
Courtesy Adirondack Thunder
By Paul Post
Strong corporate backing and fan support are more important than ever as the Adirondack Thunder deal with the rapidly rising cost of doing business.
Under a new collective bargaining agreement reached after a brief midseason strike, the leaguewide salary cap has increased $3,000 per week.
In December, the Thunder will make one of their longest road trips in franchise history when they play the ECHL’s newest team, the New Mexico Goatheads, in suburban Albuquerque.
“The Thunder are no different than everyone else,” team President Jeff Mead said. “We travel a lot and fuel, air fare and hotels have increased significantly.”
Adirondack, playing in the league’s smallest market, had a record 20 sellout crowds this season, and average attendance (4,539) was the highest ever. But six large-market teams, playing in much bigger arenas, averaged more than 7,000 fans per game, including league leader Jacksonville (9,198).
The salary cap helps level the playing field when it comes to signing premier players. But some big-city teams with larger budgets may offer amenities the Thunder can’t afford.






By Paul Post
