{"id":39280,"date":"2026-09-20T18:54:28","date_gmt":"2026-09-20T22:54:28","guid":{"rendered":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/?p=39280"},"modified":"2026-09-20T18:54:28","modified_gmt":"2026-09-20T22:54:28","slug":"four-brands-anchor-basecamps-push-for-year-round-lake-george-shoppers","status":"publish","type":"post","link":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2026\/09\/four-brands-anchor-basecamps-push-for-year-round-lake-george-shoppers\/","title":{"rendered":"Four Brands Anchor Basecamp\u2019s Push for Year-Round Lake George Shoppers"},"content":{"rendered":"<figure id=\"attachment_39281\" aria-describedby=\"caption-attachment-39281\" style=\"width: 1100px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-39281\" src=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/wp-content\/uploads\/sites\/109\/2026\/09\/basecamp_h.jpg\" alt=\"\" width=\"1100\" height=\"825\" srcset=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/wp-content\/uploads\/sites\/109\/2026\/09\/basecamp_h.jpg 1100w, https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/wp-content\/uploads\/sites\/109\/2026\/09\/basecamp_h-300x225.jpg 300w, https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/wp-content\/uploads\/sites\/109\/2026\/09\/basecamp_h-1024x768.jpg 1024w, https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/wp-content\/uploads\/sites\/109\/2026\/09\/basecamp_h-768x576.jpg 768w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><figcaption id=\"caption-attachment-39281\" class=\"wp-caption-text\">Basecamp on Main Street in Bolton Landing brings four Adirondack-inspired brands under one roof as owners John LaSalandra and Joe Russell pursue year-round retail and online sales in Lake George.<\/figcaption><\/figure>\n<p>By Carol Ann Conover<\/p>\n<p>Retail on Lake George has always run on a clock set by the tourist season: busy in July and August, quiet the rest of the year. Basecamp, the Adirondack lifestyle store that opened last month on Main Street, is betting it can outlast that rhythm.<\/p>\n<p>\u201cWe\u2019re pushing for year-round,\u201d said John LaSalandra, who co-founded the store with longtime friend Joe Russell. \u201cWe\u2019re following the Sagamore\u2019s schedule \u2014 it\u2019s important for their guests to have a place to go to eat and shop. Not everyone\u2019s open, and really having a sense of life on the streets and Main Street is important. We\u2019re going to work really hard at that.\u201d<\/p>\n<p>That bet aligns with where the region\u2019s tourism numbers are heading. Warren County visitor spending reached nearly $957 million in 2025, up 3.1% from the previous year, according to the New York State Division of Tourism\u2019s annual economic impact report. The Lake George Regional Convention and Visitors Bureau reported that 45% of that spending last year came during the shoulder season rather than the traditional summer peak, with low-season short-term rental revenue up nearly 18% and hotel occupancy climbing to roughly 54%. The bureau has said it intends to keep pushing for more year-round visitation \u2014 precisely the traffic Basecamp is positioning itself to capture.<\/p>\n<p><b><span class=\"Apple-converted-space\"><strong><span class=\"s1\"><span class=\"s2\"><!--more--><\/span><\/span><\/strong><\/span><\/b>The strategy is built around four brands under one roof rather than a single storefront identity: Basecamp, focused on outdoor and comfort apparel; RELAX, built around leisure and slowing down; Bolton Bigfoot, leaning into Adirondack folklore; and Greetings from Lake George, its postcard and fragrance line. LaSalandra said the combination is meant to give both overnight visitors and year-round locals a reason to return, rather than treating the shop as a one-time souvenir stop.<\/p>\n<p>An online store at basecampmercantile.com is central to that plan. It lets the business retain customers who can\u2019t get to Main Street once the season turns \u2014 a built-in strategy for a market where much of the customer base leaves town by Labor Day.<\/p>\n<p>\u201cIt\u2019s important because during the offseason, or when people aren\u2019t here, or they want to get ready before they come up, our products will be available,\u201d LaSalandra said.<\/p>\n<p>LaSalandra\u2019s other business gives that customer pipeline a head start. He is also founder and CEO of Luxury Lake George, which manages short-term vacation rentals in Bolton Landing, and a co-founder of LakeGeorgeVacay. \u201cWe deliver a great product and great memories to our guests. But we also deliver to the whole community,\u201d LaSalandra said in a recent profile of the rental business. Russell and LaSalandra are also pursuing a project at the historic Green Harbour property on Lake George, part of a broader pattern of local investment beyond the storefront.<\/p>\n<p>Inside Basecamp, that hospitality instinct shows up as much as the merchandise does. Guests can pick up a free Greetings from Lake George postcard, write a note and have the store mail it at no charge \u2014 a touch LaSalandra said has drawn repeat visits on its own. Select green products generate a $1 donation per sale to local conservation and nonprofit groups, and staff have tucked handwritten notes of encouragement into apparel throughout the store.<\/p>\n<p>\u201cI think people are thirsty for it today, especially in today\u2019s environment,\u201d LaSalandra said.<\/p>\n<p>The store is also leaning on its Adirondack identity to build a longer-term local following. Beginning next month, Basecamp plans to launch Calling All Artists, inviting local artists to reinterpret oversized Bigfoot cutouts, built by an artisan in Chestertown, for display around Bolton Landing and potentially around Warren County before an end-of-season charitable auction. A related Bolton Bigfoot Experience will send the store\u2019s mascot to community events and fundraisers.<\/p>\n<p>\u201cIt\u2019s through the arts that we\u2019re able to have dialogue with everybody,\u201d LaSalandra said. \u201cWe need this dialogue, whether it\u2019s to preserve the lake or whatever we want to discuss. I think through the arts we\u2019re able to do that.\u201d<\/p>\n<p>Just a few weeks after opening, LaSalandra said the store was already reordering sold-out inventory. \u201cWe\u2019re kind of shocked by that, actually,\u201d he said. \u201cWe have repeat customers and locals, and they\u2019re so happy to see a store filled and not empty.\u201d<\/p>\n<p>Whether that early momentum holds through a Lake George winter will be the real test of the strategy \u2014 one LaSalandra said the store is prepared to make on Main Street and online all year long.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Carol Ann Conover Retail on Lake George has always run on a clock set by the tourist season: busy in July and August, quiet the rest of the year. Basecamp, the Adirondack lifestyle store that opened last month on Main Street, is betting it can outlast that rhythm. \u201cWe\u2019re pushing for year-round,\u201d said John [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":39281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-39280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Four Brands Anchor Basecamp\u2019s Push for Year-Round Lake George Shoppers - Glens Falls Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2026\/09\/four-brands-anchor-basecamps-push-for-year-round-lake-george-shoppers\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Four Brands Anchor Basecamp\u2019s Push for Year-Round Lake George Shoppers - Glens Falls Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Carol Ann Conover Retail on Lake George has always run on a clock set by the tourist season: busy in July and August, quiet the rest of the year. Basecamp, the Adirondack lifestyle store that opened last month on Main Street, is betting it can outlast that rhythm. \u201cWe\u2019re pushing for year-round,\u201d said John [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2026\/09\/four-brands-anchor-basecamps-push-for-year-round-lake-george-shoppers\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Glens Falls Business Journal\" \/>\r\n<meta property=\"article:published_time\" content=\"2026-09-20T22:54:28+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/wp-content\/uploads\/sites\/109\/2026\/09\/basecamp_h.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\r\n\t<meta property=\"og:image:height\" content=\"825\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Jake Van Ness\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jake Van Ness\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.glensfalls.com\\\/glensfallsbusinessjournal\\\/2026\\\/09\\\/four-brands-anchor-basecamps-push-for-year-round-lake-george-shoppers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.glensfalls.com\\\/glensfallsbusinessjournal\\\/2026\\\/09\\\/four-brands-anchor-basecamps-push-for-year-round-lake-george-shoppers\\\/\"},\"author\":{\"name\":\"Jake Van Ness\",\"@id\":\"https:\\\/\\\/www.glensfalls.com\\\/glensfallsbusinessjournal\\\/#\\\/schema\\\/person\\\/a11ec438b5f0e57f1156754ba3931b86\"},\"headline\":\"Four Brands Anchor Basecamp\u2019s Push for Year-Round Lake George Shoppers\",\"datePublished\":\"2026-09-20T22:54:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.glensfalls.com\\\/glensfallsbusinessjournal\\\/2026\\\/09\\\/four-brands-anchor-basecamps-push-for-year-round-lake-george-shoppers\\\/\"},\"wordCount\":787,\"image\":{\"@id\":\"https:\\\/\\\/www.glensfalls.com\\\/glensfallsbusinessjournal\\\/2026\\\/09\\\/four-brands-anchor-basecamps-push-for-year-round-lake-george-shoppers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.glensfalls.com\\\/glensfallsbusinessjournal\\\/wp-content\\\/uploads\\\/sites\\\/109\\\/2026\\\/09\\\/basecamp_h.jpg\",\"articleSection\":[\"Business News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.glensfalls.com\\\/glensfallsbusinessjournal\\\/2026\\\/09\\\/four-brands-anchor-basecamps-push-for-year-round-lake-george-shoppers\\\/\",\"url\":\"https:\\\/\\\/www.glensfalls.com\\\/glensfallsbusinessjournal\\\/2026\\\/09\\\/four-brands-anchor-basecamps-push-for-year-round-lake-george-shoppers\\\/\",\"name\":\"Four Brands Anchor Basecamp\u2019s Push for Year-Round Lake George Shoppers - 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