{"id":39350,"date":"2026-10-21T08:42:58","date_gmt":"2026-10-21T12:42:58","guid":{"rendered":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/?p=39350"},"modified":"2026-10-21T08:42:58","modified_gmt":"2026-10-21T12:42:58","slug":"warren-county-edc-focuses-on-attracting-talent-and-building-stronger-communities","status":"publish","type":"post","link":"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2026\/10\/warren-county-edc-focuses-on-attracting-talent-and-building-stronger-communities\/","title":{"rendered":"Warren County EDC Focuses On Attracting Talent And Building Stronger Communities"},"content":{"rendered":"
\"\"
Patience Fairbrother Wallace, center, was keynote speaker at Warren County EDC\u2019s recent annual luncheon. She\u2019s joined by EDC Chair Melanie Fronhofer Weber, left, and EDC President Jim Siplon.
Courtesy Paul Post<\/figcaption><\/figure>\n

By Paul Post<\/p>\n

From a business perspective, it might have made more sense for high-tech entrepreneur David Duggal to launch his firm in Silicon Valley.<\/p>\n

But he wanted an affordable, safe community with lots of open space for his children, similar to his own upbringing in the lower Hudson Valley.<\/p>\n

\u201cI travel the globe and I wouldn\u2019t live anyplace but Glens Falls. I mean it,\u201d said Duggal, EnterpriseWeb founder and holder of multiple patents related to software and computing systems.<\/p>\n

He is an example of the type of person regional officials are trying to attract for sustainable growth in a rapidly changing 21st-century economy. Several large employers, such as Glens Falls Cement Company, Essity paper and Great Meadow Correctional Facility, have closed in recent years, and Finch Paper Company\u2019s elimination of pulp-making operations has significantly affected North Country loggers.<\/p>\n

In response, local business and government leaders must promote the area as a place where entrepreneurs want to invest and live.<\/p>\n

That was the message keynote speaker Patience Fairbrother Wallace delivered to roughly 200 people at Warren County Economic Development Corporation\u2019s (EDC) recent annual luncheon at Fort William Henry Resort\u2019s Carriage House. She is senior vice president for talent attraction at New York City-based Development Counsellors International, which specializes in marketing cities, states and regions.<\/p>\n

\u201cCommunities that succeed will be those that understand not only where talent is moving, but why people move, what keeps them rooted and what ultimately makes a new place worth calling home,\u201d Wallace said. \u201cYou can\u2019t just get people excited to move here. You can\u2019t sell them a bill of goods. You have to build the kind of community that\u2019s able to receive them and also retain them.\u201d<\/p>\n

<\/span><\/span><\/strong><\/span><\/b>\u201cHow do we package the assets we have and continue to make this a better place to live for current and future residents,\u201d she said.<\/p>\n

Warren County is located between the Adirondacks, a major outdoor recreation destination, and the nearby Capital Region, an economic center.<\/p>\n

\u201cWe have business, restaurants, schools, healthcare; we have everything that it takes to make a community feel like home,\u201d said Melanie Fronhofer Weber, EDC\u2019s new board chair. \u201cPeople feel like they can grow with us.\u201d<\/p>\n

Sometimes-overlooked features, such as a vibrant arts community and a professional sports franchise, the Adirondack Thunder, also are important quality-of-life assets.<\/p>\n

Lower Adirondack Regional Arts Council Executive Director Phil Casabona described a Mosaic initiative, supported by the EDC and Warren Washington Industrial Development Agency, that has brought together more than 100 local arts organizations to strengthen and promote their presence.<\/p>\n

\u201cThis region offers exceptional lifestyle value,\u201d Wallace said. \u201cIt\u2019s not just about affordability. It\u2019s about what you get for what you pay here.\u201d<\/p>\n

Before the pandemic, most people who moved did so to advance their careers. That is no longer the case.<\/p>\n

About half of respondents to an in-depth survey said quality of life is now a top priority. People also are more concerned about living close to family and friends and having the ability to work remotely.<\/p>\n

Communities therefore need critical infrastructure, from streets and highways that improve commute and delivery times to broadband that enables business in rural areas.<\/p>\n

\u201cFeasibility is the new gatekeeper for relocation,\u201d Wallace said. \u201cPeople aren\u2019t just asking, do I want to move? They\u2019re asking, is it possible?\u201d<\/p>\n

The main barriers to relocation include moving and housing costs, distance from family, economic uncertainty and career risks. What other jobs are available if the position someone moved for does not work out?<\/p>\n

Attracting large new employers is difficult and time-consuming. That makes it especially important to attract talented individuals, such as Duggal, who might start a business or bring an existing one to the area.<\/p>\n

\u201cTalent is becoming a defining factor for whether a community grows,\u201d Wallace said.<\/p>\n

Declining birth rates and an aging population have reduced the talent pool, making it harder to compete for such people.<\/p>\n

\u201cYou don\u2019t need to be all things to all people,\u201d Wallace said. \u201cThis region isn\u2019t going to be for everybody. But it\u2019s going to be for a certain sector of people who either have mobility or an interest in it. You\u2019re absolutely unparalleled with outdoor assets. Nearly no other place in the world can compete with the Adirondack Park, Lake George, four-season outdoor recreation opportunities.\u201d<\/p>\n

\u201cBut don\u2019t target everybody,\u201d she said. \u201cIt\u2019s about targeting people who are actually more apt to move.\u201d<\/p>\n

People who have relocated previously for work are more apt to again, as are people with social connections to a place. \u201cFinding those people is key,\u201d Wallace said. \u201cThis region is very fortunate to have spent decades building a sense of place. You aren\u2019t starting from zero.\u201d<\/p>\n

Many people who grew up visiting or vacationing in Lake George have eventually moved there, often becoming business owners.<\/p>\n

\u201cToday\u2019s visitor is tomorrow\u2019s talent,\u201d Wallace said. \u201cVisitors are more apt to relocate. This is especially relevant to a region like this that such a strong tourist aspect.\u201d<\/p>\n

In today\u2019s digital age, the internet and social media can play a major role in shaping perceptions of a place. Word of mouth from people sharing positive experiences is important, too.<\/p>\n

Some people who grew up in Warren County are ready to return, settle down and raise families after living in larger cities.<\/p>\n

\u201cThese are all ripe for the picking,\u201d Wallace said. \u201cHave information available and be ready to answer their questions about what local schools and healthcare are like. That could make the difference about whether or not you\u2019re on their short list of places to move to.\u201d<\/p>\n

EDC President Jim Siplon thanked state and local officials attending for their efforts to promote the economy. Student representatives from every school district in the county were invited as the EDC seeks to engage them and develop future leaders.<\/p>\n

Siplon said economic development officials from Warren, Washington and Saratoga counties meet frequently to collaborate on attracting new businesses and supporting existing ones.<\/p>\n

\u201cThe future of [Warren County] is tied to the future of this entire region,\u201d Weber said.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Paul Post From a business perspective, it might have made more sense for high-tech entrepreneur David Duggal to launch his firm in Silicon Valley. But he wanted an affordable, safe community with lots of open space for his children, similar to his own upbringing in the lower Hudson Valley. \u201cI travel the globe and […]<\/p>\n","protected":false},"author":89,"featured_media":39351,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-39350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"\r\nWarren County EDC Focuses On Attracting Talent And Building Stronger Communities - Glens Falls Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.glensfalls.com\/glensfallsbusinessjournal\/2026\/10\/warren-county-edc-focuses-on-attracting-talent-and-building-stronger-communities\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Warren County EDC Focuses On Attracting Talent And Building Stronger Communities - Glens Falls Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Paul Post From a business perspective, it might have made more sense for high-tech entrepreneur David Duggal to launch his firm in Silicon Valley. 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