Courtesy Tony Defazio
By Anthony Defazio
Sustainable PR
In just the first half of 2025, the U.S. canceled or downsized a staggering $22 billion in clean energy projects. New York alone saw more than two-thirds of its onshore renewable power contracts canceled last year, setting the state back in its goal to reach 70% clean energy generation by 2030. These setbacks ripple far beyond industry losses as communities miss out on millions in potential tax revenue and thousands of jobs, while higher energy bills and continued pollution hit residents’ wallets and health.
In New York, where municipalities have significant control over land use, the path from a project proposal to a finished solar farm is often fraught with challenges. Misinformation, mistrust, and unanswered questions can fuel local opposition, leading to project delays or even cancellation. When this happens, both communities and developers lose. Developers see projects stall while communities forfeit millions of dollars in potential tax revenue and long-term economic gains. However, strategic and proactive community engagement can address concerns early, and establish trust between developers and the communities they serve and pave the way for approvals.
Communities that lack experience with renewable energy projects often contend with opposition from residents when a project is announced. Residents’ concerns fester when unfamiliarity with technology meets widespread misinformation —often amplified online by fossil fuel-funded actors —and a lack of communication from developers, leading to growing community dissent. Opposition groups swell and place pressure on local boards to slow or halt development. Their efforts to influence municipal boards often succeed not by outright rejection, but through moratoriums that can delay projects up to a year or two, forcing developers to rescind their applications. Furthermore, when revised solar ordinances impose such stringent regulations on development, they can render projects no longer viable.
