:21","date_gmt":"2026-04-21T18:42:21","guid":{"rendered":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/?p=38970"},"modified":"2026-04-21T14:42:21","modified_gmt":"2026-04-21T18:42:21","slug":"mannix-marketing-marks-30-years-of-digital-growth-and-regional-impact","status":"publish","type":"post","link":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2026\/04\/mannix-marketing-marks-30-years-of-digital-growth-and-regional-impact\/","title":{"rendered":"Mannix Marketing Marks 30 Years Of Digital Growth And Regional Impact"},"content":{"rendered":"
\"\"
Sara Mannix, founder and CEO of Mannix Marketing, leads the award-winning digital agency.
Couresy Mannix Marketing<\/figcaption><\/figure>\n

By Staff Writer<\/p>\n

In 1996, as most businesses were only starting to consider websites, Sara Mannix was already asking how to get found online. The uncertainty of the digital world gave Mannix a unique chance.<\/p>\n

Now in its 30th year, Mannix Marketing is known as one of the Capital Region\u2019s top digital marketing firms. The company stands out by offering full-service digital marketing and owning popular regional media sites. This approach gives Mannix Marketing an edge and helps it stay relevant serving 1,500 clients and a staff of about 30 employees.<\/p>\n

Sara Mannix built her foundation for entrepreneurship before the internet became widespread. She graduated summa cum laude from the University at Albany with a double major and spent two years studying in Spain and Italy.<\/p>\n

After graduating, she moved to New York City and had to choose between two very different career paths.<\/p>\n

\u201cI had two job offers: to work in the stock market or at a fashion house as their marketing and PR person,\u201d Mannix said. \u201cKnowing I couldn\u2019t work in the stock exchange upstate, I took the marketing job and fell in love with marketing.\u201d<\/p>\n

When she returned to the area, Mannix worked at West Mountain Ski Area and later at Fort William Henry Corp. in Lake George. It was during this time in the mid-1990s that she first discovered the internet.<\/p>\n

\u201cIn 1995, the internet was just becoming a thing, and I worked with an agency to build my first website,\u201d she said. \u201cI asked them, \u2018How do you get us found in the search engines AltaVista, Excite, and WebCrawler?\u2019 They said, \u2018Nobody knows how to do that; that\u2019s up to you.\u2019\u201d<\/p>\n

<\/span><\/span><\/strong><\/span><\/b>Mannix took the challenge seriously. Soon, Fort William Henry was showing up at or near the top of search results for terms like \u201cLake George hotels,\u201d \u201cLake George motels,\u201d and \u201cLake George lodging.\u201d<\/p>\n

\u201cAnd people from other businesses started calling me and asking if I could help them get found as well,\u201d she said. \u201cThat is how Mannix Marketing started.\u201d<\/p>\n

Starting an internet business in the mid-1990s was a big risk.<\/p>\n

\u201cWhen I told people I was leaving my job to start my own business on the internet, they told me it was a fad,\u201d Mannix said. \u201cThey said I shouldn\u2019t throw away a good career for something that may not exist in a few years.\u201d<\/p>\n

Even though people doubted her, she moved forward. That choice ended up shaping the company\u2019s future.<\/p>\n

Once the company was established, it grew beyond just serving clients and started building its own regional websites. These sites were first made to promote local destinations and share information, but they have since become popular platforms for both residents and visitors.<\/p>\n

Mannix Marketing runs two main businesses. The agency side helps clients with search engine optimization, website development, and digital strategy. The company also owns a group of regional websites, including Saratoga.com, Albany.com, GlensFalls.com, CliftonPark.com, LakeGeorge.com, and Adirondack.net, that attract millions of visitors each year.<\/p>\n

This model helps local businesses get better search visibility and appear on regional sites that reach targeted audiences. It also supports tourism in places like Saratoga Springs and Lake George, where finding information online is important for destination travel planning.<\/p>\n

As technology changed, Mannix went from being hands-on to leading the company through different stages, including early search engines, mobile technology, social media, and now artificial intelligence.<\/p>\n

Throughout all these changes, the company\u2019s main focus has stayed the same.<\/p>\n

\u201cAt the end of the day, it\u2019s still about helping businesses get found,\u201d Mannix said.<\/p>\n

That idea, along with Mannix\u2019s readiness to make bold moves in a new field, has shaped the company\u2019s path. What started as an uncertain opportunity has become a business focused on both service and ownership, letting Mannix Marketing help clients and build its channels to reach people.<\/p>\n

This approach offers lessons for more than just one company. Getting into a market early can give lasting advantages. Building assets, not just offering services, brings stability. Solving real customer problems helps businesses adjust as industries change.<\/p>\n

Looking back, decisions made when the internet was still in its infancy continue to define Mannix Marketing\u2019s position today. In an industry shaped by constant disruption, the company\u2019s combination of early insight, adaptability, and ownership has enabled it to endure, shaping how the region is discovered online.\u00a0<\/span><\/p>\n

Reporting includes information provided by Mannix Marketing and interview responses from Sara Mannix.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

By Staff Writer In 1996, as most businesses were only starting to consider websites, Sara Mannix was already asking how to get found online. The uncertainty of the digital world gave Mannix a unique chance. Now in its 30th year, Mannix Marketing is known as one of the Capital Region\u2019s top digital marketing firms. The […]<\/p>\n","protected":false},"author":89,"featured_media":38972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-38970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship"],"yoast_head":"\r\nMannix Marketing Marks 30 Years Of Digital Growth And Regional Impact - Glens Falls Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2026\/04\/mannix-marketing-marks-30-years-of-digital-growth-and-regional-impact\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Mannix Marketing Marks 30 Years Of Digital Growth And Regional Impact - Glens Falls Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Staff Writer In 1996, as most businesses were only starting to consider websites, Sara Mannix was already asking how to get found online. 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