
Newkey Media
By Andrea Harwood Palmer
“We do a lot of work for nonprofits,” said Bob English, who owns and operates Luzerne Productions, a video production company he opened in 2002.
“It’s such a necessary part of service. For nonprofits, especially right now with the COVID-19 problem, fundraising is a challenge. Everyone needs to raise money.”
He believes his company can help in that regard.
Luzerne Productions is responsible for many videos shown at area nonprofit fundraisers every year. Most recently they produced a fundraising video for Big Brothers, Big Sisters.
“What usually happens with annual fundraisers is: You get everybody in a room with some cocktails and food, you tell them about your service,” said English. “Then you show them a nice video and people say, ‘Wow, I wanna help’ because the people there are altruistic anyway or they wouldn’t be there to begin with. A video at a fundraiser is great because you have a captive audience. You show a video for 2-3 minutes, and if they’re wiping away a tear when you turn the lights back on, then I’ve done my job. That’s how I know I’ve been successful.”
With COVID-19, people can’t congregate in person.