BY ANDREA PALMER
Ed Foy is the man behind Professionally
Motivated, based out of Saratoga Springs. Professionally
Motivated is launching a content curation
platform to area professionals, and businesses
with less than 500 employees.
He and his wife also own a restaurant in Bolton
Landing.
The content platform will allow users to curate
existing content from the internet, comment on
the content and pull the content and original
source to the user’s website to generate traffic and
SEO. The platform makes the curation process
and content marketing efficient and user-friendly.
Foy compares content marketing to a gym
membership.
“If you join a gym, but never go, are you getting
the benefits? No. If you build a website and it
just sits there, it’s not going to give you much of
an outcome. Google doesn’t reward you for just
having a website,” he said. “It’s what you do with
it that creates benefits.”
Foy is no stranger to online entrepreneurship.
For 15 years he and his wife, Jennifer, ran eFashion
Solutions, a 300-employee internet technology
company that provided turn-key e-commerce
solutions to the fashion industry. The company
serviced over 100 brands such as DKNY, Victoria’s
Secret and Oscar De La Renta, also working with
eBay and Amazon.com.
The company designed, hosted and serviced
websites, photographed items for online marketing,
marketed the brands online, and shipped
orders from inventory maintained in an on-site
warehouse in New Jersey. Said Foy, “We ran
everything A to Z for these major catalog brands.
We handled 100 percent of the e-commerce for
the business, both technically and logistically.”
Foy exited the e-commerce business 24 months
ago. He and his wife, Jennifer, took some time to
focus on one of their passions, fine dining. They
opened The Chateau on the Lake in Bolton Landing,
Foy’s hometown. The Chateau was voted one
of OpenTable Diners 2015 Top 100 Most Romantic
Restaurants in America.
In addition to being a fine dining restaurant,
the Chateau hosts weddings, parties and events.
“I grew up in Bolton and felt like the town
needed a luxury, fine-dining experience,” said
Foy. “We pursued the restaurant as a passion,
versus making a living, and ended up being very
successful. We’ve created a dining experience
around the lifestyle of ‘Lake Life’.” Foy’s parents
and brother own Cate’s Italian Garden in Bolton.
Along with starting a successful fine dining
restaurant, Foy made several investments since
exiting the e-commerce industry. One investment
that caught his attention and interest was in the
area of content marketing.
“I became a student of the creation, curation
and distribution of online content and content
marketing. It hit me that this could be an excellent
way for professionals to drive a lot of business,”
he said.
Foy negotiated the rights to such technology,
then set about beta-testing it for the past three
years with large companies such as AT&T, SAP
and Oracle.
Photo Courtesy EDC Warren County