Tyler Poitras has been named the new senior sales manager at the Lake George Regional Convention & Visitors Bureau (LGRCVB).
Poitras, a graduate of Johnson and Wales University in Rhode Island, began his hospitality career in 2015 at Walt Disney World, Florida, supervising multiple Food & Beverage locations including Hollywood Studios and Wilderness Lodge. He joined the Team at Disney’s Pop Century Resort working as concierge and operations support, eventually shifting to Front Desk Supervisor.
Poitras will prospect and generate new business relationships to achieve booked business and overnight room goals, and secure future bookings that will meet rate and occupancy goals of the destination partners throughout the Lake George Area.
In 2021, Poitras returned to the area, working in the finance sector for Trustco Bank as senior universal banker and eventually transitioning to a business banker. He led multiple branches to grow business in Saratoga, Warren and Washington counties. He then joined KeyBank to enter a training course and complete his exam to become a financial advisor.
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Glens Falls National Bank and Trust Co. announced the recent promotions of Wendy Lanzone to senior vice president, customer experience and director of deposit and loan services and Daniel Segrell to senior vice president, director of consumer lending.
Lanzone is responsible for promoting digital strategy and operational efficiency, while collaborating with other business units and leaders at the bank to identify opportunity areas to improve and promote the customer experience.
She has nearly 35 years of experience, with extensive management, electronic and deposit services practice.
Lanzone has been with Glens Falls National Bank for 13 years, starting as assistant vice president and manager of the electronic banking department. Most recently, she was vice president, director of deposit and loan services.
Lanzone lives in Stillwater and is an active member in her community, serving on the Tri-County United Way Allocations Committee.
He is responsible for working with Consumer Lending teams and collaborating with other departments throughout the bank in support of continued loan growth, efficient operations and enhancing the customer experience.
Segrell joined the bank in 1990. Throughout his tenure with the bank, he has held various credit and lending positions, and was most recently senior vice president and director of indirect lending.
He earned a bachelor’s degree in international business from the State University of New York at Plattsburgh. Active in the community, he serves on the board of directors of Liberty House Foundation, Tri-County Literacy Center and the Family Service Association of Glens Falls. He lives in Queensbury.
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The Lake George Association has named Lake George native and longtime New York City publishing and digital marketing executive Nancy Hawley as director of marketing and communications.
After graduating from Lake George High School, Hawley earned a bachelor’s degree in English from Curry College in Milton, Mass., and entered the magazine publishing industry. In 1998, with digital publishing in its relative infancy, she was named managing editor of Condé Nast’s Epicurious.com, beginning a digital career that later took her to Time, Inc., Time Inc. Interactive, and Martha Stewart Living Omnimedia.
In 2011, Hawley joined SYPartners, a business strategy and innovation consulting firm. Most recently, she served as a content consultant for such high-profile brands as Apple Inc., Kellogg’s, Oprah, Starbucks, and Weight Watchers.
In her new role, Hawley is responsible for advancing the mission and programs of the LGA through the development and execution of a data-driven, integrated marketing and communications strategy to reach key stakeholders and partners, including property owners, donors, government entities, businesses, and the news media. Central to this effort will be the marketing of the Lake Protector Program. As part of the program, an innovative new digital app was created that equips both residents and visitors with their own Personal Protection Profile upon signing up as Lake Protectors.
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Sustainable PR in Glens Falls has appointed Lydia Miner as account executive.
Miner will manage and direct campaigns for the company’s clean energy, hydroponics, and clean technology clients.
Miner previously worked for the Tri County United Way where she was responsible for developing relationships with local nonprofits and corporate sponsors.
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StoredTech has appointed Aleks Pavlinik as chief information security officer.
Pavlinik will continue leading security initiatives for StoredTech’s employees across five different offices and in two different countries, plus the overseeing the deployment of comprehensive IT solutions for enterprise size clients.
He joined StoredTech in 2016 as director of information technology. In the past seven years with StoredTech, he has overseen security awareness, incident response, disaster recovery, business resilience, threat detection, plus managing and developing security policies and procedures. Last year, he led StoredTech through the SOC 2 Type 2 audit compliance process.
He has 23 years of IT and security experience. Before joining StoredTech, he was employed at GSS Infotech, whose headquarters are in Hyderbad, India as a solutions architect and systems consultant. Prior to that, he spent 12 years as the senior network administrator at the College of Saint Rose in Albany.
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Dr. William Borgos, chief medical officer at Hudson Headwaters Health Network, has been awarded the 2023 Community Health Care Association of New York State (CHCANYS) Dr. Jack Geiger Award.
The award recipient is selected from nominees across the state who reflect the legacy of Dr. Geiger, a physician and civil rights activist who led the community health center model in the U.S. During a statewide, virtual presentation, Dr. Tucker Slingerland, chief executive officer of Hudson Headwaters, presented the award.
Borgos has provided care to Hudson Headwaters patients since 2003. He became Hudson Headwaters chief medical officer just before the COVID-19 pandemic began.
He helped to secure federally-supplied monoclonal antibodies to treat the seriously ill and guided Hudson Headwaters’ COVID-19 testing and vaccination efforts. During this time, he was an integral part of the leadership team guiding the development of the network’s team-based care initiatives, the introduction of telehealth options for patients and oversight of the network’s quality program.
CHCANYS is New York’s Primary Care Association (PCA), representing a diverse membership of health centers, from the large metropolitan community health systems of New York City to the rural health centers of Upstate and Western New York.
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BST & Co. CPAs, LLP announced the appointment of Alyssa Salerno as a marketing strategist.
Salerno specializes in digital marketing, website design, social media, content creation and photography. Since 2017, she has assisted a wide range of clients with rebranding strategies, campaign development, research projects and more.
As marketing strategist, Salerno will be responsible for developing marketing and communications tactics in support of BST’s corporate and strategic growth initiatives. She will assist in writing and designing marketing materials, organizing events and creating website and social media content.
Salerno will also support the firm’s CMO for Hire division, which offers outsourced marketing services to businesses, startups and nonprofit organizations. CMO for Hire assists business leaders with creation and execution of marketing strategies to support growth, sustainability and succession by identifying gaps and opportunities.
Salerno earned a bachelor’s degree from SUNY Oneonta.
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Saratoga National Bank and Trust Co. announced the promotion of Whitney Burger of South Glens Falls to vice president, municipal banking relationship manager.
Burger is responsible for maintaining, growing and servicing the company’s municipal portfolio and deepening relationships with longtime customers.
She joined the bank in 2018 and will continue to work closely with branch staff and business partners to offer a variety of products and services to enhance the customer experience.
The Whitehall native attended Ithaca College, where she received her bachelor’s degree in communications.
Burger is an active member in her community. She serves as board president of the Warren Washington Homeless Youth Coalition/DBA WAIT House.