A DXL Outlet store in Lake George has opened from Destination XL Group Inc., a retailer of men’s XL apparel.
This store is located at 1492 Route 9 at the Lake George Outlets. The DXL store is a new one-stop shop catering to the fashion needs and lifestyles of larger-sized men.
According to Mintel, a market research provider, 74 percent of men say they have frustrations when shopping for clothes. The most important factors for men who shop XL sizes are access to a wide selection of great brands, plus the confidence that their selections will fit comfortably, said DXL officials.
The company, headquartered in Canton, Mass., was known as Casual Male XL, but transitioned its business to the Destination XL brand.
DXL offers more than 100 brands with selections ranging from private labels to luxury brands such as Polo Ralph Lauren, Lacoste, Michael Kors and Lucky Brand Jeans.
Also available at DXL are brands such as Twenty-Eight Degrees, Society of One, DKNY Jeans, Robert Graham, True Religion and Brooks Brothers. Sizes start at 38-inch waist, including tall sizes, and plus-size shoes in widths to 4E.
This new store joins the 170 current DXL and 10 DXL outlet locations across 40 states.
“The DXL store was built with the bigger guy in mind and directly addresses needs he’s expressed through customer feedback and focus groups,” said David Levin, president and CEO of DXLG. “Our customers seek choices, value, convenience and a unique shopping experience, which DXL stores offer. After experiencing the store, over 90 percent of customers say they’ll return to shop Destination XL again so we are confident that our success in other markets will be replicated here in Lake George.”
The DXL store provides a shopping experience built just for men with conveniences such as wider aisles and dressing rooms double the size of a standard department store. The store also offers in-store tailoring to ensure that everything fits.
Company officials said the experience carries through to DestinationXL.com, where customers can access an even greater selection directly from the website through a computer, smart phone or tablet. They can also verify if a product is in stock at their local store or select to have online purchases shipped to a local DXL store for free.
Destination XL Group, Inc. has operations throughout the United States and in London, England.
Store hours are Monday through Thursday, 10 a.m. to 6 p.m.; Friday and Saturday, 10 a.m. to 7 p.m.; and Sunday, 10 a.m. to 5 p.m. The telephone number is 798-3752.