A powerful regional campaign, featuring voices of 15 community leaders encouraging everyone to have the COVID-19 vaccine, was launched today, according to the Capital Region Vaccine Network, led by Albany Med.
Entitled “Don’t Hesitate. Vaccinate,” the campaign supports the work of the Capital Region Vaccine Network established at Albany Med to ensure the safe, efficient and equitable distribution of the vaccine across Albany, Columbia, Greene, Rensselaer, Saratoga, Schenectady, Warren and Washington counties.
The campaign includes television, radio, print, digital and social media ads that encourage residents to receive the vaccine when it is available to them.
“Don’t Hesitate. Vaccinate.” is underwritten by Albany Med, CDPHP, MVP Health Care, Irving Tissue, KeyBank, The United Way of the Greater Capital Region, and Community Care Physicians, PC. Ads will feature leaders from these organizations, as well as those from the Albany County Department of Health, the Black Nurses Coalition, Inc., the Capital District Latinos, the Capital District YMCA, the Glens Falls and Schenectady chapters of the NAACP and the Albany Med Health System affiliates Columbia Memorial Health, Glens Falls Hospital and Saratoga Hospital.
“The Capital Region has a strong tradition of pulling together when we face challenges,” said Albany Med President and CEO Dennis P. McKenna, M.D. “The pandemic has presented us all with a challenge like no other, but there is a way out: the COVID-19 vaccine. It is safe and effective and enough of us must receive it to live without fear of the virus. I am proud to join with these organizations who exemplify our region at its best.”