By Carol Ann Conover
Tim McNeil’s path to running a staffing company that recruits exclusively from Latin America began with clients who needed support staff but found domestic hiring challenging.
McNeil and his business partner Rob Rogers own GSD Staffing, a company that places workers from El Salvador, Guatemala, Honduras, Nicaragua and Belize with U.S. businesses seeking to fill behind-the-scenes roles at rates well below domestic labor costs. The partners operate from a coworking space in Saratoga and work remotely from their homes in Queensbury and Charlton.
The business emerged from the partners’ other company, OSR Manage, which provides fractional sales management services to IT companies across North America. When clients began requesting appointment setters and marketing support but expressed concerns about salary expectations, McNeil and Rogers redirected their existing recruiter to source candidates from Latin America.
What started as a solution for a handful of clients has evolved into a business model the partners believe could eventually become their primary focus. GSD Staffing currently employs about 30 people and aims to double that number by year’s end.
“We got those first 30 kind of by accident,” McNeil said. “We’ve got the marketing engine going now.”
The company charges clients between $2,500 and $3,000 monthly per placement, a significant discount compared to domestic salaries. McNeil attributes rising wage pressures to the pandemic’s aftermath, saying some positions have jumped from $45,000 annually to $65,000. GSD Staffing serves as the employer of record, handling payroll, taxes and compliance with labor laws in each country.
The workers themselves remain in their home countries, taking advantage of time zone proximity that McNeil describes as a key selling point over offshore alternatives in the Philippines or India. Depending on the season, workers in GSD’s recruiting markets operate in either Central or Mountain time zones, typically within one or two hours of their U.S. clients.








