
Paul Post
By Paul Post
The largest athletic competition in Lake Placid history has been a dramatic game-changer for a fledgling Glens Falls firm that produced colorful graphics for the event.
It’s one small example of the estimated $4.6 million economic impact the Jan. 12-22 World University Games will have on the North Country, from Clarkson University where some hockey games will be played, to Gore Mountain in North Creek, which is hosting free-style skiing and snowboarding competition.
About 2,500 athletes and coaches from 50 countries will take part, much more than the 1,072 competitors from 37 countries at the 1980 Winter Olympics.
In 2020, Glens Falls-based Sidekick Creative won the contract to produce the Games’ logo.
“That was my custom illustration,” said Will Fowler, co-owner with Kara Greenslade of the five-year-old business. “After that we had a really good working relationship with Adirondack Sports Council and the Games’ organizing committee. They had a lot of marketing needs so we dove right into other stuff.”
Now, every Olympic venue is adorned with big, splashy designs Sidekick Creative produced, which depict the sport taking place there such as hockey and figure skating at the Olympic Center, and biathlon and Nordic skiing at Mt. Van Hoevenberg.