By Gina Mintzer
A lot has changed since 1952, but there is at least one constant—the tourism sector is crucial to the Lake George regional economy.
The health of this industry affects all who live in the area, whether directly working in hospitality or not. Tourism dollars spent in the area help to offset the local tax burden by thousands of dollars each year. A robust tourism sector also means more attractions, dining, shopping and more to offer to local residents as well.
The Lake George Regional Chamber of Commerce & CVB is celebrating its platinum anniversary this year—70 years since this tourism-focused Chamber was incorporated in 1952; 70 years of serving members, visitors and the community.
There is a lot to reflect on as we enter this exciting new year, as we continue to navigate some of our most challenging times. When the COVID-19 pandemic began in 2020, we didn’t know where we would be nearly two years later. Because of our business community’s ability to adapt, collaborate and stay focused on keeping guests and the community safe (e.g. the Health & Safety Pledge), our area has weathered many challenges.
As COVID-19 numbers surge again and the businesses endure similar labor situations of previous years, creative solutions are top of mind.
Going into 2022, the Lake George Area has even more winter offerings than ever with Winterfest, Ice Castles, the return of Lake George Winter Carnival, as well as all the winter recreation that already exists.
Winterfest is expanding. This year its lasts through March. Already 96 percent of orders for attendance wrist bands have been from outside of Warren County, which bodes well for our economy.