The Albany Med Health System is embarking on an evolution of its brand to reflect the unity of its member organizations and its commitment to provide the widest range of medical and surgical services to patients across northeastern New York.
Albany Medical Center, Columbia Memorial Health, Glens Falls Hospital, Saratoga Hospital, and the Visiting Nurses will now share a common visual identity anchored by the Albany Med Health System name and logo.
This representation draws upon the identity of Albany Medical Center as the region’s academic medical and tertiary care center. It also conveys the collaborative extension of adult and pediatric specialties from the hospital to community-based locations and to the home.
“Our people are the backbone of our brand,” said Albany Med Health System President and CEO Dr. Dennis P. McKenna. “We are one team, 16,000 professionals strong, standing ready to care for the three million people of our region. When patients see the Albany Med Health System brand, they can rest assured they have a direct connection to the most advanced quality services and the largest team of health care experts from the Mid-Hudson Valley to the North Country. We are partners along every step of the journey—because good health makes anything possible.”
“Being part of the Albany Med Health System means much more than just five institutions sharing a common look,” said Paul Scimeca, president and CEO of Glens Falls Hospital. “It is more important now than ever to show the region we are working together toward a common goal of providing everyone with high quality healthcare—and to showcase the great careers our friends and neighbors can have at all of these excellent institutions.”
Officials said consumers are increasingly seeking easy access to highly specialized care. The Albany Med Health System expands access through collaboration. One brand identity explains the strength and scope of the system from primary to urgent, hospital, surgical, postsurgical, and home care. It demonstrates the links between community hospitals and Albany Medical Center’s advanced services, which extend additional resources through the region and for patients who require a higher level of care.
The system includes four hospitals, 1,520 beds, nearly 100 specialties, 800 physicians, 125 locations, the region’s only children’s hospital, the Albany Med Health System Visiting Nurses, Albany Medical College and a biomedical research enterprise.
A public awareness campaign was launched with the tagline With You for Everything, that officials said is emblematic of the moments in life the system workforce shares with patients and students and the limitless potential personal health promises.
Hospital names will remain the same and will be shown alongside the Albany Med Health System name and logo. Outdoor signs will begin to transition in 2023.
With a shared identity, hospitals will reinforce their connection through a unified electronic medical record. The implementation of Epic, the electronic medical record that will be used across the Albany Med Health System, will have far-reaching impacts that will lead to better experiences for patients.
The platform allows for a patient’s whole health story—with accuracy and security as the leading priorities—to be accessible by any clinician they see within the system. It also redoubles a commitment to patient-centered care.
According to officials, one electronic medical record will also lead to a singular online portal for patients of Albany Med Health System hospitals. Both are expected to go live in 2024.
The patient portal will be accessible through a new Albany Med Health System website.