Category Archives: Business Reports

By Dorothy Rogers-Bullis

As New York state begins to look toward a post-COVID-19 reopening strategy, many businesses, organizations, and schools are trying to reinvent or re-imagine how they will safely operate. And it won’t be business as usual for most.

Each individual organization will need a thoughtful and highly customized approach, taking into account their business objectives, their space, and their employees’ work styles, while also creating appropriate social distance.

Here are some of our top tips for organizations as they explore their reopening options.

Create a committee. It’s going to take buy-in from numerous people in order to approve and implement a workable reopening plan. Your return-to-work steering committee should include leaders from HR, communications, and facilities, plus employee representatives. You’ll need their help with brainstorming ideas and managing expectations, as well as modeling positive behaviors.

Communicate. Input from employees is important, but it’s also crucial to keep people informed about what you are doing to ensure their safety. Keeping the lines of communication open is so important. If you are honest and upfront with staff and customers, encouraging people to ask questions and share their concerns, you will be able to gain their trust much faster.

By Michael Cruz

As we get ready to re-emerge, it is important for you to re-assess your business. The entrepreneur’s mindset is to set to succeed. As the world throws you obstacles, you always find ways to overcome them.

Well, we have been thrown a big obstacle. What will you do? If you have not already, reach out to your best customers. Check in. See how they are doing. Even if they are shut down, this will be appreciated.

This will also help with your relationship when everyone is ready to fully engage. It is important to re-examine all aspects of your business. What you were doing before COVID-19 is not necessarily what you should do next. Examine your business plan. I often say that a plan is like a road map.

The only time you don’t need a map is when you are going where you have already been. Or – when you don’t care where you are going. Things are not going to be the same for quite a while. Your customers are having the same challenges you are. Everyone will be a little more cautious as to where they spend their money.

That is the mantra by which we find ourselves involved with the nonprofit community. Whether you are working at one or on the board for one, it was a heart tug that got you there. Nonprofits get special IRS treatment because they perform a public good. They need a clear purpose focused on why the community is better because of their work.
Yet, they are still businesses. And they have to behave as one. That means having a sense of purpose. It means knowing that the model needs revenue to allow for the expenses of delivering the service. And, most important, they need more revenue than they spend. As simple and obvious as that sounds, passion will often overrule common sense. It’s where Boards come in.
As part of the legal structure they are the governing body. Boards act as stewards of the public trust. They ensure that these organizations are operating legally and ethically. They also provide the direction to make sure the nonprofit is answering community need. And that they are changing to meet new needs as they change. In addition to providing that direction, the Board is charged with providing the resources to help meet the mission.

By michael cruz
Sam Walton (Walmart founder) famously said “If you don’t listen to your customers, someone else will.” Too often we speak with customers without the intent to hear. We want to ‘tell’. The best sales people ask questions and then shut up. It is not by accident that listen and silent have the same letters.
Often business owners ask me what I think of an idea for a new product. My advice is always the same. ASK your customers. They can validate your idea. Or not. We don’t often ask questions that we do not want to hear the answer to. Or more accurately, hear what we consider to be the wrong answer. Listening is the core or learning. We never learn when we are talking.