By Gina Mintzer, cmp, mha
Living, working, and playing in the Lake George region in 2023 proved to be a remarkable experience. As the world made strides toward returning to pre-pandemic norms, stability saw a resurgence throughout the year. Looking forward to 2024, it’s essential to acknowledge the significant preparations and developments that have transformed Lake George into a winter destination.
Lake George introduced two major winter attractions. The creators of Ice Castles adapted their spectacle to withstand winter conditions, resulting in Winter Realms. Opening at the Festival Commons in Wood Park in November, Winter Realms will enchant visitors until the end of February. Another captivating addition is Winter’s Dream, presented by Moment Factory at Fort William Henry. Launched in December, Winter’s Dream will operate until the end of March. Preliminary results indicate a promising start, attracting over 500 additional visitors daily and providing a welcome boost to local businesses operating during the winter season.
February marks the continuation of the 61st annual Lake George Winter Carnival, a cherished event for both locals and tourists. West and Gore Mountains are geared up for a robust winter season, featuring new equipment and programs to enhance the area’s appeal. With an abundance of winter activities in the region, a strong first quarter is anticipated.
Tourism plays a pivotal role in the regional economy. Ongoing efforts have strengthened collaboration across various sectors of the business community. The vitality of the tourism industry directly impacts the entire community, not just those employed in hospitality. Tourism dollars contribute significantly to offsetting local tax burdens and fostering economic sustainability and growth.