The Lake George Regional Convention & Visitors Bureau (LGRCVB) has announced the hiring of Brian Mulligan as its new Event Sales & Services Specialist. In this role, Mulligan will focus on promoting the Lake George Area (Warren County) as a premier destination for meetings, conferences, sporting events, and group tours. His responsibilities include building relationships with event planners, showcasing the area’s diverse venues, and supporting the successful execution of group events.
The LGRCVB, a division of the Lake George Regional Chamber of Commerce & CVB, works in partnership with Warren County Tourism to attract year-round group business, helping to drive economic impact through conferences, conventions, and large-scale events.
Mulligan brings extensive experience in sales, customer service, and business development. He earned a Bachelor of Science in Business Administration from SUNY Plattsburgh and has held leadership roles in high-volume retail and hospitality settings. Most recently, he served as Store Manager at the Lake George Outlets, where he was recognized as Top Sales Manager for 2023 for the Upstate District. His background includes working with national and international clientele, team development, and operational management—skills that will translate well into fostering relationships with event planners and driving group business to the region.
“Brian’s strong background in sales and customer relations, combined with his understanding of the visitor experience, makes him an excellent fit for our team,” said Gina Mintzer, Executive Director of the Lake George Regional Chamber of Commerce & CVB. “His ability to build meaningful connections with clients and industry partners will help us continue positioning the Lake George Area as a premier meeting and event destination.”
In his new role, Mulligan will be responsible for engaging with event organizers, assisting with sales and marketing initiatives, attending trade shows, and ensuring exceptional service for groups choosing Lake George as their destination.