The Warren County Coalition has provided Warren County with its final report on the inaugural year of Winter’s Dream, the multi-media entertainment attraction at Fort William Henry’s historical fortress in Lake George.
Warren County and private Lake George businesses financed the project, with the county loaning the coalition $3 million in seed money and private businesses investing another $3 million in direct funding and donated employee services. The coalition has committed to repaying the full county investment and, to that end, announced it will forego $50,000 in unused county funds. This money will now be available to the Warren County Tourism Department and county supervisors to help support another worthy event or attraction to encourage visitors to discover all that Warren County has to offer.
In its inaugural year, Winter’s Dream had a significant positive effect on hotel occupancy and revenue and on short-term rentals in Warren County:
■ During the period December 8, 2023, to March 9, 2024, when Winter’s Dream was operating, local hotels rented 7,700 additional room nights over the prior year, generating $69,620 in additional occupancy tax revenue for Warren County.
■ The increased customer demand generated $1.74 million in new lodging revenue among hotels and short-term rentals.
■ Winter’s Dream drove a 31 percent increase in visitors from the New York City metropolitan area over the prior year.
■ Winter’s Dream also drove increased revenue at local restaurants and bars and retail and grocery stores.