The Lawn Care Co., based in Queensbury, announced a new rebrand including the introduction of new mascots—Thatch and Thatch Jr.—as well as the launch of a new website designed to enhance user experience and customer engagement.
The company is owned by David Whitbeck and offers lawn care, fertilizer programs, and pest control services to clients in the Capital District.
The company includes in its service areas the communities of Glens Falls, Queensbury, Lake George, Warrensburg, South Glens Falls, Saratoga Springs, Wilton, Gansevoort, Ballston Spa, Ballston Lake, Malta, Clifton Park, and Halfmoon.
“When they’re not throwing the ball around, they’re offering tips for a greener lawn on The Lawn Care Co.’s social media and popping up on the website to say hello,” the company said about its mascots, Thatch and Thatch Jr. “You may even see them driving down the street on one of The Lawn Care Co.’s fleet of vehicles.”
As part of the rebrand, the Lawn Care Co. has a new jingle, a musical representation of the company’s values and dedication to creating lush, vibrant lawns, the company said.
The rebranding journey also includes a website that reflects the company’s friendliness, professionalism, and dedication to quality and customer satisfaction. It can be found at lawncare518.com.